--- title: The Edge Summit 2026 | September 9–10 | Los Angeles description: Join the conversation at The Edge Summit 2026, September 9-10 in Los Angeles. Together, we're mastering the art of AI—built around our data, customers, and goals. --- [![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/logo-the-edge-summit-26.svg)](https://theedgesummit.com/north-america?hsLang=en) - [SUMMIT](https://theedgesummit.com/north-america#summit) - [SPEAKERS](https://theedgesummit.com/north-america#speakers) - [PROGRAM](https://theedgesummit.com/north-america#program) - [VENUE](https://theedgesummit.com/north-america#venue) - [AWARDS](https://theedgesummit.com/north-america/awards?hsLang=en) - [GET TICKETS](https://theedgesummit.com/north-america/register?hsLang=en) Reimagining customer experience in the age of AI # The Art of AI ## Master the art of intelligent experiences Los Angeles, CA September 9-10   |   [Get Tickets](https://theedgesummit.com/north-america/register?hsLang=en) AI isn't one size fits all. Mastering the art of AI means shaping the technology around your business, not the other way around. At the 2026 Edge Summit, hear from leaders who are doing just that — building intelligent experiences uniquely tuned to their data, their customers, and their business needs. Discover what's possible when you stop following blueprints and start creating your own. **500+** attendees **3** mainstage sessions **12** breakout sessions # **KEYNOTE** **SPEAKER** ![Musa Tariq](https://theedgesummit.com/hubfs/musa-tariq.jpg) ## Musa Tariq ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/logo-gofundme.svg) ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/logo-airbnb.svg) ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/logo-ford.svg) ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/logo-apple.svg) ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/logo-nike.svg) ![Musa Tariq](https://theedgesummit.com/hubfs/musa-tariq.jpg) Musa Tariq is a veteran marketing executive who has shaped brand strategy and community engagement for global powerhouses including GoFundMe, Airbnb, Ford, Apple, and Nike. He is a recognized leader in humanizing technology and driving growth through purpose-driven storytelling. Today, Musa acts as an advisor and coach to the most exciting founders, CEOs, celebrities, and brands in the world. ## The Edge Awards The Edge Awards recognize the marketers and teams setting the standard for what great commerce looks like. [Explore the Awards](https://theedgesummit.com/north-america/awards?hsLang=en) ## BROUGHT TO YOU BY ![](https://theedgesummit.com/hubfs/GLOBAL/bloomreach-logo@2x.png) ![](https://theedgesummit.com/hubfs/google-cloud-logo-white.svg) ![](https://theedgesummit.com/hubfs/logo%2014@2x.png) ### SPONSORS ![](https://theedgesummit.com/hubfs/logo%207@2x.png) ![](https://theedgesummit.com/hubfs/tie_filled-logo_white.png) ![](https://theedgesummit.com/hubfs/Primary-Lockup-White2x.png) ![](https://theedgesummit.com/hubfs/logo%205@2x.png) ![](https://theedgesummit.com/hubfs/cql@2x.png) ![](https://theedgesummit.com/hubfs/logo-imdigital@2x.png) ![](https://theedgesummit.com/hubfs/logo%209@2x.png) ![](https://theedgesummit.com/hubfs/sitoo.png) ![](https://theedgesummit.com/hubfs/ehouse.png) ![](https://theedgesummit.com/hubfs/aftership.png) ![](https://theedgesummit.com/hubfs/datmos.png) ![](https://theedgesummit.com/hubfs/voucherify.png) ![](https://theedgesummit.com/hubfs/poq.png) ![](https://theedgesummit.com/hubfs/omnivery.png) ![](https://theedgesummit.com/hubfs/Domaine.png) ![](https://theedgesummit.com/hubfs/yotpo.png) ![](https://theedgesummit.com/hubfs/zembula%20(1).png) ![](https://theedgesummit.com/hubfs/Paypal.png) ![](https://theedgesummit.com/hubfs/AWS.png) ![](https://theedgesummit.com/hubfs/logo%2017.png) ![](https://theedgesummit.com/hubfs/Databricks_white-1.png) ## The AI Event You Don’t Want to Miss The Edge Summit is where the most forward-thinking professionals come to get answers, swap strategies, and walk away with a real competitive edge. This isn't a conference for passive learning; it's where you'll have candid conversations with peers across industries who are already using AI to outpace the competition. It’s where you’ll hear keynotes that challenge your thinking, and join breakout sessions that offer actionable takeaways for making the most of AI within your Bloomreach platform.   