What does effective omnichannel engagement look like in practice? Airtime, Bella+Duke, and Ellos take the stage to share how they’re evolving their customer engagement strategies — the challenges they’re tackling, the approaches they’ve taken, and what they’ve learned along the way. Hear three different perspectives on building more connected customer experiences, with practical lessons and ideas you can take back to your own team.

Grace Finney

Head of CRM
Airtime

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Grace Finney

Head of CRM at Airtime

Grace Finney leads the end-to-end CRM and lifecycle strategy at Airtime, a B2B2C loyalty and rewards platform, where she owns the customer journey from onboarding to reactivation. By championing a test-and-learn culture, Grace translates deep behavioral insights into highly personalized omnichannel experiences. She specializes in bridging the gap between complex customer data and high-impact lifecycle strategies that maximize customer value and scale loyalty.

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Adam Saumtally

CRM Manager
Bella+Duke

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Adam Saumtally

CRM Manager at Bella+Duke

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Robin Westby

Group Business Analyst & Marketing Automation Manager
Ellos Group

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Robin Westby

Group Business Analyst & Marketing Automation Manager at Ellos Group

Robin Westby is Senior Group Business Analyst at Ellos Group, with nearly 20 years of experience in ecommerce and marketing. He works at the intersection of customer analytics, business insight, and marketing automation to drive measurable business results. His work brings together data, technology, and people, with Loomi as a key part of the technology stack.

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Alice Kear

Senior Customer Success Manager
Bloomreach

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Alice Kear

Senior Customer Success Manager at Bloomreach

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Nicole Loschiavo

Senior Service Delivery Manager
Bloomreach

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Nicole Loschiavo

Senior Service Delivery Manager at Bloomreach

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This workshop covers both sides of the growth equation: building the right audiences to make ad spend work harder, then re-engaging the dormant customers already in your database. You'll work through how to design re-engagement programs that respond to actual customer behavior, and get a first look at how Loomi marketing agent can compress hours of manual setup into minutes.

Sofia Kohutova

Senior Customer Success Manager
Bloomreach

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Sofia Kohutova

Senior Customer Success Manager at Bloomreach

Sofia Kohútová is a Senior Customer Success Manager at Bloomreach, supporting customers and partners in driving successful adoption and business value from the Loomi platform. Based in Bratislava, she brings experience across client success, project development, business growth, and partner enablement.

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Salama Mohammed

Senior Customer Success Manager
Bloomreach

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Salama Mohammed

Senior Customer Success Manager at Bloomreach

Salama Mohammed is passionate about helping brands unlock the full power of Bloomreach's Loomi platform to drive reengagement, customer growth, and measurable results across channels.

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We'll take a real marketing problem and build and launch a campaign live — from an insights agent's morning brief flagging a shrinking audience, through a campaign agent building the flow, to a content agent generating the creative. Then we open the floor: throw us a use case and we'll build it in real time. You'll leave knowing exactly how to use your credits and with at least one idea to try this week.

Daniel Viglaš

Senior Director, Product - Marketing
Bloomreach

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Daniel Viglaš

Senior Director, Product - Marketing at Bloomreach

Daniel Viglaš leads the Loomi marketing agent team at Bloomreach, where he builds AI-powered products and high-performing, customer-focused teams. He scaled Loomi marketing automation into the company’s fastest-growing, highest-revenue product, and built Bloomreach’s first marketing agent, which is now evolving into the platform’s core AI architecture.

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 What does truly connected personalization look like and how do you begin making it real? Explore a customer journey shaped by real-time audiences and AI-powered merchandising, while considering where human control still matters. We’ll also look at how Bloomreach products can work together, brought to life through a fireside chat with Pandora. 

Chris Nweke

Senior Strategic Customer Success Manager
Bloomreach

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Chris Nweke

Senior Strategic Customer Success Manager at Bloomreach

Chris Nweke partners closely with brands to unlock the full power of Loomi's AI-driven marketing, search, and content capabilities. His focus is on translating complex platform potential into real customer experiences that drive measurable growth.

