--- title: Edge 26 Awards London --- [![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/logo-the-edge-summit-26.svg)](https://theedgesummit.com/europe?hsLang=en) - [ABOUT](https://theedgesummit.com/europe/awards#about) - [CATEGORIES](https://theedgesummit.com/europe/awards#categories) - [JUDGES](https://theedgesummit.com/europe/awards#judges) - [KEY DATES](https://theedgesummit.com/europe/awards#dates) - [SUBMIT A NOMINATION](https://docs.google.com/forms/d/e/1FAIpQLSfL05GWNI2QJR-REyURqikr3gI1vEoQlv8NM9F1shBGAOsPVA/viewform) Bloomreach × Edge Summit 2026 No. 02 Edition ![](https://theedgesummit.com/hubfs/hero-color.jpg) London, UK October 7-8 # The Edge Awards [VIEW CATEGORIES](https://theedgesummit.com/europe/awards#categories) The Edge Awards recognise the marketers and teams setting the standard for what great commerce looks like — judged by your peers, celebrated by the industry. About the awards ## Excellence isn't an opinion —it's a result. The Edge Awards exist to recognise what excellence actually looks like — the campaigns, experiences, and teams that moved the needle and raised the bar for everyone. Unlike most vendor awards, winners are selected by an independent
panel of industry judges. Bloomreach nominates no one.
The work speaks for itself. Nominations are open to every Bloomreach customer. Winners
are announced live at Edge Summit 2026. **9** Award categories **5** Independent judges **1** Standard. Yours. Award categories ## Six awards. One standard. Each category recognises a different facet of the same thing — work that moved a metric, moved a market, or moved how customers felt. Nominate yourself, your team, or someone whose work you admire. 01 ### Campaign of the year The team that conceived and executed a campaign that drove measurable revenue impact and set a new standard for innovation. This is the award a CMO puts in their board deck. 02 ### Personalisation of the Year The team that turned data and audience intelligence into experiences that actually felt personal at scale — whether through dynamic content and segmentation across channels, or through search results, recommendations, and product discovery tailored to individual shoppers. 03 ### Customer Love The brand that built something customers come back for — whether through loyalty programs, retention strategies, or lifecycle marketing that deepens relationships over time. 04 ### Commerce Experience of the Year The team that delivered a standout commerce experience — search, merchandising, product discovery, or site optimization — that changed how customers find and buy products. 05 ### Team of the year The organization behind the work — from newly onboarded teams delivering fast results to established groups who built something extraordinary together that none of them could have done alone. 06 ### Growth Engine of the Year The team that proved marketing's impact on the business — measurable revenue lift, customer lifetime value growth, or commercial outcomes that changed the conversation at board level. 07 ### Best Use of Agents in Automation The team that used AI agents to rethink how marketing gets done behind the scenes — from campaign orchestration to content generation to workflow automation at scale. 08 ### Best Use of Agents in CX The team that deployed AI agents to transform how customers discover, explore, and buy — from conversational shopping to intelligent search experiences on the front end. 09 ### Better Together The team that combined Bloomreach with technology partners or agency expertise to deliver results neither could have achieved alone. How we judge ## What "great" actually means. 01 ### Outcome Measurable impact — revenue, retention, conversion, growth. Numbers we can verify, not narratives we have to take on faith. 02 ### Originality The idea wasn't obvious before it shipped. Cleverness in approach, channel, audience, or mechanic — not just polish. 03 ### Craft Execution that holds up under scrutiny. The copy, the design, the data model, the timing — all the details paid attention to. 04 ### Reach What it teaches the rest of us. The work others can learn from, replicate, or be inspired by — not just admire from a distance. the judges ## Judged by the industry - not by us. A rotating panel of CMOs, founders, and editors who know commerce from the inside. Bloomreach has no vote. The judges deliberate, the judges decide. ![](https://theedgesummit.com/hubfs/jordie-van-rijn.jpg) ### Jordie Van Rijn Marketing Automation Consultant Email Vendor Selection ![](https://theedgesummit.com/hubfs/chris-marriott.jpg) ### Chris Marriott President & Founder Email Connect ![](https://theedgesummit.com/hubfs/louis-monoyudis.jpg) ### Louis Monoyudis CMO Artware Editions Key dates ## From nomination to stage. Four moments between now and Edge. Submit early — the panel reads everything, and the strongest entries earn the time the judges need to read them carefully. 01 Open Now ### Nominations open June 22 02 ### Nominations close August 31 03 ### Finalists announced September 20 04 ### Winners announced at Edge Summit October 7-8, 2026 Winners 2025 ## Meet last year's winners. Six teams who showed us what great looks like. Their work is the bar — and the reason these awards exist in the first place. ![](https://theedgesummit.com/hubfs/bg-american-eagle.jpg) Bloomreach Advocate Award ![](https://theedgesummit.com/hubfs/american-eagle.png) Always ready to jump in, lend a hand, and champion Bloomreach with unwavering enthusiasm. ![](https://theedgesummit.com/hubfs/bg-alshaya-group.jpg) Global Innovator Award ![](https://theedgesummit.com/hubfs/alshaya-group.png) For those who are truly pushing the envelope — moving fast, adopting new technologies across their global brands ![](https://theedgesummit.com/hubfs/bg-debenhams.jpg) Moment of Magic Award ![](https://theedgesummit.com/hubfs/debenhams.png) Customers who have significantly elevated their customer experience using Bloomreach technology and data. ![](https://theedgesummit.com/hubfs/bg-sideshow.jpg) Moment of Magic Award ![](https://theedgesummit.com/hubfs/sideshow.png) Customers who have significantly elevated their customer experience using Bloomreach technology and data. ![](https://theedgesummit.com/hubfs/bg-vf.jpg) Global Innovator Award ![](https://theedgesummit.com/hubfs/vf.png) For those who are truly pushing the envelope — moving fast, adopting new technologies across their global brands ![](https://theedgesummit.com/hubfs/bg-next.jpg) Bloomreach Advocate Award ![](https://theedgesummit.com/hubfs/next-1.png) Always ready to jump in, lend a hand, and champion Bloomreach with unwavering enthusiasm. Will you join us in London? Nominations close August 31 ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/the-edge-summit-footer.svg) Nominations take less than ten minutes. Tell us what they did and why it mattered — the judges will take it from there. Winners are revealed live on stage at Edge Summit. [REGISTER FOR EDGE SUMMIT](https://theedgesummit.com/europe/register?hsLang=en) No pitch decks. No PR fluff. Just the work. ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/logo-bloomreach.svg) ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/logo-google-cloud.svg) [Terms and Conditions](https://theedgesummit.com/europe/terms-and-conditions-2026?hsLang=en) [Contact Us](mailto:theedgesummitEMEA@bloomreach.com) [Privacy Policy](https://www.bloomreach.com/en/legal/privacy)