The edge you’ve been looking for starts here — don’t miss it. It’s where you’ll hear keynotes that challenge your thinking, and join breakout sessions that offer actionable takeaways for making the most of AI within your Bloomreach platform. The edge you’ve been looking for starts here — don’t miss it. ## Day 01 Welcome Reception ![](https://theedgesummit.com/hubfs/Paramount_5515-Melrose-Ave.webp) 6:00 PM - 9:00 PM ### Paramount Pictures Welcome Reception Step onto one of Hollywood's most legendary backlots for cocktails, music, and great company among historic soundstages and iconic filming locations. A night of movie magic—and even better conversation. ## Day 02 EVENT DAY 8:00 AM ### Breakfast and Networking ![](https://theedgesummit.com/hubfs/opening-keynote.jpg) 9:00 AM ### MAINSTAGE Opening Keynote with Musa Tariq SPEAKERS **Musa Tariq** Co-Founder Science x Story Formerly at Nike, Apple, GoFundMe, Ford, Airbnb Read bio Close X ### Musa Tariq Co-Founder at Science x Story Formerly at Nike, Apple, GoFundMe, Ford, Airbnb Musa Tariq currently serves as co-founder of Science x Story, a brand driven growth consultancy. With over 20 years of experience in brand communication and marketing across various industries and regions, he has a proven track record of driving growth, innovation, and impact for global and emerging brands. Musa has been recognized as one of the most influential and innovative CMOs by Forbes, Insider, WSJ and Adweek, and has led award-winning teams and initiatives for Burberry, GoFundMe, Ford Motor Company, Apple, Nike, and Airbnb. Musa has advised several startups (Away, Seed, Masterclass, [Cart.com](http://Cart.com)) and currently mentors over 300+ global marketing executives. Musa also sits on the board of Guardant Health (NASDAQ: GH), a leading precision oncology company. ![](https://theedgesummit.com/hubfs/Raj%20+%20Anirban@2x.jpg) 9:40 AM ### MAINSTAGE A Return to Reality: Mastering the Art of AI in a Post-Hype Era The AI hype cycle is over — and that's a good thing. In this keynote, Bloomreach co-founder and CEO Raj De Datta and Chief Product Officer Anirban Bardalaye skip the vision slides and get straight to what AI can do for your marketing and commerce teams today. SPEAKERS **Raj De Datta** Co-Founder & CEO Bloomreach **Anirban Bardalaye** Chief Product Officer Bloomreach 10:10 AM ### Networking Break ![](https://theedgesummit.com/hubfs/Vicki%20+%20Ariel%20+%20Allison%20+%20Xun%20+%20Kapil.png) 10:45 AM ### MAINSTAGE Why AI Can’t Fix a Broken Foundation An intelligent agent is only as capable as the architecture it stands upon. In this candid panel, leaders move past the hype to examine what production-grade AI actually demands: the right data foundation, the right latency, and the right architecture to survive the scale and edge cases of today's customer engagement. SPEAKERS **Vicki Cantrell (Moderator)** CEO Vendors in Partnership Read bio Close X ### Vicki Cantrell (Moderator) CEO at Vendors in Partnership **Vicki Cantrell**, often called the Fairy Godmother of Retail, is a retail strategist and community builder, recognized for relationship building and accelerated growth. She founded Vendors in Partnership and the VIP Awards, a trusted executive ecosystem of retailers, solution providers and industry experts advancing retail innovation and better partnerships. Her career includes Retail Transformation Officer for Aptos, NRF’s SVP Communities and [Shop.org](http://Shop.org), COO of Tory Burch, and CIO of Giorgio Armani and Gucci Group. Cantrell is a Vice President for the Retail Orphan Initiative (RetailROI), a non-executive director of Tandy Leather Company, Advisor for [ReFiBuy.ai](http://ReFiBuy.ai) and Honeycomb Retail AI, and on the Executive Leadership Committee of the Retail AI Council.  ![Vicki Cantrell (Moderator)](https://theedgesummit.com/hubfs/Web%20Image%20(4).jpg) **Ariel Azani** COO 260 Sample Sale Read bio Close X ### Ariel Azani COO at 260 Sample Sale [Linkedin](https://www.linkedin.com/in/ariel-azani-1073662/) ![Ariel Azani](https://theedgesummit.com/hubfs/Web%20Image@2x%20(16).jpg) **Allison Malloy** Director of Engineering Shopify Read bio Close X ### Allison Malloy Director of Engineering at Shopify Allison Malloy is a Director of Engineering at Shopify, leading Checkout & Accounts and Agentic Storefronts. She owns Shopify's checkout — the high-converting, buyer-obsessed system through which every dollar of Shopify runs — and is defining how AI agents discover, evaluate, and transact on shoppers' behalf, powering commerce for millions of merchants across 175+ countries. ![Allison Malloy](https://theedgesummit.com/hubfs/Web%20Image-Aug-27-2026-09-26-03-7587-AM.jpg) **Kapil Dabi** America’s Market Lead, Retail and Consumer Google Cloud Read bio Close X ### Kapil Dabi America’s Market Lead, Retail and Consumer at Google Cloud [Linkedin](https://www.linkedin.com/in/kapildabi/) ![Kapil Dabi](https://theedgesummit.com/hubfs/Web%20Image-Aug-18-2026-07-39-23-0916-AM.jpg) **Xun Wang** CTO Bloomreach Read bio Close X ### Xun Wang CTO at Bloomreach Xun Wang serves as Chief Technology Officer, leading Bloomreach’s global engineering and operations team. He is a veteran engineering executive with over 15 years of experience leading engineering teams. Xun is passionate about technology, complex engineering challenges, and building world-class teams. In the consumer space, he led the NVIDIA team that created the world’s highest quality cloud gaming platform: Geforce Now. In the enterprise space, he led the team that built Medallia’s cloud platform. Xun holds a Computer Engineering degree from the University of Waterloo. [Linkedin](https://www.linkedin.com/in/thexunwang/) ![Xun Wang](https://theedgesummit.com/hubfs/Web%20Image-Aug-18-2026-07-40-34-3752-AM.jpg) ![](https://theedgesummit.com/hubfs/Amanda%20Cole%20+%20Sabrina%20Cherubini@2x.jpg) 11:25 AM ### MAINSTAGE The Art of Transformation: Leading People, Culture, and Teams Through Change Sabrina Cherubini, CMO of FullBeauty Brands, shares candid insights from the front lines of change management: how to bring teams along, shift entrenched cultures, and build the organizational muscle needed to adapt and evolve. As AI reshapes the marketing landscape, Sabrina makes the case that the leaders who will win aren't just those who master the technology — they're the ones who never lose sight of the human dynamics that determine whether transformation sticks. SPEAKERS **Sabrina Cherubini** CMO FullBeauty Brands Read bio Close X ### Sabrina Cherubini CMO at FullBeauty Brands [Linkedin](https://www.linkedin.com/in/sabrinacherubini/) ![Sabrina Cherubini](https://theedgesummit.com/hubfs/Web%20Image@2x%20(15).jpg) **Amanda Cole** CMO Bloomreach Read bio Close X ### Amanda Cole CMO at Bloomreach Amanda Cole serves as Chief Marketing Officer of Bloomreach, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea. Prior to joining Exponea, Amanda served as Vice President, Demand Generation at Blueshift, a customer data platform, and before that served as Vice President of Marketing, Americas and Global Programs at Basware, a financial software company. Amanda also serves on the MACH Alliance Executive Board, helping the Alliance to remain true to its vision, mission, and values by providing strategic direction. [Linkedin](https://www.linkedin.com/in/amandajoycole) ![Amanda Cole](https://theedgesummit.com/hubfs/Web%20Image-3-2.jpg) 12:00 PM ### Lunch 1:20 PM - 2:20 PM Breakout Sessions by Track Browse sessions by track, then tap the + next to each session to view the full description and speaker details. ![](https://theedgesummit.com/hubfs/04%20(3).jpg) The Connected Marketer ### The New Omnichannel Playbook Marketers from Alshaya, Hanna Andersson, and 260 Sample Sale