--- title: The Edge Summit 2026 | October 7–8 | London description: Join the conversation at The Edge Summit 2026, October 7–8 in London. Together, we're mastering the art of AI—built around our data, customers, and goals. --- [![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/logo-the-edge-summit-26.svg)](https://theedgesummit.com/europe?hsLang=en) - [SUMMIT](https://theedgesummit.com/europe#summit) - [SPEAKERS](https://theedgesummit.com/europe#speakers) - [PROGRAM](https://theedgesummit.com/europe#program) - [VENUE](https://theedgesummit.com/europe#venue) - [AWARDS](https://theedgesummit.com/europe/awards?hsLang=en) - [GET TICKETS](https://theedgesummit.com/europe/register?hsLang=en) Reimagining customer experience in the age of AI # The Art of AI ## Master the art of intelligent experiences London, UK October 7-8   |   [Get Tickets](https://theedgesummit.com/europe/register?hsLang=en) AI isn't one size fits all. Mastering the art of AI means shaping the technology around your business, not the other way around. At the 2026 Edge Summit, hear from leaders who are doing just that — building intelligent experiences uniquely tuned to their data, their customers, and their business needs. Discover what's possible when you stop following blueprints and start creating your own. **600+** attendees **3** mainstage sessions **12** breakout sessions # **KEYNOTE** **SPEAKER** ![Musa Tariq](https://theedgesummit.com/hubfs/musa-tariq.jpg) ## Musa Tariq ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/logo-gofundme.svg) ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/logo-airbnb.svg) ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/logo-ford.svg) ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/logo-apple.svg) ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/logo-nike.svg) ![Musa Tariq](https://theedgesummit.com/hubfs/musa-tariq.jpg) Musa Tariq is a veteran marketing executive who has shaped brand strategy and community engagement for global powerhouses including GoFundMe, Airbnb, Ford, Apple, and Nike. He is a recognized leader in humanizing technology and driving growth through purpose-driven storytelling. Today, Musa acts as an advisor and coach to the most exciting founders, CEOs, celebrities, and brands in the world. ## The Edge Awards The Edge Awards recognize the marketers and teams setting the standard for what great commerce looks like. [Explore the Awards](https://theedgesummit.com/europe/awards?hsLang=en) ## BROUGHT TO YOU BY ![](https://theedgesummit.com/hubfs/GLOBAL/bloomreach-logo-white.png) ![](https://theedgesummit.com/hubfs/google-cloud-logo-white.svg) ![](https://theedgesummit.com/hubfs/logo%2014@2x-1.png) ### SPONSORS ![](https://theedgesummit.com/hubfs/CACI-1.png) ![](https://theedgesummit.com/hubfs/Primary-Lockup-White2x.png) ![](https://theedgesummit.com/hubfs/logo%201@2x.png) ![](https://theedgesummit.com/hubfs/logo%202@2x.png) ![](https://theedgesummit.com/hubfs/logo%205@2x-1.png) ![](https://theedgesummit.com/hubfs/logo%2010@2x.png) ![](https://theedgesummit.com/hubfs/talon%20one-1.png) ![](https://theedgesummit.com/hubfs/MOBIVATE.png) ![](https://theedgesummit.com/hubfs/zembula.png) ![](https://theedgesummit.com/hubfs/logo%2015@4x.png) ![](https://theedgesummit.com/hubfs/yotpo-1.png) ![](https://theedgesummit.com/hubfs/Colours%20of%20Data.png) ![](https://theedgesummit.com/hubfs/Purple%20square-1.png) ![](https://theedgesummit.com/hubfs/Paypal-1.png) ![](https://theedgesummit.com/hubfs/Valantic-1.png) ![](https://theedgesummit.com/hubfs/merkle_white.png) ![](https://theedgesummit.com/hubfs/heystack_white_logo.png) ![](https://theedgesummit.com/hubfs/logo_mm.webp) ![](https://theedgesummit.com/hubfs/AWS_white.png) ![](https://theedgesummit.com/hubfs/Databricks_white.png) ![](https://theedgesummit.com/hubfs/logo%2021.png) ![](https://theedgesummit.com/hubfs/logo%2022.png) ![](https://theedgesummit.com/hubfs/Bestit_white.png) ![](https://theedgesummit.com/hubfs/voucherify.png) ## The AI Event You Don’t Want to Miss The Edge Summit is where the most forward-thinking professionals come to get answers, swap strategies, and walk away with a real competitive edge. This isn't a conference for passive learning; it's where you'll have candid conversations with peers across industries who are already using AI to outpace the competition. It’s where you’ll hear keynotes that challenge your thinking, and join breakout sessions that offer actionable takeaways for making the most of AI within your Bloomreach platform.   The edge you’ve been looking for starts here — don’t miss it. It’s where you’ll hear keynotes that challenge your thinking, and join breakout sessions that offer actionable takeaways for making the most of AI within your Bloomreach platform. The edge you’ve been looking for starts here — don’t miss it. Download The Event App Download the Zuddl Events App to build your agenda, claim your spot in breakout sessions, and stay connected to everything happening throughout the event. [Apple](https://apps.apple.com/us/app/zuddl-events/id6450897791?uo=4) [Android](https://play.google.com/store/apps/details?id=com.zuddl.portal) Log in with your registration email to receive your verification code. ## Day 01 Welcome Reception ![](https://theedgesummit.com/hubfs/Screenshot%202026-04-02%20at%203.12.14%20PM.png) 7:30 pm ### Natural History Museum Welcome Reception Kick off The Edge Summit with an exclusive welcome reception at the iconic Natural History Museum. A fitting start to a bold day ahead. ## Day 02 Event Day 8:00 AM ### Breakfast and Registration ![](https://theedgesummit.com/hubfs/musa-tariq.jpg) 9:00 AM ### Opening Keynote Main Stage Keynote With Musa Tariq SPEAKERS **Musa Tariq** Co-Founder Science x Story Formerly at Nike, Ford, Apple, GoFundMe, AirBnB ![](https://theedgesummit.com/hubfs/Raj%20+%20Anirban@2x.jpg) 9:40 AM ### A Return to Reality: Mastering the Art of AI in a Post-Hype Era The AI hype cycle is over — and that's a good thing. In this keynote, Bloomreach co-founder and CEO Raj De Datta and Chief Product Officer Anirban Bardalaye skip the vision slides and get straight to what AI can do for your marketing and commerce teams today. SPEAKERS **Raj De Datta** Co-Founder and CEO Bloomreach **Anirban Bardalaye** Chief Product Officer Bloomreach 10:10 AM ### Networking Break ![](https://theedgesummit.com/hubfs/breakout-3-1.jpg) 11:00 AM ### Panel Discussion: Why AI Can’t Fix a Broken Foundation An intelligent agent is only as capable as the architecture it stands upon. In this candid panel, leaders move past the hype to examine what production-grade AI actually demands: the right data foundation, the right latency, and the right architecture to survive the scale and edge cases of today's customer engagement. SPEAKERS **Mandy Bath (Moderator)** Head of Technical AI Merkle EMEA **Simon Gatenby** Group Marketing Director Evoke **Mark Steel** Director, Global Retail & Commerce Industry Strategy, Google Cloud **Stephen Rogan** Head of EMEA Customer Success Shopify **Xun Wang** Chief Technology Officer Bloomreach 11:45 AM ### The Art of Transformation: Leading People and Culture Through Change In this fireside chat, Petra Blixt, CMO of fintech company Sambla Group, shares candid insights from the front lines of change management: how to bring teams along, shift entrenched cultures, and build the organizational muscle needed to adapt and evolve. SPEAKERS **Amanda Cole** CMO Bloomreach Read bio Close X ### Amanda Cole CMO at Bloomreach Amanda Cole serves as Chief Marketing Officer of Bloomreach, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea. Prior to joining Exponea, Amanda served as Vice President, Demand Generation at Blueshift, a customer data platform, and before that served as Vice President of Marketing, Americas and Global Programs at Basware, a financial software company. Amanda also serves on the MACH Alliance Executive Board, helping the Alliance to remain true to its vision, mission, and values by providing strategic direction. [Linkedin](https://www.linkedin.com/in/amandajoycole) ![Amanda Cole](https://theedgesummit.com/hubfs/Web%20Image-3%20(2)-1.jpg) **Petra Blixt** CMO Sambla Group Read bio Close X ### Petra Blixt CMO at Sambla Group Petra Blixt is Chief Marketing Officer at Sambla Group, one of the leading Nordic players in loan comparison and personal finance. She brings extensive experience in data-driven marketing, commercial growth, and customer-centric transformation from both fast-scaling tech companies and larger organizations, including previous roles as CMO at LeoVegas and Head of Sales & Marketing/CMO at Svenska Spel Sport & Casino. At Sambla Group, Petra leads brand strategy, customer growth, and marketing across the Group’s Nordic portfolio, with a focus on building scalable, responsible, and personalized marketing powered by data, technology, and innovation. [Linkedin](https://se.linkedin.com/in/petra-blixt) ![Petra Blixt](https://theedgesummit.com/hubfs/Web%20Image%20(21)-1.jpg) 12:20 PM ### Lunch 1:20 PM - 5:10 PM ### Track 1: The Connected Marketer For marketers who want to move from running campaigns to orchestrating them. This track covers AI-powered cross-channel coordination, re-engagement strategies that drive lifetime value, and deliverability best practices — with real customer stories showing what's working across email, SMS, push, and beyond. 1:20 - 2:20 PM ### The New Omnichannel Playbook What does effective omnichannel engagement look like in practice? Airtime, Bella+Duke, and Ellos take the stage to share how they’re evolving their customer engagement strategies — the challenges they’re tackling, the approaches they’ve taken, and what they’ve learned along the way. Hear three different perspectives on building more connected customer experiences, with practical lessons and ideas you can take back to your own team. SPEAKERS **Grace Finney** Head of CRM Airtime Read bio Close X ### Grace Finney Head of CRM at Airtime Grace Finney leads the end-to-end CRM and lifecycle strategy at Airtime, a B2B2C loyalty and rewards platform, where she owns the customer journey from onboarding to reactivation. By championing a test-and-learn culture, Grace translates deep behavioral insights into highly personalized omnichannel experiences. She specializes in bridging the gap between complex customer data and high-impact lifecycle strategies that maximize customer value and scale loyalty. [Linkedin](https://uk.linkedin.com/in/grace-finney-346425a8) ![Grace Finney](https://theedgesummit.com/hubfs/Web%20Image@2x-2%20(2).jpg) **Adam Saumtally** CRM Manager Bella+Duke Read bio Close X ### Adam Saumtally CRM Manager at Bella+Duke Adam Saumtally is a CRM professional with 10 years of experience across agency and in-house roles. He has proven expertise in powering personalized campaigns and data-driven strategies across sports events and ecommerce. [Linkedin](https://uk.linkedin.com/in/adamsaumtally) ![Adam Saumtally](https://theedgesummit.com/hubfs/Web%20Image@2x-3%20(2).jpg) **Robin Westby** Group Business Analyst & Marketing Automation Manager Ellos Group Read bio Close X ### Robin Westby Group Business Analyst & Marketing Automation Manager at Ellos Group Robin Westby is Senior Group Business Analyst at Ellos Group, with nearly 20 years of experience in ecommerce and marketing. He works at the intersection of customer analytics, business insight, and marketing automation to drive measurable business results. His work brings together data, technology, and people, with Loomi as a key part of the technology stack. [Linkedin](https://se.linkedin.com/in/robin-westby-30812534) ![Robin Westby](https://theedgesummit.com/hubfs/Web%20Image@2x%20(16)-1.jpg) **Alice Kear** Senior Customer Success Manager Bloomreach Read bio Close X ### Alice Kear Senior Customer Success Manager at Bloomreach Alice Kear owns and grows a diverse portfolio of clients across financial services, insurance, consumer services, and other industries. Drives product adoption, customer engagement, retention, and measurable value realization through strategic partnership and proactive success planning. Focused on helping customers achieve their business goals while building long-term, high-impact relationships. [Linkedin](https://uk.linkedin.com/in/alice-kear) ![Alice Kear](https://theedgesummit.com/hubfs/Web%20Image-5.jpg) **Nicole Loschiavo** Senior Service Delivery Manager Bloomreach Read bio Close X ### Nicole Loschiavo Senior Service Delivery Manager at Bloomreach [Linkedin](https://uk.linkedin.com/in/nicole-loschiavo) ![Nicole Loschiavo](https://theedgesummit.com/hubfs/Web%20Image@2x-2%20(4).jpg) 2:30 - 3:15 PM ### Closing the Orchestration Gap: Connecting your Customers with the Right Message, Moment and Channel Customers don’t experience channels, they experience brands. Yet for many businesses, email, SMS, web, and other touchpoints still operate in parallel rather than as one connected journey. In this session, Bloomreach explores how AI is helping brands close the orchestration gap and create more connected customer experiences through the right message, moment, and channel. Leaders from DUSK.com, On the Beach, and Sinch then discuss what true orchestration looks like in practice, what gets in the way, and how brands can move beyond simply being omnichannel. SPEAKERS **Ellie Bolger** Senior Strategic Customer Success Manager Bloomreach Read bio Close X ### Ellie Bolger Senior Strategic Customer Success Manager at Bloomreach Ellie Bolger is a  Senior Strategic Customer Success Manager at Bloomreach, helping UK clients drive platform adoption and long-term value through smarter marketing automation. [Linkedin](https://www.linkedin.com/in/elliebolger/) ![Ellie Bolger](https://theedgesummit.com/hubfs/Web%20Image@2x%20(9)-2.jpg) **Laura van Dulken** Senior Customer Success Manager Bloomreach Read bio Close X ### Laura van Dulken Senior Customer Success Manager at Bloomreach Laura van Dulken is a Senior Customer Success Manager at Bloomreach, partnering with leading brands to create impactful digital customer experiences. With a strong focus on CRM strategy, data-driven personalization, and omnichannel activation, she helps businesses accelerate