The best channel is the one your customer actually responds to. The best campaign is the one that reaches them across all of them. In this fast-paced session, practitioners from Hanna Andersson and Alshaya share how they've built omnichannel programs that actually work — from email and SMS to push and beyond. No theory, no slides full of frameworks. Just real examples, real results, and the decisions that got them there.Each speaker has 12 minutes to walk through one challenge, how they solved it, and what they'd do differently. You'll leave with ideas you can act on immediately.

Lisa Regelman

Head of CRM
Hanna Andersson

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Lisa Regelman

Head of CRM at Hanna Andersson

Lisa Regelman is Head of Customer Retention at Hanna Andersson, where she leads the CRM, loyalty, and personalization strategy. She has spent her career building retention and loyalty programs for brands including Old Navy, Peet's Coffee, and Backcountry. Lisa specializes in turning customer data into concrete revenue growth, from redesigning loyalty programs to building lifecycle journeys and retention strategies that keep customers coming back.

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Alicea Mckirdy

Head of CRM
Alshaya

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Alicea Mckirdy

Head of CRM at Alshaya

Alicea Mckirdy is Head of CRM at Alshaya Group, one of the world's leading retail franchise operators, where she leads customer engagement, loyalty, and CRM strategy across a portfolio of more than 70 international brands spanning fashion, beauty, food, and hospitality.
With over 12 years of experience in CRM, customer marketing, and digital transformation, Alicea has worked with leading global brands including Alshaya Group, Samsung Electronics, The Walt Disney Company, and Digitas. Throughout her career, she has focused on building customer-centric marketing programs that drive measurable business growth through personalisation, lifecycle marketing, loyalty, and omnichannel engagement.

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Dennis Bower

Brand Manager
Sideshow

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Dennis Bower

Brand Manager at Sideshow

For nearly 20 years, Dennis Bower has built marketing programs at the intersection of pop culture and commerce, turning passionate fan bases into loyal customers at Sideshow, one of the world's premier collectibles brands. He brings a rare combination of creative and performance depth: equally at home concepting a campaign around a beloved IP as he is dialing in email segmentation, lifecycle flows, and paid media efficiency. Dennis has led CRM, email, SMS, SEO partnerships, and retention agency relationships while maintaining a hands-on design sensibility rooted in film, animation, comics, illustration, and brand storytelling. He's drawn to brands where the IP is the heartbeat and where great marketing means honoring the source material while growing the audience.

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Laura DiGiovanna

Head of Marketing at 260 Sample Sales
260 Sample Sale

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Laura DiGiovanna

Head of Marketing at 260 Sample Sales at 260 Sample Sale

Builder. Strategist. Occasional overthinker. Always figuring out what's next.
Laura DiGiovanna is a brand and marketing strategy leader with 10+ years of experience owning launch strategy, cross-functional execution, and marketing systems for 260 Sample Sale. She believes the best work happens at the intersection of creative and strategic; big ideas are exciting, but so is the roadmap to get there.

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Christine Novak

VP, Customer Success Americas
Bloomreach

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Christine Novak

VP, Customer Success Americas at Bloomreach

Christine Novak is Vice President of Customer Success at Bloomreach, where she leads customer success across the Americas. With more than 20 years of experience in enterprise software and 15 years focused on digital marketing, she is passionate about helping organizations realize measurable business value from their technology investments. At Bloomreach, Christine leads teams responsible for customer strategy, adoption, retention, and long-term growth, partnering closely with customers to deliver innovative, scalable digital experiences. She has built her career by combining operational excellence with a relentless focus on customer outcomes and lasting customer partnerships. Christine is passionate about the intersection of AI, digital commerce, customer experience, and business growth, bringing a practical, customer-first perspective to conversations about the future of digital engagement.