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Tereza Kuchařová

Senior Experience Strategist
Bloomreach

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Tereza Kuchařová

Senior Experience Strategist at Bloomreach

Tereza Kuchařová is a senior experience consultant in ecommerce with deep expertise in CX transformation and strategic expansion, partnering with brands to drive measurable growth across the customer journey.

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Pete Kettratad

Senior Manager, Global eCommerce
Pandora

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Pete Kettratad

Senior Manager, Global eCommerce at Pandora

Pete Kettratad leads a global team of platform owners across PIM, Salesforce Commerce Cloud, Bloomreach, and CMS at Pandora, supporting ecommerce operations across 10+ markets. With over a decade of hands-on experience in site merchandising, search/sort optimization, and platform implementation, he's worked on initiatives including site architectural migrations and merchandising frameworks adopted as global standards. Previously, Pete held site merchandising roles at US-based brands such as Brooks Running, Hanna Andersson, and Norm Thompson Outfitters.

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Bloomreach shows how search, merchandising, recommendations, personalization, and conversational discovery are becoming a single continuously learning system, and walks through the roadmap investments behind better intent understanding, unified relevance, and new discovery experiences that meet shoppers wherever they are. Sonepar joins the conversation to share their real-world perspective on intelligent product discovery.

Pieter Lenselink

Product Director
Bloomreach

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Pieter Lenselink

Product Director at Bloomreach

Pieter Lenselink is the Product Director at Bloomreach, where he leads product initiatives in search. Since 2020, he's helped shape Bloomreach's agentic product discovery, been at the forefront of Loomi Connect and the Search MCP, and is shaping Bloomreach's agent-driven search strategy.

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Megan Brook-Bramley

Lead Experience Strategist
Bloomreach

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Megan Brook-Bramley

Lead Experience Strategist at Bloomreach

Megan Brook-Bramley is a Lead Experience Strategist at Bloomreach with over nine years of experience helping retailers drive digital commerce growth through website optimization, personalization, and customer experience strategy. In her current role, she leads product discovery and AI-powered search initiatives for leading retail brands, partnering closely with customers to drive results, deepen engagement, and deliver measurable business outcomes.

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Marcel Glorie

Product Manager product discovery
Sonepar

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Marcel Glorie

Product Manager product discovery at Sonepar

With more than 18 years of experience in B2B ecommerce, Marcel Glorie combines practical search expertise with a strategic view on the future of digital commerce. Prior to joining Sonepar, Marcel was responsible for the search experience of one of the largest B2B e-commerce platforms in the Netherlands, where he worked extensively with search optimisation, customer behaviour and AI-driven product discovery. Today, he helps shape the next generation of search and product discovery capabilities across Sonepar's global digital ecosystem.

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Ecommerce leaders from Lampenwelt and JD Sports Fashion share how they're rethinking search as a strategic revenue lever, from conversational interfaces that change how shoppers browse to AI-driven experiences that guide customers toward products they didn't know they needed. Whether you're exploring conversational commerce, testing AI-powered shopping assistants, or rethinking search's role in your broader customer experience, this session puts you in the room with people already doing it.

Joe Gregoritch

Head of New Product Success, Conversational Agent
Bloomreach

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Joe Gregoritch

Head of New Product Success, Conversational Agent at Bloomreach

Joe Gregoritch is the Head of New Product Success: Conversational Shopping Agent at Bloomreach, where he helps ecommerce brands adopt and realize value from AI-powered conversational shopping experiences. He partners with retailers to translate emerging AI capabilities into practical customer strategies, stronger digital experiences, and measurable business outcomes. With a focus on product adoption, experimentation, and revenue impact, Joe works closely with customers and internal teams to turn shopping agents into a meaningful growth engine for modern commerce.

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Gavin Holland

Global Head of Product Design & Research
JD Sports Fashion

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Gavin Holland

Global Head of Product Design & Research at JD Sports Fashion

Gavin Holland is Global Head of Product Design & Research at JD Sports Group. An experienced UX and product design leader, he has built and led design teams across some of the UK's best-known organizations, including the BBC, Capital One, Sky Betting & Gaming, THG, and Boots. Gavin specializes in creating customer-centred digital experiences and helping organizations scale design practices that drive innovation and measurable results.