their marketing transformation and drive measurable growth. [Linkedin](https://nl.linkedin.com/in/lauravandulken) ![Laura van Dulken](https://theedgesummit.com/hubfs/Web%20Image@2x%20(15)-1.jpg) **Haris Shaikh** Head of CRM & Loyalty DUSK.com Read bio Close X ### Haris Shaikh Head of CRM & Loyalty at DUSK.com Haris Shaikh is Head of CRM & Loyalty at DUSK.com, leading the brand’s CRM, loyalty and customer retention strategy. He’s passionate about using data, technology, and personalisation to create better customer experiences and drive growth. [Linkedin](https://uk.linkedin.com/in/haris-shaikh-8550461a4) ![Haris Shaikh](https://theedgesummit.com/hubfs/Web%20Image-Sep-09-2026-08-16-27-9935-AM.jpg) **Abbie Hodgson** CRM Retention Lead On the Beach Read bio Close X ### Abbie Hodgson CRM Retention Lead at On the Beach Abbie Hodgson is CRM Retention Lead at On the Beach, where she leads customer retention and lifecycle strategy, focused on driving repeat bookings, loyalty, and long-term customer value. With more than 11 years’ experience across travel and ecommerce, Abbie specializes in personalization, automation, and using customer data to create more relevant, connected experiences across the customer journey. [Linkedin](https://www.linkedin.com/in/abbie-h-35a18549/) ![Abbie Hodgson](https://theedgesummit.com/hubfs/Web%20Image%20(9).jpg) **Jonathan Bean** EVP EMEA & Global Partnerships Sinch Read bio Close X ### Jonathan Bean EVP EMEA & Global Partnerships at Sinch Jonathan Bean is an entrepreneurial business leader and award-winning GTM executive who enjoys building high-growth and innovative businesses that contribute to real disruptive change. As the EVP EMEA & Global Partnerships at Sinch, he's established the company as a global leader in the industry, going from 350 employees to over 4,000 and delivering services to over 150,000 customers worldwide over four years. [Linkedin](https://se.linkedin.com/in/jonathanpbean) ![Jonathan Bean](https://theedgesummit.com/hubfs/Web%20Image@2x-2%20(3).jpg) 3:45 - 4:30 PM ### Stop Leaving Money in Your Database: A Workshop for Loomi-Powered Acquisition and Re-Engagement This workshop covers both sides of the growth equation: building the right audiences to make ad spend work harder, then re-engaging the dormant customers already in your database. You'll work through how to design re-engagement programs that respond to actual customer behavior, and get a first look at how Loomi marketing agent can compress hours of manual setup into minutes. SPEAKERS **Sofia Kohutova** Senior Customer Success Manager Bloomreach Read bio Close X ### Sofia Kohutova Senior Customer Success Manager at Bloomreach Sofia Kohútová is a Senior Customer Success Manager at Bloomreach, supporting customers and partners in driving successful adoption and business value from the Loomi platform. Based in Bratislava, she brings experience across client success, project development, business growth, and partner enablement. [Linkedin](https://sk.linkedin.com/in/sofia-koh%C3%BAtov%C3%A1-8a61391a5) ![Sofia Kohutova](https://theedgesummit.com/hubfs/Web%20Image@2x-2-3.jpg) **Salama Mohammed** Senior Customer Success Manager Bloomreach Read bio Close X ### Salama Mohammed Senior Customer Success Manager at Bloomreach Salama Mohammed is passionate about helping brands unlock the full power of Bloomreach's Loomi platform to drive reengagement, customer growth, and measurable results across channels. [Linkedin](https://uk.linkedin.com/in/salamamohammed) ![Salama Mohammed](https://theedgesummit.com/hubfs/Web%20Image%20(10).jpg) 4:40 - 5:10 PM ### The Marketer’s Agent: From Idea to Launch in 15 Minutes We'll take a real marketing problem and build and launch a campaign live — from an insights agent's morning brief flagging a shrinking audience, through a campaign agent building the flow, to a content agent generating the creative. Then we open the floor: throw us a use case and we'll build it in real time. You'll leave knowing exactly how to use your credits and with at least one idea to try this week. SPEAKERS **Daniel Viglaš** Senior Director, Product - Marketing Bloomreach Read bio Close X ### Daniel Viglaš Senior Director, Product - Marketing at Bloomreach Daniel Viglaš leads the Loomi marketing agent team at Bloomreach, where he builds AI-powered products and high-performing, customer-focused teams. He scaled Loomi marketing automation into the company’s fastest-growing, highest-revenue product, and built Bloomreach’s first marketing agent, which is now evolving into the platform’s core AI architecture. [Linkedin](https://sk.linkedin.com/in/danielviglas) ![Daniel Viglaš](https://theedgesummit.com/hubfs/Web%20Image%20(11).jpg) 1:20 PM - 5:10 PM ### Track 2: Personalized CX For teams focused on how customers find and discover products. This track digs into search personalisation, merchandising best practices, and conversational AI — plus a dedicated Discovery roadmap session with a look at what's coming next for the platform. 1:20 - 2:20 PM ### What We Automate, What We Override, and What Actually Moves the Numbers: Search and Merchandising Best Practices From A Leading Brand Practitioner from Primark share how they’ve rethought product discovery, from search relevance and ranking to merchandising rules and category page strategy. Hear how their approach has evolved, the decisions behind it, and what they’ve learned along the way. The session will be followed by a Fireside Chat with Kathryn Hegarty and Pooja Kapoor, digging deeper into Primark’s and Hunkemöller's experience and key takeaways. SPEAKERS **Scott Carson** Product Owner Primark Read bio Close X ### Scott Carson Product Owner at Primark Scott Carson is the Product Owner within digital technology at Primark, joining when the brand just started to expand its click and collect availability. He looks after one of Primark's core journeys, helping customers find the products they're after and directing them to the right PDPs. This includes looking after the brand's search and navigation journeys on the site as well as how to attract customers via organic routes. This has led to the rollout of A/B testing directly in Bloomreach, enabling Search+, and recently ingesting stock into Bloomreach to ensure that customers only see products that are available in their size. [Linkedin](https://uk.linkedin.com/in/scott-carson-02142266) ![Scott Carson](https://theedgesummit.com/hubfs/Web%20Image%20(12).jpg) **Kathryn Hegarty** Senior Customer Success Manager Bloomreach Read bio Close X ### Kathryn Hegarty Senior Customer Success Manager at Bloomreach Kathryn Hegarty is a Senior Customer Success Manager at Bloomreach with over nine years of experience helping household names accelerate ecommerce growth through data-driven merchandising optimization, marketing strategy, and personalization. In her current role, she leads success initiatives spanning both Loomi search and marketing for leading retail brands, partnering with customers to enhance the end-to-end shopper experience and deliver measurable business impact. [Linkedin](https://uk.linkedin.com/in/kathryn-hegarty-94a127105) ![Kathryn