---
title: The Edge Summit 2025 Recap
description: Missed The Edge Summit? Catch up on key product announcements and watch the full keynote video. Discover the innovations shaping tomorrow's technology.
---

![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge25/logo-edge-bloomreach.png) ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge25/logo-shopify-google-cloud.png)

# THE FUTURE OF 

# AI-POWERED COMMERCE 

Explore the breakthrough innovations from The 2025 Edge Summit that let you focus on strategy while AI handles the complexity.

 

**EDGE SUMMIT 2026 REGISTRATION IS NOW OPEN**

[Register for Edge Summit 2026](https://theedgesummit.com/?hsLang=en) [Watch The 2025 Keynote](https://theedgesummit.com/2025-recap#keynote)

Bloomreach Affinity

### Autonomous Campaign Orchestration

Say goodbye to tedious manual work. Now, AI agents can build, execute, and optimize entire campaigns across every channel. From strategic planning to real-time optimization, intelligent agents handle the complexity while you focus on brand vision and creative strategy. No more manual rule-setting, segment-building, or constant tweaking — just results-driven campaigns that scale automatically.

![](https://play.vidyard.com/Qs6rLkkcQbAgThB4oozpNc.jpg)

See the latest innovation from Bloomreach Engagement

Bloomreach Clarity

### Your Conversational Shopping Agent

Imagine having your best sales associate guiding your customers online — 24/7. With conversational AI, your customers can simply ask natural questions like, "What's a great gift under $50?" or "What shoes work for travel?" Our conversational shopping assistant will use each customer's preferences to provide tailored guidance throughout the entire journey, from discovery to purchase decision.

![](https://play.vidyard.com/S9K9mYhSWP9oiPYW19QgBf.jpg)

Bring conversation to the center of every customer experience

Shopify + Bloomreach

### Commerce Unified, Personalization Amplified

Bloomreach and Shopify are partnering to make enterprise-grade personalization accessible to every merchant. Personify, the new Bloomreach app built for Shopify, brings comprehensive personalization directly into the Shopify admin panel. Hyper-personalize every shopping experience for each individual customer — without complexity, without compromise. Powerful personalization made beautifully simple.

![](https://play.vidyard.com/CN7sgEX38DfU671kWARQp6.jpg)

See Personify, the new Bloomreach app built for Shopify

## Watch the Keynote

![](https://play.vidyard.com/Z7FLXsjRUuuhBCoXqnhwV1.jpg)

![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/bloomreach-exponea-logo-white.svg)

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