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Florian Wüst

Director Product – Customer Experience
Lampenwelt

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Florian Wüst

Director Product – Customer Experience at Lampenwelt

Florian Wüst is Director Product – Customer Experience at Lampenwelt, part of the LUQOM Group, where he leads product strategy across B2C and B2B commerce platforms in Europe. With previous product leadership experience at ABOUT YOU, he has spent much of his career building and scaling digital commerce experiences across web, app, search, conversion, and CRM. His focus is on connecting customer behavior, technology, and commercial outcomes. Today, he is particularly interested in how conversational experiences are changing the way customers discover, evaluate, and interact with brands.

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Musa Tariq — the marketing leader behind marquee moments at Apple, Nike, Airbnb, Burberry, Ford, and GoFundMe — built his reputation not just on iconic brand work, but on a rare gift for mentoring executives through moments of real change. In this executive workshop, Musa will bring that same candid, human approach to the challenges keeping today's C-suite up at night: standing out in an oversaturated market, staying close to the customer, and leading teams with steadiness amid constant disruption. Expect practical frameworks and honest conversation designed to help executives leave with sharper clarity on the value only they can bring, especially as AI reshapes what "doing the job" even means.

Marketers are being asked to work with more data, bigger context, and faster decisions, delivering a scale of personalization that wasn't practical before AI. That raises a new question: what do companies need to build — and connect — to enable agentic marketers? Leave with a practical framework for deciding what belongs in the warehouse, what stays in the marketing platform, what to connect, and what to build.

Pavel Šafařík

Senior Director, Product Management
Bloomreach

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Pavel Šafařík

Senior Director, Product Management at Bloomreach

Pavel Šafarík is Senior Director of Product at Bloomreach, where he leads agentic analytics and strategic partner solutions to help brands turn customer data into autonomous, actionable intelligence. He previously led product for Bloomreach's customer data engine, unifying CRM, web, mobile, and offline data into a single customer view to power end-to-end personalization. Pavel brings deep experience in marketing and advertising data environments, and now focuses on extending Bloomreach's agentic platform through strategic technology partnerships across the commerce ecosystem.

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Paul Sene

Partner
CACI

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Paul Sene

Partner at CACI

Paul Sene, Partner in CACI's Experience & Transformation division, works with enterprise and public sector organisations to create better customer experiences and deliver large-scale transformation. Drawing on extensive expertise across data, technology, and customer experience, he helps organizations make smarter decisions, innovate with confidence, and get more value from their investments. Paul's focus is on turning ambition into action, helping global brands achieve meaningful results for both their customers and their people.

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Nishant Dixit

Solutions Architect
Databrick

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Nishant Dixit

Solutions Architect at Databrick

Nishant Dixit is a Presales Solutions Architecture leader with over a decade immersed in enterprise data, martech, and customer data platforms. He currently serves as a regional field lead for CustomerLake, Databricks' agentic CDP built natively into the Data Intelligence Platform, where he helps enterprises unify customer data into governed Customer 360 profiles, resolve identity, and activate audiences and next-best-action across channels.

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Michal Mašika

VP of Product
Notino

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Michal Mašika

VP of Product at Notino

Over the last 15 years, Michal Mašika has gained a lot of experience in a dynamic, global, and above all, data-driven work environment (Zalando, Notino). While at Zalando, he was primarily in charge of product development in the data science field, including personalization and sales prediction. At Notino, he leads teams that are responsible for the development of both customer-facing products and internal services and tools.

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Timothy Biddiscombe

Chief Executive Officer
Purple Square CX

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Timothy Biddiscombe

Chief Executive Officer at Purple Square CX

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 The previous session gave you the framework. This one is the proof. Four teams built agents on Loomi Connect, and each walks you through what they made. Groupon's xxx. Voucherify's Vincent. Sportisimo's xxx and Colours of Data xxx. Not slides about what's possible, but the actual thing: why they built it that way, what it took, and what changed once it was running.