Hegarty](https://theedgesummit.com/hubfs/Web%20Image%20(5).jpg) **Pooja Kapoor** Experience Strategist Bloomreach Read bio Close X ### Pooja Kapoor Experience Strategist at Bloomreach Pooja Kapoor is an Experience Strategist at Bloomreach, where she leads ESG client engagements end-to-end. She helps optimize search and merchandising configurations through data-driven analysis, A/B testing, and AI-powered personalization to drive measurable revenue uplift for global retail brands. [Linkedin](https://in.linkedin.com/in/pooja-kapoor-88354413a) ![Pooja Kapoor](https://theedgesummit.com/hubfs/Web%20Image%20(7).jpg) **Frederike Kieboom** Webshop & Digital Trade Manager Hunkemöller Read bio Close X ### Frederike Kieboom Webshop & Digital Trade Manager at Hunkemöller Frederike Kieboom is the Webshop & Digital Trade Manager at one of Europe's leading lingerie brands, Hunkemöller, where she leads ecommerce performance across multiple European markets. Working at the intersection of ecommerce, merchandising, content, and customer experience, she focuses on translating customer insights and data into meaningful commercial impact. Frederike is passionate about turning insights into action and creating seamless shopping experiences that drive customer satisfaction, engagement, and growth. [Linkedin](https://nl.linkedin.com/in/frederikekieboom/en) ![Frederike Kieboom](https://theedgesummit.com/hubfs/Web%20Image@2x%20(21).jpg) 2:30 - 3:15 PM ### From Inbox to Storefront — How Retailers Can Connect the Full Customer Journey  What does truly connected personalization look like and how do you begin making it real? Explore a customer journey shaped by real-time audiences and AI-powered merchandising, while considering where human control still matters. We’ll also look at how Bloomreach products can work together, brought to life through a fireside chat with Pandora.  SPEAKERS **Chris Nweke** Senior Strategic Customer Success Manager Bloomreach Read bio Close X ### Chris Nweke Senior Strategic Customer Success Manager at Bloomreach Chris Nweke partners closely with brands to unlock the full power of Loomi's AI-driven marketing, search, and content capabilities. His focus is on translating complex platform potential into real customer experiences that drive measurable growth. [Linkedin](https://uk.linkedin.com/in/chris-nweke-aab7695) ![Chris Nweke](https://theedgesummit.com/hubfs/Web%20Image%20(14).jpg) **Tereza Kuchařová** Senior Experience Strategist Bloomreach Read bio Close X ### Tereza Kuchařová Senior Experience Strategist at Bloomreach Tereza Kuchařová is a senior experience consultant in ecommerce with deep expertise in CX transformation and strategic expansion, partnering with brands to drive measurable growth across the customer journey. [Linkedin](https://cz.linkedin.com/in/tereza-kucha%C5%99ov%C3%A1-6371a8198) ![Tereza Kuchařová](https://theedgesummit.com/hubfs/Web%20Image%20(15).jpg) **Pete Kettratad** Senior Manager, Global eCommerce Pandora Read bio Close X ### Pete Kettratad Senior Manager, Global eCommerce at Pandora Pete Kettratad leads a global team of platform owners across PIM, Salesforce Commerce Cloud, Bloomreach, and CMS at Pandora, supporting ecommerce operations across 10+ markets. With over a decade of hands-on experience in site merchandising, search/sort optimization, and platform implementation, he's worked on initiatives including site architectural migrations and merchandising frameworks adopted as global standards. Previously, Pete held site merchandising roles at US-based brands such as Brooks Running, Hanna Andersson, and Norm Thompson Outfitters. [Linkedin](https://dk.linkedin.com/in/pete-kettratad) ![Pete Kettratad](https://theedgesummit.com/hubfs/Web%20Image%20(16).jpg) 3:45 - 4:30 PM ### The Intelligent Storefront: Building Product Discovery That Gets Smarter With Every Interaction Bloomreach shows how search, merchandising, recommendations, personalization, and conversational discovery are becoming a single continuously learning system, and walks through the roadmap investments behind better intent understanding, unified relevance, and new discovery experiences that meet shoppers wherever they are. Sonepar joins the conversation to share their real-world perspective on intelligent product discovery. SPEAKERS **Pieter Lenselink** Product Director Bloomreach Read bio Close X ### Pieter Lenselink Product Director at Bloomreach Pieter Lenselink is the Product Director at Bloomreach, where he leads product initiatives in search. Since 2020, he's helped shape Bloomreach's agentic product discovery, been at the forefront of Loomi Connect and the Search MCP, and is shaping Bloomreach's agent-driven search strategy. [Linkedin](https://nl.linkedin.com/in/p-lenselink) ![Pieter Lenselink](https://theedgesummit.com/hubfs/Web%20Image@2x%20(13)-2.jpg) **Megan Brook-Bramley** Lead Experience Strategist Bloomreach Read bio Close X ### Megan Brook-Bramley Lead Experience Strategist at Bloomreach Megan Brook-Bramley is a Lead Experience Strategist at Bloomreach with over nine years of experience helping retailers drive digital commerce growth through website optimization, personalization, and customer experience strategy. In her current role, she leads product discovery and AI-powered search initiatives for leading retail brands, partnering closely with customers to drive results, deepen engagement, and deliver measurable business outcomes. [Linkedin](https://uk.linkedin.com/in/megan-brook-bramley-276b1983) ![Megan Brook-Bramley](https://theedgesummit.com/hubfs/Web%20Image%20(17).jpg) **Marcel Glorie** Product Manager product discovery Sonepar Read bio Close X ### Marcel Glorie Product Manager product discovery at Sonepar With more than 18 years of experience in B2B ecommerce, Marcel Glorie combines practical search expertise with a strategic view on the future of digital commerce. Prior to joining Sonepar, Marcel was responsible for the search experience of one of the largest B2B e-commerce platforms in the Netherlands, where he worked extensively with search optimisation, customer behaviour and AI-driven product discovery. Today, he helps shape the next generation of search and product discovery capabilities across Sonepar's global digital ecosystem. [Linkedin](https://nl.linkedin.com/in/marcelglorie) ![Marcel Glorie](https://theedgesummit.com/hubfs/Web%20Image@2x%20(11)-1.jpg) 4:40 - 5:10 PM ### How Conversational Experiences Are Rewriting the Path to Purchase Ecommerce leaders from Lampenwelt and JD Sports Fashion share how they're rethinking search as a strategic revenue lever, from conversational interfaces that change how shoppers browse to AI-driven experiences that guide customers toward products they didn't know they needed. Whether you're exploring conversational commerce, testing AI-powered shopping assistants, or rethinking search's role in your broader customer experience, this session puts you in the room with people already doing it. SPEAKERS **Joe Gregoritch** Head of New Product Success, Conversational Agent Bloomreach Read bio Close X ### Joe