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Your search bar is a revenue lever. Are you treating it like one? In this session, customers share how they've rethought product discovery — from search relevance and ranking to merchandising rules and category page strategy. You'll hear how practitioners are moving beyond basic keyword matching to build search and browse experiences that protect margin, surface the right products, and convert more visitors into buyers.This isn't a product demo. It's practitioners talking about the decisions they've made — what they've automated, what they still override manually, and where AI has genuinely changed how they merchandise.

Ellen Goldberg

Optimization and Analytics Manager
Lamps Plus

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Ellen Goldberg

Optimization and Analytics Manager at Lamps Plus

Ellen Goldberg is the Optimization & Analytics Manager at Lamps Plus, where she has spent the past decade driving results through ecommerce analytics and conversion rate optimization. Her work centers on product discovery, using Loomi to improve the category, PLP, and search experience. Through rigorous A/B testing and a sharp focus on efficiency, Ellen constantly pursues the highest-impact improvements with the least lift possible.

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Amanda Valdez

Digital Testing & Personalization Lead
Kendra Scott

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Amanda Valdez

Digital Testing & Personalization Lead at Kendra Scott

Amanda Valdez is the Senior Digital Testing & Personalization Lead at Kendra Scott, where she leads the strategy and execution of digital experimentation, personalization, and merchandising optimization across the ecommerce experience. With expertise in A/B testing, customer behavior, and data-driven decision-making, she partners across marketing, merchandising, CRM, and product teams to deliver experiences that increase engagement, conversion, and customer loyalty.

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Brooklyn O'Such

Senior Director, Site Merchandising
Alo Yoga

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Brooklyn O'Such

Senior Director, Site Merchandising at Alo Yoga

Brooklyn O'Such is the Senior Director of Site Merchandising & Web Operations at Alo Yoga, where she leads product discovery and digital merchandising across the brand's ecommerce business. With more than 10 years of ecommerce experience, she is passionate about blending the art and science of digital merchandising to bring products to life digitally through compelling storytelling and data-driven optimization.

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Marga Doody

Customer Success Manager
Bloomreach

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Marga Doody

Customer Success Manager at Bloomreach

Marga Doody is a digital commerce and site merchandising expert with more than 10 years of experience. Before joining Bloomreach, she led digital merchandising and content teams at Burton Snowboards, The North Face, and Backcountry.com. Today, she helps retailers leverage Bloomreach's platform to create personalized, high-performing shopping experiences, drawing on her deep brand-side expertise in ecommerce, merchandising, and digital content.

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Musa Tariq joins once more for an interactive executive workshop presentation.

Musa Tariq

Former Nike, Airbnb, GoFundMe, Apple and Ford Executive
Science x Story

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Musa Tariq

Former Nike, Airbnb, GoFundMe, Apple and Ford Executive at Science x Story

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Every enterprise faces the same question: how do you balance flexibility, performance, and maintainability when architecting your content infrastructure? In this deep-dive session, we'll explore the real-world trade-offs organizations navigate when designing their CMS architecture — from headless and hybrid approaches to composable stacks and monolithic consolidation. Whether you're scaling across markets, managing multi-brand content operations, or modernizing a legacy stack, this session will equip you with frameworks to evaluate what's right for your organization, not just what's trending. Expect candid discussion on where to invest, where to simplify, and how to avoid over-engineering.

William Borg Barthet

Associate Director, Professional Services - Content
Bloomreach

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William Borg Barthet

Associate Director, Professional Services - Content at Bloomreach

Professional Services Director for CMS, Architect
William Borg Barthet is Professional Services Director for Bloomreach’s CMS and a senior architect within the Bloomreach team. With 16 years of experience at Bloomreach, William has helped shape some of the platform’s most significant customer implementations, leading architecture and delivery for flagship digital experiences across global organisations.
Beyond solution architecture, William has played an active role in driving product strategy, innovation, and customer success, working closely with customers, partners, and internal teams to evolve modern CMS capabilities. His expertise spans enterprise content management, digital experience architecture, and building scalable, personalised platforms that deliver business value.

