New York | October 3, 2024
The AI Event Transforming Ecommerce Possibilities Into Action
Brought to You By
A continued conversation. A step past ideation.
Across Countries and Channels
Live from New York and London
Available Everywhere via Live Stream
Baratunde Thurston is an Emmy-nominated, multi-platform storyteller and producer operating at the intersection of race, technology, democracy, and climate. He is the host of the PBS television series America Outdoors with Baratunde Thurston, and the creator and host of How To Citizen with Baratunde, which Apple named one of its favorite podcasts of 2020.
Baratunde brings a unique perspective on AI and ecommerce to The Edge Summit. He has a long personal history in the technology space — his mother was a coder in the early 1980’s — and he offers helpful frameworks for deciding exactly how to use this new wave of AI-powered technologies. Rather than opting for fear or dismissal, Baratunde shares ways of thoughtfully and responsibly engaging with AI.
“We can prompt AI to do all sorts of things for us, but if engaged responsibly, it can also prompt us to be more human.”
We are at a crossroads in ecommerce — one where consumer expectations are rising, AI is evolving rapidly, and nobody quite knows what is waiting around the corner. As technology evolves faster than we can even imagine it can, it's time to begin preparation for your role in an AI-driven future.
Our dynamic panel sessions will feature industry experts who will delve into the latest AI trends, that will allow you to engage in thought-provoking conversations that will spark new ideas. Connect with your peers, exchange knowledge, and broaden your perspectives with these meaningful discussions.
Panel Formats: 30 min of panel | 20 min of breakout group conversations
Go behind the curtain and see how early adopters are introducing meaningful AI innovations into their organizations. They’ll show you their applications in action and share their journey from ideation to internal alignment to execution. You’ll get the full story of what they chose to develop themselves and where they leaned on existing solutions. They’ll also tell you what they did right—and what they’d do differently.
• Experience: Early adopters’ takes on innovating with AI to transform the customer experience
• Learn: Successful approaches to integrating AI—and missteps to avoid
• Leave with: Tested ideas and mindsets for introducing AI at your company
If AI is your new team hire, what does that mean for everyone else? Join a thought-provoking discussion with leaders across commerce and marketing who have embraced a culture of internal innovation. Hear how they’re finding the right balance between machines and humans — and resetting their understanding of the value each brings.
• Experience: Stories of teams that leverage AI for greater efficiency, speed, and scale — and better customer experiences
• Learn: How to foster an internal culture of curiosity and learning around AI
• Leave with: An actionable plan for how you'll prepare your team to embrace AI
As consumers experience AI in their work and home lives, they expect more from their favorite brands. Learn what industry leaders at Google Cloud, NVIDIA, and Bloomreach are witnessing in the market, and how they see consumer expectations shifting around AI and the shopping experience. Take a deep dive into the intersection of AI and ecommerce, including the game changing innovations of today… and the exciting possibilities of tomorrow.
• Experience: the firsthand accounts of AI leaders witnessing shifts in consumer trends
• Learn: What your customers are expecting from you and your business as AI continues to advance
• Leave with: A prioritized list of your next AI investments
Relax with your fellow industry leaders over cocktails and share ideas inspired by the day's panels and keynotes. Enjoy dinner and drinks on us and experience how Bloomreach and our partners bring ecommerce AI to life.