Andrew Kumar

Head of Loomi Connect
Bloomreach

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Andrew Kumar

Head of Loomi Connect at Bloomreach

Andrew Kumar is the Head of Loomi Connect at Bloomreach. He leads the vision, strategy, and execution of Bloomreach’s AI ecosystem, defining how builders, partners, and AI agents access and extend the Loomi unified intelligence platform.

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Tomasz Pindel

CEO
Voucherify

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Tomasz Pindel

CEO at Voucherify

Tomasz Pindel is the co-founder and CEO of Voucherify, the API-first Customer Incentive and Loyalty Engine trusted by 350+ brands, including McDonald's, Michelin, Breville, and Altitude Sports. Built in Poland, bootstrapped, and founder-led, Voucherify recently launched Vincent, an AI agent that constructs, deploys, and optimizes incentive campaigns while collaborating with other agents for market and customer insights.

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Philipp Neckels

Head of CRM
Sportisimo

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Philipp Neckels

Head of CRM at Sportisimo

Philipp Neckels is the Head of CRM at Sportisimo, where he leads CRM strategy, loyalty, and CX across multiple markets. Previously, he led CRM at Rohlik Group (FMCG), working across several European countries. Philipp's focus is on turning customer data, technology, and insights into scalable solutions for business growth.

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Sonja Seechurn

Senior Marketing Manager
Groupon

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Sonja Seechurn

Senior Marketing Manager at Groupon

Sonja Seechurn is Groupon's Senior Marketing Manager for Managed Channels, based in London, leading commercial email, push, and SMS across North America and 12 international markets. Sonja's remit spans campaign strategy and cadence, content personalization, experimentation, and deliverability — the whole commercial send program, built and run in Loomi.
Over the past year, Sonja has changed how that program gets built: an in-house agent pipeline connected to Loomi through MCP clones and amends scenarios directly, taking a campaign from brief to production-ready draft without anyone touching the builder — alongside agents that monitor send health and deliverability daily.

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Kateryna Usova

CRM Manager
Groupon

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Kateryna Usova

CRM Manager at Groupon

Kate is the CDP Platform Owner at Groupon and the person behind the company’s move to Bloomreach. She took the platform from architecture diagrams to a live rollout across 12 markets, bringing email and push onto one scalable foundation.
These days, her focus is on what comes next: turning the CDP into an activation engine. She leads platform strategy across integration and enablement, connecting data and capabilities across channels and making it easier for teams to build smarter, more relevant customer experiences. Her work has turned a fragmented multi-market CRM setup into one connected platform — and now she spends her time figuring out how to make it do more.

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Celia Sainz Crespo

Head of Engagement and Retention
Groupon

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Celia Sainz Crespo

Head of Engagement and Retention at Groupon

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Petr Václavek

Head of Customer Value Growth
Colours of Data

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Petr Václavek

Head of Customer Value Growth at Colours of Data

Petr Václavek has spent more than 15 years at the intersection of ecommerce marketing and technology. He focuses on using customer data to improve business performance, emphasizing customer value growth. He gained this experience as an entrepreneur and later at Exponea (now Bloomreach), and he applies it to Colours of Data client projects. His primary focus these days is developing AI solutions for clients.

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Leaders share how they're thinking about agents in their own organizations — what they've committed to, what they're still evaluating, and how they're preparing their teams, data, and tech stack for what's next.

Amanda Cole

Chief Marketing Officer
Bloomreach

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Amanda Cole

Chief Marketing Officer at Bloomreach

Amanda Cole serves as Chief Marketing Officer of Bloomreach, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea. Prior to joining Exponea, Amanda served as Vice President, Demand Generation at Blueshift, a customer data platform, and before that served as Vice President of Marketing, Americas and Global Programs at Basware, a financial software company. Amanda also serves on the MACH Alliance Executive Board, helping the Alliance to remain true to its vision, mission, and values by providing strategic direction.

