Edge 26 Awards London

The Edge Awards exist to recognise what excellence actually looks like — the campaigns, experiences, and teams that moved the needle and raised the bar for everyone.

Unlike most vendor awards, winners are selected by an independent panel of industry judges. Bloomreach nominates no one. The work speaks for itself.

Nominations are open to every Bloomreach customer. Winners are announced live at Edge Summit 2026.

Campaign of the year

The team that conceived and executed a campaign that drove measurable revenue impact and set a new standard for innovation. This is the award a CMO puts in their board deck.

Personalisation of the Year

The team that turned data and audience intelligence into experiences that actually felt personal at scale — whether through dynamic content and segmentation across channels, or through search results, recommendations, and product discovery tailored to individual shoppers.

Customer Love

The brand that built something customers come back for — whether through loyalty programs, retention strategies, or lifecycle marketing that deepens relationships over time.

Commerce Experience of the Year

The team that delivered a standout commerce experience — search, merchandising, product discovery, or site optimization — that changed how customers find and buy products.

Team of
the year

The organization behind the work — from newly onboarded teams delivering fast results to established groups who built something extraordinary together that none of them could have done alone.

Growth Engine of the Year

The team that proved marketing's impact on the business — measurable revenue lift, customer lifetime value growth, or commercial outcomes that changed the conversation at board level.

Best Use of Agents in Automation

The team that used AI agents to rethink how marketing gets done behind the scenes — from campaign orchestration to content generation to workflow automation at scale.

Best Use of Agents in CX

The team that deployed AI agents to transform how customers discover, explore, and buy — from conversational shopping to intelligent search experiences on the front end.

Better Together

The team that combined Bloomreach with technology partners or agency expertise to deliver results neither could have achieved alone.

Outcome

Measurable impact — revenue, retention, conversion, growth. Numbers we can verify, not narratives we have to take on faith.

Originality

The idea wasn't obvious before it shipped. Cleverness in approach, channel, audience, or mechanic — not just polish.

Craft

Execution that holds up under scrutiny. The copy, the design, the data model, the timing — all the details paid attention to.

Reach

What it teaches the rest of us. The work others can learn from, replicate, or be inspired by — not just admire from a distance.

01 Open Now

Nominations open

June 22

Nominations close

August 31

Finalists announced

September 20

Winners announced at Edge Summit

October 7-8, 2026