share real examples of how they've built omnichannel programs that actually work — from email and SMS to push and beyond. Each speaker will walk through one challenge, how they solved it, and what they'd do differently. Leave with actionable ideas you can put to work immediately. SPEAKERS **Lisa Regelman** Head of CRM Hanna Andersson Read bio Close X ### Lisa Regelman Head of CRM at Hanna Andersson Lisa Regelman is Head of Customer Retention at Hanna Andersson, where she leads the CRM, loyalty, and personalization strategy. She has spent her career building retention and loyalty programs for brands including Old Navy, Peet's Coffee, and Backcountry. Lisa specializes in turning customer data into concrete revenue growth, from redesigning loyalty programs to building lifecycle journeys and retention strategies that keep customers coming back. [Linkedin](https://www.linkedin.com/in/lregelman) ![Lisa Regelman](https://theedgesummit.com/hubfs/Web%20Image@2x-Aug-04-2026-12-55-06-9163-PM.jpg) **Alicea Mckirdy** Head of CRM Alshaya Read bio Close X ### Alicea Mckirdy Head of CRM at Alshaya Alicea Mckirdy is Head of CRM at Alshaya Group, one of the world's leading retail franchise operators, where she leads customer engagement, loyalty, and CRM strategy across a portfolio of more than 70 international brands spanning fashion, beauty, food, and hospitality. With over 12 years of experience in CRM, customer marketing, and digital transformation, Alicea has worked with leading global brands including Alshaya Group, Samsung Electronics, The Walt Disney Company, and Digitas. Throughout her career, she has focused on building customer-centric marketing programs that drive measurable business growth through personalisation, lifecycle marketing, loyalty, and omnichannel engagement. [Linkedin](https://ae.linkedin.com/in/alicea-mckirdy-53414739) ![Alicea Mckirdy](https://theedgesummit.com/hubfs/website%20(1).jpg) **Laura DiGiovanna** Head of Marketing 260 Sample Sale Read bio Close X ### Laura DiGiovanna Head of Marketing at 260 Sample Sale Builder. Strategist. Occasional overthinker. Always figuring out what's next. Laura DiGiovanna is a brand and marketing strategy leader with 10+ years of experience owning launch strategy, cross-functional execution, and marketing systems for 260 Sample Sale. She believes the best work happens at the intersection of creative and strategic; big ideas are exciting, but so is the roadmap to get there. [Linkedin](https://www.linkedin.com/in/laura-marie-digiovanna) ![Laura DiGiovanna](https://theedgesummit.com/hubfs/Web%20Image@2x%20(1).jpg) **Christine Novak** VP, Customer Success Americas Bloomreach Read bio Close X ### Christine Novak VP, Customer Success Americas at Bloomreach Christine Novak is Vice President of Customer Success at Bloomreach, where she leads customer success across the Americas. With more than 20 years of experience in enterprise software and 15 years focused on digital marketing, she is passionate about helping organizations realize measurable business value from their technology investments. At Bloomreach, Christine leads teams responsible for customer strategy, adoption, retention, and long-term growth, partnering closely with customers to deliver innovative, scalable digital experiences. She has built her career by combining operational excellence with a relentless focus on customer outcomes and lasting customer partnerships. Christine is passionate about the intersection of AI, digital commerce, customer experience, and business growth, bringing a practical, customer-first perspective to conversations about the future of digital engagement. [Linkedin](https://www.linkedin.com/in/christine-novak) ![Christine Novak](https://theedgesummit.com/hubfs/Web%20Image-3.jpg) ![](https://theedgesummit.com/hubfs/Goldberg%20+%20Valdez%20+%20Osuch%20+%20Doody@2x%20(1).jpg) Personalized CX ### What We Automate, What We Override, and What Actually Moves the Numbers: Search and Merchandising Best Practices From Three Leading Brands Your search bar is a revenue lever. Are