Gregoritch Head of New Product Success, Conversational Agent at Bloomreach Joe Gregoritch is the Head of New Product Success: Conversational Shopping Agent at Bloomreach, where he helps ecommerce brands adopt and realize value from AI-powered conversational shopping experiences. He partners with retailers to translate emerging AI capabilities into practical customer strategies, stronger digital experiences, and measurable business outcomes. With a focus on product adoption, experimentation, and revenue impact, Joe works closely with customers and internal teams to turn shopping agents into a meaningful growth engine for modern commerce. [Linkedin](https://www.linkedin.com/in/joegregoritch) ![Joe Gregoritch](https://theedgesummit.com/hubfs/Web%20Image@2x%20(5)-2.jpg) **Gavin Holland** Global Head of Product Design & Research JD Sports Fashion Read bio Close X ### Gavin Holland Global Head of Product Design & Research at JD Sports Fashion Gavin Holland is Global Head of Product Design & Research at JD Sports Group. An experienced UX and product design leader, he has built and led design teams across some of the UK's best-known organizations, including the BBC, Capital One, Sky Betting & Gaming, THG, and Boots. Gavin specializes in creating customer-centred digital experiences and helping organizations scale design practices that drive innovation and measurable results. [Linkedin](https://uk.linkedin.com/in/gavinholland1) ![Gavin Holland](https://theedgesummit.com/hubfs/Web%20Image-3%20(1).jpg) **Florian Wüst** Director Product – Customer Experience Lampenwelt Read bio Close X ### Florian Wüst Director Product – Customer Experience at Lampenwelt Florian Wüst is Director Product – Customer Experience at Lampenwelt, part of the LUQOM Group, where he leads product strategy across B2C and B2B commerce platforms in Europe. With previous product leadership experience at ABOUT YOU, he has spent much of his career building and scaling digital commerce experiences across web, app, search, conversion, and CRM. His focus is on connecting customer behavior, technology, and commercial outcomes. Today, he is particularly interested in how conversational experiences are changing the way customers discover, evaluate, and interact with brands. [Linkedin](https://de.linkedin.com/in/fwuest/en) ![Florian Wüst](https://theedgesummit.com/hubfs/Web%20Image%20(8).jpg) 1:20 PM - 5:10 PM ### Track 3: The Connected Stack For leaders thinking about what's next. This track tackles the strategic layer — compounding the value of existing AI investments, unifying fragmented customer data, and navigating the build-vs-buy decision for agentic AI. 1:20 - 2:20 PM ### Executive Workshop Run by Musa Tariq Musa Tariq — the marketing leader behind marquee moments at Apple, Nike, Airbnb, Burberry, Ford, and GoFundMe — built his reputation not just on iconic brand work, but on a rare gift for mentoring executives through moments of real change. In this executive workshop, Musa will bring that same candid, human approach to the challenges keeping today's C-suite up at night: standing out in an oversaturated market, staying close to the customer, and leading teams with steadiness amid constant disruption. Expect practical frameworks and honest conversation designed to help executives leave with sharper clarity on the value only they can bring, especially as AI reshapes what "doing the job" even means. SPEAKERS **Musa Tariq** Co-Founder Science x Story Read bio Close X ### Musa Tariq Co-Founder at Science x Story *Formerly at Nike, Apple, GoFundMe, Ford, Airbnb* Musa Tariq currently serves as co-founder of Science x Story, a brand driven growth consultancy. With over 20 years of experience in brand communication and marketing across various industries and regions, he has a proven track record of driving growth, innovation, and impact for global and emerging brands. Musa has been recognized as one of the most influential and innovative CMOs by Forbes, Insider, WSJ and Adweek, and has led award-winning teams and initiatives for Burberry, GoFundMe, Ford Motor Company, Apple, Nike, and Airbnb. Musa has advised several startups (Away, Seed, Masterclass, [Cart.com](https://cart.com/)) and currently mentors over 300+ global marketing executives. Musa also sits on the board of Guardant Health (NASDAQ: GH), a leading precision oncology company. [Linkedin](https://www.linkedin.com/in/musatariq) 2:30 - 3:15 PM ### The Connected Marketing Stack: Why Context Beats Consolidation Marketers are being asked to work with more data, bigger context, and faster decisions, delivering a scale of personalization that wasn't practical before AI. That raises a new question: what do companies need to build — and connect — to enable agentic marketers? Leave with a practical framework for deciding what belongs in the warehouse, what stays in the marketing platform, what to connect, and what to build. SPEAKERS **Pavel Šafařík** Senior Director, Product Management Bloomreach Read bio Close X ### Pavel Šafařík Senior Director, Product Management at Bloomreach Pavel Šafarík is Senior Director of Product at Bloomreach, where he leads agentic analytics and strategic partner solutions to help brands turn customer data into autonomous, actionable intelligence. He previously led product for Bloomreach's customer data engine, unifying CRM, web, mobile, and offline data into a single customer view to power end-to-end personalization. Pavel brings deep experience in marketing and advertising data environments, and now focuses on extending Bloomreach's agentic platform through strategic technology partnerships across the commerce ecosystem. [Linkedin](https://www.linkedin.com/in/pavelsafarik/) ![Pavel Šafařík](https://theedgesummit.com/hubfs/Web%20Image@2x%20(6)-1.jpg) **Paul Sene** Partner CACI Read bio Close X ### Paul Sene Partner at CACI Paul Sene, Partner in CACI's Experience & Transformation division, works with enterprise and public sector organisations to create better customer experiences and deliver large-scale transformation. Drawing on extensive expertise across data, technology, and customer experience, he helps organizations make smarter decisions, innovate with confidence, and get more value from their investments. Paul's focus is on turning ambition into action, helping global brands achieve meaningful results for both their customers and their people. [Linkedin](https://uk.linkedin.com/in/senepaul) ![Paul Sene](https://theedgesummit.com/hubfs/Web%20Image%20(19).jpg) **Nishant Dixit** Solutions Architect Databrick Read bio Close X ### Nishant Dixit Solutions Architect at Databrick Nishant Dixit is a Presales Solutions Architecture leader with over a decade immersed in enterprise data, martech, and customer data platforms. He currently serves as a regional field lead for CustomerLake, Databricks' agentic CDP built natively into the Data Intelligence Platform, where he helps enterprises unify customer data into governed Customer 360 profiles, resolve identity, and activate audiences and next-best-action across channels. [Linkedin](https://www.linkedin.com/in/dixitnishant/) ![Nishant