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Every marketer knows the goal: the right audience, the right message, the right channel, the right moment. The hard part has always been making all four true at the same time, at scale. This session shows what’s possible when AI takes on the decisions behind each — sharper audiences, smarter channel and timing choices, and content variants that fit the moment instead of the template. Through a lightning round of real customer examples, see how brands are putting Bloomreach AI to work across their programs today — and leave with a clearer view of what’s already possible inside your own instance.

Katherine Lloyd

Product Management Director
Bloomreach

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Katherine Lloyd

Product Management Director at Bloomreach

Katherine Lloyd is a Boston-based Director of Product Management who has spent over a decade building personalization products that enable marketers to move faster, act on real-time customer intent, and deliver experiences that feel genuinely one-to-one. At Bloomreach, she leads the company's Data Decisioning, AI, and Content domains — the intelligence layer behind Bloomreach's activation & personalization.

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Jen Griffin

Senior Customer Success Manager
Bloomreach

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Jen Griffin

Senior Customer Success Manager at Bloomreach

Jen Griffin is a Senior Customer Success Manager at Bloomreach, where she partners with leading brands to unlock the full value of AI-powered marketing through the Loomi platform. With roots in retail leadership and a proven track record in SaaS customer success, she specializes in turning complex data and AI capabilities into real business outcomes.

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Personalization isn't one thing. It's a spectrum — and most teams are only using the first part of it. This workshop walks through the full hierarchy of personalization, starting with segmented personalization through Real-Time Segments and what that looks like in practice, then going a layer deeper into 1:1 personalization. Along the way, we tackle the question every merchandiser is quietly asking: as personalization takes on more of the decision-making, what happens to manual control? You'll see how personalization and merchandising strategy actually work together — not in competition — and walk through how to decide whether deeper personalization is the right fit for your catalog and traffic patterns. We'll close with what to monitor once it's live, so you can optimize with confidence instead of guessing.

Kendra Guersoy

Principal Solutions Consultant
Bloomreach

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Kendra Guersoy

Principal Solutions Consultant at Bloomreach

Kendra Guersoy is a Principal Solutions Consultant at Bloomreach with over 10 years of experience in ecommerce and digital commerce. She works with enterprise retailers to solve complex challenges through AI-powered personalization and product discovery, helping brands create shopping experiences that are both intuitive for customers and impactful for the business. She enjoys translating complex technology into practical strategies that teams can confidently put into action.

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Salee Suwansawad

Lead Experience Strategist
Bloomreach

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Salee Suwansawad

Lead Experience Strategist at Bloomreach

Salee Suwansawad is an Experience Strategist at Bloomreach with nearly 20 years of ecommerce experience. She helps retailers connect business strategy with customer experience through search, merchandising, personalization, and experimentation, turning data and insights into measurable results.

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Gretchen Hoffman

Strategic Customer Success Manager
Bloomreach

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Gretchen Hoffman

Strategic Customer Success Manager at Bloomreach

With seven years in AI-powered search, Gretchen Hoffman is a Strategic Customer Success Manager at Bloomreach who helps leading brands unlock the value of advanced ranking and personalization to drive measurable growth and create more relevant customer experiences

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Most marketers are being asked to have a point of view on decisions that didn't exist eighteen months ago. Databricks moved into the CDP space. Every vendor is suddenly claiming agents. And the data warehouse has become the foundation of the modern stack — the gravity center where enterprise data now lives. That's the right foundation to build on. But data at rest isn't customer understanding, and it isn't action. As more of your stack consolidates onto that foundation, the value compounds in the layer above it — the one that turns data into context, and context into action, across every system, agent, and source you connect. This session gives you a framework for the hardest question in the room: what should live inside your marketing platform, what should you wire in, and what should you build yourself? The answer isn't consolidation — it's connection. And context — knowing what your customer has done, felt, and needs across every system — matters more than where the data sits or where the agent runs. Leave with a decision lens you can take back to your team.