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Petra Blixt

Chief Marketing Officer
Sambla Group

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Petra Blixt

Chief Marketing Officer at Sambla Group

Petra Blixt is Chief Marketing Officer at Sambla Group, one of the leading Nordic players in loan comparison and personal finance. She brings extensive experience in data-driven marketing, commercial growth, and customer-centric transformation from both fast-scaling tech companies and larger organizations, including previous roles as CMO at LeoVegas and Head of Sales & Marketing/CMO at Svenska Spel Sport & Casino. At Sambla Group, Petra leads brand strategy, customer growth, and marketing across the Group’s Nordic portfolio, with a focus on building scalable, responsible, and personalized marketing powered by data, technology, and innovation.

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Matías Coumet

Head of Revenue Operations
Groupon

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Matías Coumet

Head of Revenue Operations at Groupon

Matías Coumet leads Revenue Operations and Business Intelligence for Groupon's marketing organization based in Barcelona. His team completed Groupon's global migration of email, push, SMS, and on-site messaging onto Loomi, cutting campaign changes from two weeks of engineering to under two hours. He now builds the data and agentic AI layer underneath it.

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Alan Pock

co-founder and CEO
Investown

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Alan Pock

co-founder and CEO at Investown

Alan Pock is the co-founder and CEO of Investown, the leading real estate investment platform in the Czech Republic and Slovakia. Under his leadership, Investown has grown into a community of more than 135,000 investors, has facilitated over $450 million in real estate investments, and has generated over $50 million in returns for investors to date. With deep experience building business and financial partnerships across the Czech Republic and the US, Alan continues to drive Investown's mission: making real estate investing simpler and genuinely accessible.

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Every enterprise faces the same question: how do you balance flexibility, performance, and maintainability when architecting your content infrastructure? In this deep-dive session, we'll explore the real-world trade-offs organizations navigate when designing their CMS architecture — from headless and hybrid approaches to composable stacks and monolithic consolidation. Whether you're scaling across markets, managing multi-brand content operations, or modernizing a legacy stack, this session will equip you with frameworks to evaluate what's right for your organization, not just what's trending. Expect candid discussion on where to invest, where to simplify, and how to avoid over-engineering.

William Borg Barthet

Associate Director, Professional Services - Content
Bloomreach

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William Borg Barthet

Associate Director, Professional Services - Content at Bloomreach

William Borg Barthet is the Professional Services Director for Bloomreach’s CMS and a senior architect within the Bloomreach team. With 16 years of experience at Bloomreach, William has helped shape some of the platform’s most significant customer implementations, leading architecture and delivery for flagship digital experiences across global organizations.
Beyond solution architecture, William has played an active role in driving product strategy, innovation, and customer success, working closely with customers, partners, and internal teams to evolve modern CMS capabilities. His expertise spans enterprise content management, digital experience architecture, and building scalable, personalized platforms that deliver business value.

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Get an inside look at what it takes to make a content estate ready for AI agents. In this session, Roger Donald, Head of Website Services at NHS England, will share the story of the Website Consolidation programme, which is taking on 600+ websites and 39 CMS platforms. He will cover what the programme revealed about trust and provenance, how canonical ambiguity creates failure demand and amplifies AI risk, and how a governed headless approach with Bloomreach lays the groundwork for AI-assisted authoring, governance and publishing. This is your opportunity to hear honest early lessons from a large public-sector organisation, see a practical four-level model for agentic readiness, and consider how your own content and governance foundations measure up before AI is asked to act on them.

Roger Donald

Head of Digital Delivery
NHS England

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Roger Donald

Head of Digital Delivery at NHS England

Roger Donald is Head of Digital Delivery at NHS England, where he leads the Website Services team and the delivery of one of the UK's largest website transformation programs. He is responsible for the strategic consolidation and governance of a web estate comprising ~600 websites and 39 different CMSs. He and his team are using Bloomreach as the single enterprise CMS platform in conjunction with a modern digital estate operating model.
With more than 25 years of experience delivering large-scale digital transformation across the public sector, Roger specializes in digital strategy, content governance, service transformation, and service delivery. His current focus is preparing enterprise content ecosystems for the age of AI and intelligent agents, exploring how organizations can move beyond traditional publishing models toward machine-readable, trusted, and AI-ready content architectures.