Dixit](https://theedgesummit.com/hubfs/Web%20Image@2x-3%20(1).jpg) **Michal Mašika** VP of Product Notino Read bio Close X ### Michal Mašika VP of Product at Notino Over the last 15 years, Michal Mašika has gained a lot of experience in a dynamic, global, and above all, data-driven work environment (Zalando, Notino). While at Zalando, he was primarily in charge of product development in the data science field, including personalization and sales prediction. At Notino, he leads teams that are responsible for the development of both customer-facing products and internal services and tools. [Linkedin](https://www.linkedin.com/in/michalmasika/) ![Michal Mašika](https://theedgesummit.com/hubfs/Web%20Image@2x%20(17)-1.jpg) **Timothy Biddiscombe** Chief Executive Officer Purple Square CX Read bio Close X ### Timothy Biddiscombe Chief Executive Officer at Purple Square CX Timothy Biddiscombe is CEO of Purple Square CX, a marketing automation and CX agency based in London, United Kingdom. Tim has almost 30 years’ experience in his sector, empowering customers to make great decisions to harmonize their customer experiences and maximize their marketing ROI through the intersectional application of people, processes, data, and technology. Outside of work, Tim enjoys writing, walking, and spending time with his wife Becca and their cats, Milo and Gigi. [Linkedin](https://uk.linkedin.com/in/timbiddiscombe) ![Timothy Biddiscombe](https://theedgesummit.com/hubfs/Web%20Image@2x%20(20)-1.jpg) 3:45 - 4:30 PM ### How Loomi Connect Turns One AI Platform Into An Ecosystem of Agents Let's take a look at what has been Built on Loomi. **Four** teams built agents and workflows on Loomi Connect, and each walks you through what they made. Groupon's **agentic workflows and campaigns.** Voucherify's **Vincent incentive agent.** Sportisimo's **agentic intelligence**. and Colours of Data **agentic personalized commerce twin**. Learn about what has actually been built and shipped, why they built it that way, what it took, and what changed once it was running. SPEAKERS **Andrew Kumar** Head of Loomi Connect Bloomreach Read bio Close X ### Andrew Kumar Head of Loomi Connect at Bloomreach Andrew Kumar is the Head of Loomi Connect at Bloomreach. He leads the vision, strategy, and execution of Bloomreach’s AI ecosystem, defining how builders, partners, and AI agents access and extend the Loomi unified intelligence platform. [Linkedin](https://www.linkedin.com/in/andrewkumarxyz) ![Andrew Kumar](https://theedgesummit.com/hubfs/Web%20Image@2x%20(7)-1.jpg) **Tomasz Pindel** CEO Voucherify Read bio Close X ### Tomasz Pindel CEO at Voucherify Tomasz Pindel is the co-founder and CEO of Voucherify, the API-first Customer Incentive and Loyalty Engine trusted by 350+ brands, including McDonald's, Michelin, Breville, and Altitude Sports. Built in Poland, bootstrapped, and founder-led, Voucherify recently launched Vincent, an AI agent that constructs, deploys, and optimizes incentive campaigns while collaborating with other agents for market and customer insights. [Linkedin](https://pl.linkedin.com/in/tomaszpindel) ![Tomasz Pindel](https://theedgesummit.com/hubfs/Web%20Image-2%20(1).jpg) **Philipp Neckels** Head of CRM Sportisimo Read bio Close X ### Philipp Neckels Head of CRM at Sportisimo Philipp Neckels is the Head of CRM at Sportisimo, where he leads CRM strategy, loyalty, and CX across multiple markets. Previously, he led CRM at Rohlik Group (FMCG), working across several European countries. Philipp's focus is on turning customer data, technology, and insights into scalable solutions for business growth. [Linkedin](https://cz.linkedin.com/in/philipp-neckels) ![Philipp Neckels](https://theedgesummit.com/hubfs/Web%20Image@2x-2%20(1)-1.jpg) **Kateryna Usova** Marketing Data Platform Manager Groupon Read bio Close X ### Kateryna Usova Marketing Data Platform Manager at Groupon Kate is the CDP Platform Owner at Groupon and the person behind the company’s move to Bloomreach. She took the platform from architecture diagrams to a live rollout across 12 markets, bringing email and push onto one scalable foundation. These days, her focus is on what comes next: turning the CDP into an activation engine. She leads platform strategy across integration and enablement, connecting data and capabilities across channels and making it easier for teams to build smarter, more relevant customer experiences. Her work has turned a fragmented multi-market CRM setup into one connected platform — and now she spends her time figuring out how to make it do more. [Linkedin](https://cz.linkedin.com/in/kateryna-usova-45170790) ![Kateryna Usova](https://theedgesummit.com/hubfs/Web%20Image@2x%20(10)-3.jpg) **Celia Sainz Crespo** Head of Engagement and Retention Groupon Read bio Close X ### Celia Sainz Crespo Head of Engagement and Retention at Groupon Celia Sainz Crespo is Groupon's CRM Owner, leading customer lifecycle strategy across North America and 12 international markets. Based in Madrid, Celia's remit spans segmentation, personalization, loyalty, and incentive strategy, and the lifecycle journey program built on Bloomreach's marketing — from activation and reactivation through to post-purchase. Over the past year, Celia's team has changed how that program gets built: an in-house agent pipeline connected to Loomi through MCP takes a journey from strategy brief to production-ready scenario, with the team reviewing rather than hand-assembling. [Linkedin](https://es.linkedin.com/in/celia-sainz-crespo-815bbb108) ![Celia Sainz Crespo](https://theedgesummit.com/hubfs/Web%20Image@2x%20(19).jpg) **Petr Václavek** Head of Customer Value Growth Colours of Data Read bio Close X ### Petr Václavek Head of Customer Value Growth at Colours of Data Petr Václavek has spent more than 15 years at the intersection of ecommerce marketing and technology. He focuses on using customer data to improve business performance, emphasizing customer value growth. He gained this experience as an entrepreneur and later at Exponea (now Bloomreach), and he applies it to Colours of Data client projects. His primary focus these days is developing AI solutions for clients. [Linkedin](https://cz.linkedin.com/in/petr-vaclavek) ![Petr Václavek](https://theedgesummit.com/hubfs/Web%20Image@2x%20(18).jpg) 4:40 - 5:10 PM ### Build, Buy, or Wait: Real Decisions From Marketing Leaders Already in the Agent Era Leaders share how they're thinking about agents in their own organizations — what they've committed to, what they're still evaluating, and how they're preparing their teams, data, and tech stack for what's next. SPEAKERS **Amanda Cole** Chief Marketing Officer Bloomreach Read bio Close X ### Amanda Cole Chief Marketing Officer at Bloomreach Amanda Cole serves as Chief Marketing Officer of Bloomreach, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea. Prior to joining Exponea, Amanda served as Vice President, Demand Generation at Blueshift, a customer data platform, and before that served as Vice President of Marketing, Americas and Global Programs at Basware, a financial software