Adrian Bolosan

Global Head of Data Collaboration
Databricks

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Adrian Bolosan

Global Head of Data Collaboration at Databricks

Adrian Bolosan is the Global Head of Data Collaboration at Databricks, where he drives data and AI partnerships across the ISV ecosystem. By enabling partners to connect their technologies with the Databricks Data + AI Platform, he helps mutual customers accelerate innovation and maximize the value of their data. Adrian previously held GTM and sales leadership positions at Snowflake, Experian, and Yahoo.

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Siddharth Singh

Director of Engineering
American Eagle

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Siddharth Singh

Director of Engineering at American Eagle

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Meera Murthy

GM & VP of Product - Engagement
Bloomreach

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Meera Murthy

GM & VP of Product - Engagement at Bloomreach

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Chandos Quill

SVP Channels & Alliances
Epsilon

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Chandos Quill

SVP Channels & Alliances at Epsilon

Chandos Quill has 25 years of experience building global solutions for clients across data, digital advertising, and marketing technologies. She is a proven expert in data-driven marketing by delivering revenue through leadership roles across partnerships, product development, and commercial growth functions. In her role as SVP, Channel and Alliances at Epsilon, Chandos is responsible for driving incremental revenue and profitability for the business by extending Epsilon products into new channels and markets as well as creating new solutions that add value to Epsilon clients.

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Pavel Safarik

Senior Director, Product Management
Bloomreach

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Pavel Safarik

Senior Director, Product Management at Bloomreach

Pavel Safarik is Senior Director of Product at Bloomreach, where he leads agentic analytics and strategic partner solutions to help brands turn customer data into autonomous, actionable intelligence. He previously led product for Bloomreach's customer data engine, unifying CRM, web, mobile, and offline data into a single customer view to power end-to-end personalization. Pavel brings deep experience in marketing and advertising data environments, and now focuses on extending Bloomreach's agentic platform through strategic technology partnerships across the commerce ecosystem.

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AI agents are reshaping how content is created, managed, and delivered — but is your organization ready? In this customer-led session, hear firsthand how an enterprise team is preparing their content management operations for an agentic future. From evaluating organizational readiness and governance models to rethinking content workflows with Loomi and AI-powered automation, this talk offers a practical, honest look at what it takes to move from experimentation to enterprise-grade adoption. Walk away with a readiness lens you can apply to your own content operations.

Stuart Rex

GM - Content
Bloomreach

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Stuart Rex

GM - Content at Bloomreach

Stuart Rex has spent his career building digital experiences across industries ranging from diamonds to teabags and everything in between. He now leads Loomi Content as General Manager, bringing that range to bear on where AI-driven content truly stands today for enterprises. At The Edge Summit, he moderates "The AI CMS Reality," pushing past the hype to ask what's genuinely shipping, what enterprises actually trust, and who's responsible for closing the gap between the two.

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Deniz Ergun

Senior Product Manager
Bloomreach

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Deniz Ergun

Senior Product Manager at Bloomreach

Deniz Ergün is a Senior Product Manager at Bloomreach, where she leads product strategy for Loomi Content, the cloud hosting platform, and the SPA SDK, following earlier product and growth roles across tech. She has driven the platform’s shift toward AI-powered, agentic content management, and at The Edge Summit, she’ll walk through Loomi Content’s product roadmap for 2026 and 2027.

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Bloomreach is making product discovery a continuously learning system that adapts, and improves performance based on your business needs. Search, merchandising, recommendations, personalization, and conversational discovery should not operate as separate point solutions. They should work in unison so every shopper interaction helps make the next one more relevant and personalized.In this session, Bloomreach will show how our our recent innovations and roadmap are making that vision real. We will walk through the investments behind better shopper intent understanding, a more unified approach to relevance and personalization, and new discovery experiences that help retailers meet shoppers wherever discovery happens. We will also show how Search pairs merchandiser tools with behind-the-scenes ranking, relevance, and AI improvements that ship when they prove measurable lift. Attendees will leave with a clear view of what is changing, how it is being delivered, and why this next phase of discovery is designed to drive stronger performance and revenue.