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Deniz Ergün

Senior Product Manager
Bloomreach

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Deniz Ergün

Senior Product Manager at Bloomreach

Deniz Ergün is a Senior Product Manager at Bloomreach, where she leads product strategy for Loomi Content, the cloud hosting platform, and the SPA SDK, following earlier product and growth roles across tech. She has driven the platform’s shift toward AI-powered, agentic content management, and at The Edge Summit, she’ll walk through Loomi Content’s product roadmap for 2026 and 2027.

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Get an exclusive look at what's next for Bloomreach Content Management. In this roadmap session, Deniz Ergün will walk through the product vision and key investments planned for 2026 and 2027 — from deeper Loomi integration and agentic content capabilities to platform enhancements that make your teams faster and your content architecture more powerful. This is your opportunity to see where the product is heading, understand how it aligns with your own roadmap, and shape the conversation with direct feedback to the team building it.

Deniz Ergün

Senior Product Manager
Bloomreach

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Deniz Ergün

Senior Product Manager at Bloomreach

Deniz Ergün is a Senior Product Manager at Bloomreach, where she leads product strategy for Loomi Content, the cloud hosting platform, and the SPA SDK, following earlier product and growth roles across tech. She has driven the platform’s shift toward AI-powered, agentic content management, and at The Edge Summit, she’ll walk through Loomi Content’s product roadmap for 2026 and 2027.

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The hype around AI in content management is loud — but what's actually working? This panel brings together voices from across the ecosystem — a customer in the trenches, a partner implementing solutions, and Bloomreach's own product team — for an unfiltered conversation about the state of AI in CMS today. What's delivering real value? Where are the gaps between promise and production? How are teams practically integrating generative and agentic AI into their content supply chains? Cut through the noise and hear what the AI CMS reality looks like in 2026 — and where it's headed.

Stuart Rex

GM - Content
Bloomreach

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Stuart Rex

GM - Content at Bloomreach

Stuart Rex has spent his career building digital experiences across industries ranging from diamonds to teabags and everything in between. He now leads Loomi Content as General Manager, bringing that range to bear on where AI-driven content truly stands today for enterprises. At The Edge Summit, he moderates "The AI CMS Reality," pushing past the hype to ask what's genuinely shipping, what enterprises actually trust, and who's responsible for closing the gap between the two.

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Roger Donald

Head of Digital Delivery
NHS England

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Roger Donald

Head of Digital Delivery at NHS England

Roger Donald is Head of Digital Delivery at NHS England, where he leads the Website Services team and the delivery of one of the UK's largest website transformation programs. He is responsible for the strategic consolidation and governance of a web estate comprising ~600 websites and 39 different CMSs. He and his team are using Bloomreach as the single enterprise CMS platform in conjunction with a modern digital estate operating model.
With more than 25 years of experience delivering large-scale digital transformation across the public sector, Roger specializes in digital strategy, content governance, service transformation, and service delivery. His current focus is preparing enterprise content ecosystems for the age of AI and intelligent agents, exploring how organizations can move beyond traditional publishing models toward machine-readable, trusted, and AI-ready content architectures.

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Deniz Ergün

Senior Product Manager
Bloomreach

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Deniz Ergün

Senior Product Manager at Bloomreach

Deniz Ergün is a Senior Product Manager at Bloomreach, where she leads product strategy for Loomi Content, the cloud hosting platform, and the SPA SDK, following earlier product and growth roles across tech. She has driven the platform’s shift toward AI-powered, agentic content management, and at The Edge Summit, she’ll walk through Loomi Content’s product roadmap for 2026 and 2027.

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William Borg Barthet

Associate Director, Professional Services - Content
Bloomreach

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William Borg Barthet

Associate Director, Professional Services - Content at Bloomreach

William Borg Barthet is the Professional Services Director for Bloomreach’s CMS and a senior architect within the Bloomreach team. With 16 years of experience at Bloomreach, William has helped shape some of the platform’s most significant customer implementations, leading architecture and delivery for flagship digital experiences across global organizations.
Beyond solution architecture, William has played an active role in driving product strategy, innovation, and customer success, working closely with customers, partners, and internal teams to evolve modern CMS capabilities. His expertise spans enterprise content management, digital experience architecture, and building scalable, personalized platforms that deliver business value.

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