you treating it like one? In this session, customers share how they've rethought product discovery — from search relevance and ranking to merchandising rules and category page strategy. You'll hear how practitioners are moving beyond basic keyword matching to build search and browse experiences that protect margin, surface the right products, and convert more visitors into buyers.This isn't a product demo. It's practitioners talking about the decisions they've made — what they've automated, what they still override manually, and where AI has genuinely changed how they merchandise. SPEAKERS **Ellen Goldberg** Optimization and Analytics Manager Lamps Plus Read bio Close X ### Ellen Goldberg Optimization and Analytics Manager at Lamps Plus Ellen Goldberg is the Optimization & Analytics Manager at Lamps Plus, where she has spent the past decade driving results through ecommerce analytics and conversion rate optimization. Her work centers on product discovery, using Loomi to improve the category, PLP, and search experience. Through rigorous A/B testing and a sharp focus on efficiency, Ellen constantly pursues the highest-impact improvements with the least lift possible. [Linkedin](https://www.linkedin.com/in/ellenkerigoldberg) ![Ellen Goldberg](https://theedgesummit.com/hubfs/Web%20Image@2x%20(4)-1.jpg) **Amanda Valdez** Digital Testing & Personalization Lead Kendra Scott Read bio Close X ### Amanda Valdez Digital Testing & Personalization Lead at Kendra Scott Amanda Valdez is the Senior Digital Testing & Personalization Lead at Kendra Scott, where she leads the strategy and execution of digital experimentation, personalization, and merchandising optimization across the ecommerce experience. With expertise in A/B testing, customer behavior, and data-driven decision-making, she partners across marketing, merchandising, CRM, and product teams to deliver experiences that increase engagement, conversion, and customer loyalty. [Linkedin](https://www.linkedin.com/in/amanda-m-valdez) ![Amanda Valdez](https://theedgesummit.com/hubfs/Web%20Image@2x%20(1)%20(1)-1.jpg) **Brooklyn O'Such** VP, Site Merchandising & Web Operations Alo Yoga Read bio Close X ### Brooklyn O'Such VP, Site Merchandising & Web Operations at Alo Yoga Brooklyn O'Such is the VP, Site Merchandising & Web Operations at Alo Yoga, where she leads product discovery and digital merchandising across the brand's ecommerce business. With more than 10 years of ecommerce experience, she is passionate about blending the art and science of digital merchandising to bring products to life digitally through compelling storytelling and data-driven optimization. [Linkedin](https://www.linkedin.com/in/bkpinchuck) ![Brooklyn O'Such](https://theedgesummit.com/hubfs/Web%20Image@2x%20(3)-1.jpg) **Marga Doody** Customer Success Manager Bloomreach Read bio Close X ### Marga Doody Customer Success Manager at Bloomreach Marga Doody is a digital commerce and site merchandising expert with more than 10 years of experience. Before joining Bloomreach, she led digital merchandising and content teams at Burton Snowboards, The North Face, and Backcountry.com. Today, she helps retailers leverage Bloomreach's platform to create personalized, high-performing shopping experiences, drawing on her deep brand-side expertise in ecommerce, merchandising, and digital content. [Linkedin](https://www.linkedin.com/in/marga-doody-8a24b999) ![Marga Doody](https://theedgesummit.com/hubfs/Web%20Image@2x%20(2)-1.jpg) ![](https://theedgesummit.com/hubfs/musa-tariq%20(1).jpg) The Connected Stack ### Executive Workshop With Musa Tariq Musa Tariq — the marketing leader behind marquee moments at Apple, Nike, Airbnb, Burberry, Ford, and GoFundMe — built his reputation not just on iconic brand work, but on a rare gift for mentoring executives through moments of real change. In this executive workshop, Musa will bring that same candid, human approach to the challenges keeping today's C-suite up at night: standing out in an oversaturated market, staying close to the customer, and leading teams