Mazin Almusharaf

Vice President Digital Strategy & Client Solutions
Datmos

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Mazin Almusharaf

Vice President Digital Strategy & Client Solutions at Datmos

Mazin Almusharaf is the Vice President of Digital Strategy and Client Solutions at Datmos. He joined the agency in early 2026 after 16 years in leadership roles managing global B2B ecommerce at Unilever, direct-to-consumer ecommerce at L'Oreal, and omnichannel marketing for the Aldo Group's international business. He currently leads the Strategy, CRM, Data & AI, and Design practices at Datmos.

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Laurène Schenin-King

CRM & Loyalty Consultant
Datmos

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Laurène Schenin-King

CRM & Loyalty Consultant at Datmos

Laurène Schenin-King is a CRM & Loyalty Consultant at Datmos. She joined the agency in 2025, bringing over six years of experience delivering CRM and loyalty strategies for major brands across the ecommerce, retail, and consumer goods sectors. She specializes in customer data activation, data-driven personalization, and omnichannel lifecycle marketing, helping brands turn customer data into meaningful, revenue-driving engagement across the full customer journey.

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Acquisition costs are up. Attention is scarce. And most brands are sitting on a dormant audience they've already paid to acquire.This workshop starts where the money goes first — building the right audiences for acquisition, and making sure your ad spend is working as hard as possible. From there, we turn to what happens next: those audiences are in your database now, and there's a real cost to leaving them inactive.You'll work through how to design re-engagement programs that respond to actual customer behavior — the right message, at the right moment, through the right channel. And you'll get a first look at how Marketing Agent changes the equation: what used to take hours of manual setup can now be built and launched in minutes.

Jarrod Calamante

Head of Ecommerce
Spotlight Retail Group

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Jarrod Calamante

Head of Ecommerce at Spotlight Retail Group

Jarrod Calamante is a retail and ecommerce leader with over 20 years of experience transforming some of Australia's most recognized brands. As Head of eCommerce at Spotlight, he owns the global digital strategy for Spotlight and associated direct-to-consumer brands, delivering a 300% uplift in profitability, leading a full commerce platform modernization, and scaling marketplace and dropship capabilities across the group.
Previously, Jarrod held senior digital and merchandise leadership roles at Target Australia, David Jones, and Kmart, where he consistently drove large-scale transformation, from launching new digital categories and marketplace models to redesigning fulfilment networks and leading multi-hundred-million-dollar digital acceleration programs.

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Sachi Wickramage

Head of Technology & Experience
digiDIRECT

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Sachi Wickramage

Head of Technology & Experience at digiDIRECT

Sachi Wickramage works at the intersection of technology, design, and human behavior. He has helped shape and scale digital products across startups and large organizations, focusing on experiences that feel intuitive, human, and empowering. His work explores how design quietly influences behavior, trust, and access in an increasingly digital world.

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Harshil Goyal

Principal Product Manager
Bloomreach

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Harshil Goyal

Principal Product Manager at Bloomreach

Harshil Goyal is a Principal Product Manager at Bloomreach, where he leads AI-powered product discovery and search initiatives for global retailers. He partners with leading ecommerce brands to help them improve product findability, personalization, and digital shopping experiences using machine learning, generative AI, and search technologies. With extensive experience building enterprise AI products, Harshil focuses on translating emerging technologies into measurable business outcomes that drive customer engagement and revenue growth.

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Alexis Hodgson-Sambola

Senior Experience Strategist
Bloomreach

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Alexis Hodgson-Sambola

Senior Experience Strategist at Bloomreach

Alexis Hodgson-Sambola is a Senior Experience Strategist at Bloomreach with over seven years of experience helping retailers drive digital commerce growth through site merchandising, search optimization, personalization, and customer experience strategy. In her current role, she leads product discovery and AI-powered search initiatives for leading retail brands, partnering closely with customers to improve product findability, deepen engagement, and deliver measurable business outcomes.