company. Amanda also serves on the MACH Alliance Executive Board, helping the Alliance to remain true to its vision, mission, and values by providing strategic direction. [Linkedin](https://www.linkedin.com/in/amandajoycole) ![Amanda Cole](https://theedgesummit.com/hubfs/Web%20Image-3%20(2).jpg) **Matías Coumet** Head of Revenue Operations Groupon Read bio Close X ### Matías Coumet Head of Revenue Operations at Groupon Matías Coumet leads Revenue Operations and Business Intelligence for Groupon's marketing organization based in Barcelona. His team completed Groupon's global migration of email, push, SMS, and on-site messaging onto Loomi, cutting campaign changes from two weeks of engineering to under two hours. He now builds the data and agentic AI layer underneath it. [Linkedin](https://es.linkedin.com/in/matias-coumet) ![Matías Coumet](https://theedgesummit.com/hubfs/Web%20Image@2x-4%20(2).jpg) **Alan Pock** co-founder and CEO Investown Read bio Close X ### Alan Pock co-founder and CEO at Investown Alan Pock is the co-founder and CEO of Investown, the leading real estate investment platform in the Czech Republic and Slovakia. Under his leadership, Investown has grown into a community of more than 135,000 investors, has facilitated over $450 million in real estate investments, and has generated over $50 million in returns for investors to date. With deep experience building business and financial partnerships across the Czech Republic and the US, Alan continues to drive Investown's mission: making real estate investing simpler and genuinely accessible. [Linkedin](https://cz.linkedin.com/in/alan-pock) ![Alan Pock](https://theedgesummit.com/hubfs/Web%20Image%20(22).jpg) 1:20 PM - 5:10 PM ### Track 4: Intelligent CMS 1:20 - 2:20 PM ### Architectural Trade-Offs — Optimizing For Your Organization Every enterprise faces the same question: how do you balance flexibility, performance, and maintainability when architecting your content infrastructure? In this deep-dive session, we'll explore the real-world trade-offs organizations navigate when designing their CMS architecture — from headless and hybrid approaches to composable stacks and monolithic consolidation. Whether you're scaling across markets, managing multi-brand content operations, or modernizing a legacy stack, this session will equip you with frameworks to evaluate what's right for your organization, not just what's trending. Expect candid discussion on where to invest, where to simplify, and how to avoid over-engineering. SPEAKERS **William Borg Barthet** Associate Director, Professional Services - Content Bloomreach Read bio Close X ### William Borg Barthet Associate Director, Professional Services - Content at Bloomreach William Borg Barthet is the Professional Services Director for Bloomreach’s CMS and a senior architect within the Bloomreach team. With 16 years of experience at Bloomreach, William has helped shape some of the platform’s most significant customer implementations, leading architecture and delivery for flagship digital experiences across global organizations. Beyond solution architecture, William has played an active role in driving product strategy, innovation, and customer success, working closely with customers, partners, and internal teams to evolve modern CMS capabilities. His expertise spans enterprise content management, digital experience architecture, and building scalable, personalized platforms that deliver business value. [Linkedin](https://uk.linkedin.com/in/william-borg-barthet-77b5104) ![William Borg Barthet](https://theedgesummit.com/hubfs/Web%20Image@2x%20(3)-4.jpg) 2:30 - 3:15 PM ### Agentic CMS Readiness in Enterprise Organizations Get an inside look at what it takes to make a content estate ready for AI agents. In this session, Roger Donald, Head of Website Services at NHS England, will share the story of the Website Consolidation programme, which is taking on 600+ websites and 39 CMS platforms. He will cover what the programme revealed about trust and provenance, how canonical ambiguity creates failure demand and amplifies AI risk, and how a governed headless approach with Bloomreach lays the groundwork for AI-assisted authoring, governance and publishing. This is your opportunity to hear honest early lessons from a large public-sector organisation, see a practical four-level model for agentic readiness, and consider how your own content and governance foundations measure up before AI is asked to act on them. SPEAKERS **Roger Donald** Head of Digital Delivery NHS England Read bio Close X ### Roger Donald Head of Digital Delivery at NHS England Roger Donald is Head of Digital Delivery at NHS England, where he leads the Website Services team and the delivery of one of the UK's largest website transformation programs. He is responsible for the strategic consolidation and governance of a web estate comprising ~600 websites and 39 different CMSs. He and his team are using Bloomreach as the single enterprise CMS platform in conjunction with a modern digital estate operating model. With more than 25 years of experience delivering large-scale digital transformation across the public sector, Roger specializes in digital strategy, content governance, service transformation, and service delivery. His current focus is preparing enterprise content ecosystems for the age of AI and intelligent agents, exploring how organizations can move beyond traditional publishing models toward machine-readable, trusted, and AI-ready content architectures. [Linkedin](https://uk.linkedin.com/in/roger-donald-5a7a535) ![Roger Donald](https://theedgesummit.com/hubfs/Web%20Image-2%20(2)-1.jpg) **Deniz Ergün** Senior Product Manager Bloomreach Read bio Close X ### Deniz Ergün Senior Product Manager at Bloomreach Deniz Ergün is a Senior Product Manager at Bloomreach, where she leads product strategy for Loomi Content, the cloud hosting platform, and the SPA SDK, following earlier product and growth roles across tech. She has driven the platform’s shift toward AI-powered, agentic content management, and at The Edge Summit, she’ll walk through Loomi Content’s product roadmap for 2026 and 2027. [Linkedin](https://nl.linkedin.com/in/deniz-ergun) ![Deniz Ergün](https://theedgesummit.com/hubfs/Web%20Image@2x-4-Oct-01-2026-09-18-30-7175-AM.jpg) 3:45 - 4:30 PM ### CMS: What We Can Do Now and What’s Coming Next Get an exclusive look at what's next for Bloomreach Content Management. In this roadmap session, Deniz Ergün will walk through the product vision and key investments planned for 2026 and 2027 — from deeper Loomi integration and agentic content capabilities to platform enhancements that make your teams faster and your content architecture more powerful. This is your opportunity to see where the product is heading, understand how it aligns with your own roadmap, and shape the conversation with direct feedback to the team building it. SPEAKERS **Deniz Ergün** Senior Product Manager Bloomreach Read bio Close X ### Deniz Ergün Senior Product Manager at Bloomreach Deniz Ergün is a Senior Product Manager at Bloomreach, where she leads product strategy