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The previous session gave you the framework. This one shows you how it actually works.In the first half, we get into the mechanics of bringing data in — warehouse connectors for Snowflake and Databricks, Data Hub, and what becomes possible the moment richer data is flowing into your marketing program. You'll see a live example of data activated inside Bloomreach, and leave knowing exactly what you can bring in and how.In the second half, we flip it. What does it look like to work outside Bloomreach entirely — building your own agent, connecting your stack via MCP, operating without ever opening the UI? A team that's already done it walks you through what they built, why they built it that way, and what it unlocked.

Andrew Kumar

Head of Loomi Connect
Bloomreach

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Andrew Kumar

Head of Loomi Connect at Bloomreach

Andrew Kumar is the Head of Loomi Connect at Bloomreach. He leads the vision, strategy, and execution of Bloomreach’s AI ecosystem, defining how builders, partners, and AI agents access and extend the Loomi unified intelligence platform.

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The hype around AI in content management is loud — but what's actually working? This panel brings together voices from across the ecosystem — a customer in the trenches, a partner implementing solutions, and Bloomreach's own product team — for an unfiltered conversation about the state of AI in CMS today. What's delivering real value? Where are the gaps between promise and production? How are teams practically integrating generative and agentic AI into their content supply chains? Cut through the noise and hear what the AI CMS reality looks like in 2026 — and where it's headed.

Stuart Rex

GM - Content
Bloomreach

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Stuart Rex

GM - Content at Bloomreach

Stuart Rex has spent his career building digital experiences across industries ranging from diamonds to teabags and everything in between. He now leads Loomi Content as General Manager, bringing that range to bear on where AI-driven content truly stands today for enterprises. At The Edge Summit, he moderates "The AI CMS Reality," pushing past the hype to ask what's genuinely shipping, what enterprises actually trust, and who's responsible for closing the gap between the two.

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We'll take a real marketing problem and build and launch a campaign live — from an insights agent's morning brief flagging a shrinking audience, through a campaign agent building the flow, to a content agent generating the creative. Then we open the floor: throw us a use case and we'll build it in real time. You'll leave knowing exactly how to use your credits and with at least one idea to try this week.

Daniel Viglas

Senior Director, Product
Bloomreach

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Daniel Viglas

Senior Director, Product at Bloomreach

Daniel Viglas leads the Loomi marketing agent team at Bloomreach, where he builds AI-powered products and high-performing, customer-focused teams. He scaled Loomi marketing automation into the company’s fastest-growing, highest-revenue product, and built Bloomreach’s first marketing agent, which is now evolving into the platform’s core AI architecture.

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Katherine Lloyd

Product Management Director
Bloomreach

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Katherine Lloyd

Product Management Director at Bloomreach

Katherine Lloyd is a Boston-based Director of Product Management who has spent over a decade building personalization products that enable marketers to move faster, act on real-time customer intent, and deliver experiences that feel genuinely one-to-one. At Bloomreach, she leads the company's Data Decisioning, AI, and Content domains — the intelligence layer behind Bloomreach's activation & personalization.

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Pavel Safarik

Senior Director, Product Management
Bloomreach

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Pavel Safarik

Senior Director, Product Management at Bloomreach

Pavel Safarik is Senior Director of Product at Bloomreach, where he leads agentic analytics and strategic partner solutions to help brands turn customer data into autonomous, actionable intelligence. He previously led product for Bloomreach's customer data engine, unifying CRM, web, mobile, and offline data into a single customer view to power end-to-end personalization. Pavel brings deep experience in marketing and advertising data environments, and now focuses on extending Bloomreach's agentic platform through strategic technology partnerships across the commerce ecosystem.

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Ecommerce leaders from Hallmark and Uncommon Goods share how they're rethinking search as a strategic revenue lever, from conversational interfaces that change how shoppers browse to AI-driven experiences that guide customers toward products they didn't know they needed. Whether you're exploring conversational commerce, testing AI-powered shopping assistants, or rethinking search's role in your broader customer experience, this session puts you in the room with people already doing it.

Megan Theis

Vice President - Digital Experience & Product
Hallmark

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Megan Theis

Vice President - Digital Experience & Product at Hallmark

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Suleman Rehmani

Chief Product Officer
Uncommon Goods

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Suleman Rehmani

Chief Product Officer at Uncommon Goods

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Ali Gourley

Director, Product Engagement Management, Clarity
Bloomreach

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Ali Gourley

Director, Product Engagement Management, Clarity at Bloomreach

Ali Gourley is a Director of Product Engagement Management at Bloomreach, where she leads the go-to-market success of Loomi shopping agent, which transforms how consumers discover and buy products online. She partners with global ecommerce brands to drive adoption, unlock value from conversational AI, and deliver measurable improvements in shopper engagement and conversion. With deep experience bridging product, customer success, and commercial teams, Ali focuses on ensuring customers realize the full potential of AI-driven commerce experiences that accelerate revenue growth.

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Eric Lundberg

Senior Director of eCommerce
Quill

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Eric Lundberg

Senior Director of eCommerce at Quill

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Leaders from Laura Canada and Micro Center share how they're thinking about agents in their own organizations — what they've committed to, what they're still evaluating, and how they're preparing their teams, data, and tech stack for what's next. 

Steven Rado

Chief Marketing Officer
Microcenter

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Steven Rado

Chief Marketing Officer at Microcenter

Steven G. Rado is Chief Marketing Officer at Micro Center, where he leads marketing strategy, brand development, customer acquisition, and omnichannel growth for one of the
nation’s leading computer and electronics retailers. He is responsible for driving integrated digital and in-store experiences that support continued growth and customer engagement.
Prior to Micro Center, he held senior leadership roles at Backcountry, The Children’s Place, Lands’ End, Office Depot, and Victoria’s Secret, where he led initiatives across digital commerce, performance marketing, and customer experience. His work has consistently focused on using data, technology, and innovation to accelerate growth and modernize retail organizations.

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Carlos Vargas

Director Innovation
Laura Canada

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Carlos Vargas

Director Innovation at Laura Canada

Carlos Vargas is Director of Innovation and Strategic Projects at Laura Canada, where he leads AI and strategic improvement initiatives across the Laura and Melanie Lyne brands. His work focuses on translating emerging technology into practical business value, bringing a strategic lens to efficiency, customer experience, and organizational transformation. Before joining Laura Canada, he founded and led a management consulting practice focused on strategic execution. He brings a practitioner's perspective to enterprise AI adoption, grounded in real deployments rather than theory.

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Amanda Cole

Chief Marketing Officer
Bloomreach

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Amanda Cole

Chief Marketing Officer at Bloomreach

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Dianne Ramlochan

VP Digital Marketing
GNC

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Dianne Ramlochan

VP Digital Marketing at GNC

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Get an exclusive look at what's next for Bloomreach Content Management. In this roadmap session, Deniz Ergün will walk through the product vision and key investments planned for 2026 and 2027 — from deeper Loomi integration and agentic content capabilities to platform enhancements that make your teams faster and your content architecture more powerful. This is your opportunity to see where the product is heading, understand how it aligns with your own roadmap, and shape the conversation with direct feedback to the team building it.

Deniz Ergun

Senior Product Manager
Bloomreach

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Deniz Ergun

Senior Product Manager at Bloomreach

Deniz Ergün is a Senior Product Manager at Bloomreach, where she leads product strategy for Loomi Content, the cloud hosting platform, and the SPA SDK, following earlier product and growth roles across tech. She has driven the platform’s shift toward AI-powered, agentic content management, and at The Edge Summit, she’ll walk through Loomi Content’s product roadmap for 2026 and 2027.

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