for Loomi Content, the cloud hosting platform, and the SPA SDK, following earlier product and growth roles across tech. She has driven the platform’s shift toward AI-powered, agentic content management, and at The Edge Summit, she’ll walk through Loomi Content’s product roadmap for 2026 and 2027. [Linkedin](https://nl.linkedin.com/in/deniz-ergun) ![Deniz Ergün](https://theedgesummit.com/hubfs/Web%20Image@2x-4-Oct-01-2026-09-15-16-9378-AM.jpg) 4:40 - 5:10 PM ### The AI CMS Reality: What’s Working, What Isn’t, What Comes Next The hype around AI in content management is loud — but what's actually working? This panel brings together voices from across the ecosystem — a customer in the trenches, a partner implementing solutions, and Bloomreach's own product team — for an unfiltered conversation about the state of AI in CMS today. What's delivering real value? Where are the gaps between promise and production? How are teams practically integrating generative and agentic AI into their content supply chains? Cut through the noise and hear what the AI CMS reality looks like in 2026 — and where it's headed. SPEAKERS **Stuart Rex** GM - Content Bloomreach Read bio Close X ### Stuart Rex GM - Content at Bloomreach Stuart Rex has spent his career building digital experiences across industries ranging from diamonds to teabags and everything in between. He now leads Loomi Content as General Manager, bringing that range to bear on where AI-driven content truly stands today for enterprises. At The Edge Summit, he moderates "The AI CMS Reality," pushing past the hype to ask what's genuinely shipping, what enterprises actually trust, and who's responsible for closing the gap between the two. [Linkedin](https://uk.linkedin.com/in/stuartrex) ![Stuart Rex](https://theedgesummit.com/hubfs/Web%20Image@2x%20(8)-1.jpg) **Roger Donald** Head of Digital Delivery NHS England Read bio Close X ### Roger Donald Head of Digital Delivery at NHS England Roger Donald is Head of Digital Delivery at NHS England, where he leads the Website Services team and the delivery of one of the UK's largest website transformation programs. He is responsible for the strategic consolidation and governance of a web estate comprising ~600 websites and 39 different CMSs. He and his team are using Bloomreach as the single enterprise CMS platform in conjunction with a modern digital estate operating model. With more than 25 years of experience delivering large-scale digital transformation across the public sector, Roger specializes in digital strategy, content governance, service transformation, and service delivery. His current focus is preparing enterprise content ecosystems for the age of AI and intelligent agents, exploring how organizations can move beyond traditional publishing models toward machine-readable, trusted, and AI-ready content architectures. [Linkedin](https://uk.linkedin.com/in/roger-donald-5a7a535) ![Roger Donald](https://theedgesummit.com/hubfs/Web%20Image-2-Sep-07-2026-03-18-57-8942-PM.jpg) **Deniz Ergün** Senior Product Manager Bloomreach Read bio Close X ### Deniz Ergün Senior Product Manager at Bloomreach Deniz Ergün is a Senior Product Manager at Bloomreach, where she leads product strategy for Loomi Content, the cloud hosting platform, and the SPA SDK, following earlier product and growth roles across tech. She has driven the platform’s shift toward AI-powered, agentic content management, and at The Edge Summit, she’ll walk through Loomi Content’s product roadmap for 2026 and 2027. [Linkedin](https://nl.linkedin.com/in/deniz-ergun) ![Deniz Ergün](https://theedgesummit.com/hubfs/Web%20Image@2x-4-Sep-07-2026-03-12-08-6733-PM.jpg) **William Borg Barthet** Associate Director, Professional Services - Content Bloomreach Read bio Close X ### William Borg Barthet Associate Director, Professional Services - Content at Bloomreach William Borg Barthet is the Professional Services Director for Bloomreach’s CMS and a senior architect within the Bloomreach team. With 16 years of experience at Bloomreach, William has helped shape some of the platform’s most significant customer implementations, leading architecture and delivery for flagship digital experiences across global organizations. Beyond solution architecture, William has played an active role in driving product strategy, innovation, and customer success, working closely with customers, partners, and internal teams to evolve modern CMS capabilities. His expertise spans enterprise content management, digital experience architecture, and building scalable, personalized platforms that deliver business value. [Linkedin](https://uk.linkedin.com/in/william-borg-barthet-77b5104) ![William Borg Barthet](https://theedgesummit.com/hubfs/Web%20Image@2x%20(3)-Oct-01-2026-09-20-02-1476-AM.jpg) **Siji Onabanjo** Associate Director, Experience & Transformation CACI Read bio Close X ### Siji Onabanjo Associate Director, Experience & Transformation at CACI [Linkedin](https://uk.linkedin.com/in/sijionabanjo) ![Siji Onabanjo](https://theedgesummit.com/hubfs/Web%20Image@2x%20(22).jpg) ![](https://theedgesummit.com/hubfs/Group%20Photos%20(55%20of%2071).jpg) 5:10 PM ### Happy Hour ![](https://theedgesummit.com/hubfs/Group%20Photos%20(1%20of%2046).jpg) 6:30 PM ### Evening Reception & Awards ### COMPANIES REPRESENTED BY LAST YEAR’S ATTENDEES ![](https://theedgesummit.com/hubfs/logo-redbull.svg) ![](https://theedgesummit.com/hubfs/logo-miami-heat.svg) ![](https://theedgesummit.com/hubfs/logo-levis.svg) ![](https://theedgesummit.com/hubfs/logo-champion.svg) ![](https://theedgesummit.com/hubfs/logo-lands-end.svg) ![](https://theedgesummit.com/hubfs/logo-petco.svg) ![](https://theedgesummit.com/hubfs/logo-foot-locker.svg) ## LOCATION Olympia Hammersmith Rd London W14 8UX Join us at the newly relaunched Olympia — London’s newest entertainment destination, and a world-leading showcase for global culture and creativity. Olympia is well connected by public transport, conveniently located next to Kensington (Olympia) Station. It is also just a short walk from West Kensington and Barons Court Underground stations. ![](https://theedgesummit.com/hubfs/Frame%207439.png) Join us at the newly relaunched Olympia — London’s newest entertainment destination, and a world-leading showcase for global culture and creativity. Olympia is well connected by public transport, conveniently located next to Kensington (Olympia) Station. It is also just a short walk from West Kensington and Barons Court Underground stations. ![](https://theedgesummit.com/hubfs/Frame%207441.png) Will you join us in London? ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/the-edge-summit-footer.svg) London October 7-8 Olympia   [Get Tickets](https://theedgesummit.com/europe/register?hsLang=en) ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/logo-bloomreach.svg) ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/logo-google-cloud.svg) [Terms and Conditions](https://theedgesummit.com/europe/terms-and-conditions-2026?hsLang=en) [Contact Us](mailto:theedgesummitEMEA@bloomreach.com) [Privacy Policy](https://www.bloomreach.com/en/legal/privacy)