with steadiness amid constant disruption. Expect practical frameworks and honest conversation designed to help executives leave with sharper clarity on the value only they can bring, especially as AI reshapes what "doing the job" even means. SPEAKERS **Musa Tariq** Co-Founder Science x Story Formerly at Nike, Ford, Apple, GoFundMe, Airbnb Read bio Close X ### Musa Tariq Co-Founder at Science x Story Formerly at Nike, Ford, Apple, GoFundMe, Airbnb [Linkedin](https://www.linkedin.com/in/musatariq) ![Musa Tariq](https://theedgesummit.com/hubfs/musa-tariq-2.jpg) ![](https://theedgesummit.com/hubfs/William%20Borg%20Barthet%20+%20Deniz%20Erg%C3%BCn.png) Intelligent Content Experiences ### Architectural Trade-Offs — Optimizing For Your Organization Every enterprise faces the same question: how do you balance flexibility, performance, and maintainability when architecting your content infrastructure? In this deep-dive session, we'll explore the real-world trade-offs organizations navigate when designing their CMS architecture — from headless and hybrid approaches to composable stacks and monolithic consolidation. Whether you're scaling across markets, managing multi-brand content operations, or modernizing a legacy stack, this session will equip you with frameworks to evaluate what's right for your organization, not just what's trending. Expect candid discussion on where to invest, where to simplify, and how to avoid over-engineering. SPEAKERS **William Borg Barthet** Associate Director, Professional Services - Content Bloomreach Read bio Close X ### William Borg Barthet Associate Director, Professional Services - Content at Bloomreach Professional Services Director for CMS, Architect William Borg Barthet is Professional Services Director for Bloomreach’s CMS and a senior architect within the Bloomreach team. With 16 years of experience at Bloomreach, William has helped shape some of the platform’s most significant customer implementations, leading architecture and delivery for flagship digital experiences across global organisations. Beyond solution architecture, William has played an active role in driving product strategy, innovation, and customer success, working closely with customers, partners, and internal teams to evolve modern CMS capabilities. His expertise spans enterprise content management, digital experience architecture, and building scalable, personalised platforms that deliver business value. [Linkedin](https://uk.linkedin.com/in/william-borg-barthet-77b5104) ![William Borg Barthet](https://theedgesummit.com/hubfs/Web%20Image@2x%20(5)-1.jpg) **Deniz Ergün** Senior Product Manager Bloomreach Read bio Close X ### Deniz Ergün Senior Product Manager at Bloomreach Deniz Ergün is a Senior Product Manager at Bloomreach, where she leads product strategy for Loomi Content, the cloud hosting platform, and the SPA SDK, following earlier product and growth roles across tech. She has driven the platform’s shift toward AI-powered, agentic content management, and at The Edge Summit, she’ll walk through Loomi Content’s product roadmap for 2026 and 2027. [Linkedin](https://nl.linkedin.com/in/deniz-ergun) ![Deniz Ergün](https://theedgesummit.com/hubfs/Web%20Image@2x-4-3.jpg) 2:30 PM - 3:15 PM Breakout Sessions by Track Browse sessions by track, then tap the + next to each session to view the full description and speaker details. ![](https://theedgesummit.com/hubfs/09-1.jpg) The Connected Marketer ### The Orchestration Gap: Why Your Omnichannel Stack Isn't Working Together and How Loomi Can Fix It Every marketer knows the goal: the right audience, the right message, the right channel, the right moment. The hard part has always been making all four true at the same time, at scale. This session shows what’s possible when AI takes on the decisions behind each — sharper audiences, smarter channel and timing choices, and content variants that fit the moment instead of the template. Through a lightning round of real customer examples, see how brands are putting Bloomreach AI to work across their programs today — and leave with a clearer view of what’s already possible inside your own instance. SPEAKERS **Katherine Lloyd** Product Management Director Bloomreach Read bio Close X ### Katherine Lloyd Product Management Director at Bloomreach Katherine Lloyd is a Boston-based Director of Product Management who has spent over a decade building personalization products that enable marketers to move faster, act on real-time customer intent, and deliver experiences that feel genuinely one-to-one. At Bloomreach, she leads the company's Data Decisioning, AI, and Content domains — the intelligence layer behind Bloomreach's activation & personalization. [Linkedin](https://www.linkedin.com/in/katherine-lloyd-11819b54) ![Katherine Lloyd](https://theedgesummit.com/hubfs/Web%20Image@2x-2-1.jpg) **Jen Griffin** Senior Customer Success Manager Bloomreach Read bio Close X ### Jen Griffin Senior Customer Success Manager at Bloomreach Jen Griffin is a Senior Customer Success Manager at Bloomreach, where she partners with leading brands to unlock the full value of AI-powered marketing through the Loomi platform. With roots in retail leadership and a proven track record in SaaS customer success, she specializes in turning complex data and AI capabilities into real business outcomes. [Linkedin](https://www.linkedin.com/in/jennifer-griffin-716b8241) ![Jen Griffin](https://theedgesummit.com/hubfs/Web%20Image@2x-2%20(1).jpg) **Seb Reetz** Director, Solutions Consulting Bloomreach Read bio Close X ### Seb Reetz Director, Solutions Consulting at Bloomreach Seb Reetz leads Solutions Consulting for the Americas at Bloomreach and is a Los Angelino as of last year! Day-to-day, he helps enterprise and mid-market brands turn complex martech into real business outcomes. Outside of work, Seb writes for video games and manages his personal AI agent Fast Eddie, which shops for groceries and books restaurant reservations on his behalf with its own phone and credit card. [Linkedin](https://www.linkedin.com/in/sebastian-r-36002332/) ![Seb Reetz](https://theedgesummit.com/hubfs/Web%20Image-Aug-17-2026-07-52-44-8006-AM.jpg) ![](https://theedgesummit.com/hubfs/Kendra%20Guersoy%20+%20Salee%20Suwansawad%20+%20Gretchen%20Hoffman@2x.jpg) Personalized CX ### From Rules to Real-Time Personalization (Advanced Workshop) Personalization isn't one thing. It's a spectrum — and most teams are only using the first part of it. This workshop walks through the full hierarchy of personalization, starting with segmented personalization through Real-Time Segments and what that looks like in practice, then going a layer deeper into 1:1 personalization. Along the way, we tackle the question every merchandiser is quietly asking: as personalization takes on more of the decision-making, what happens to manual control? You'll see how personalization and merchandising strategy actually work together — not in competition — and walk through how to decide whether deeper personalization is the right fit for your catalog and traffic patterns. We'll close with what to monitor once it's live, so you can optimize with confidence instead of guessing. SPEAKERS **Kendra Guersoy** Principal Solutions Consultant Bloomreach Read bio Close X ### Kendra Guersoy Principal Solutions Consultant at Bloomreach Kendra Guersoy is a Principal Solutions Consultant at Bloomreach with over 10 years of experience in ecommerce and digital commerce. She works with enterprise retailers to solve complex challenges through AI-powered personalization and product discovery, helping brands create shopping experiences that are both intuitive for customers and impactful for the business. She enjoys translating complex technology into practical strategies that teams can confidently put into action. [Linkedin](https://www.linkedin.com/in/kendraguersoy) ![Kendra Guersoy](https://theedgesummit.com/hubfs/Web%20Image@2x%20(6).jpg) **Salee Suwansawad** Lead Experience Strategist Bloomreach Read bio Close X ### Salee Suwansawad Lead Experience Strategist at Bloomreach Salee Suwansawad is an Experience Strategist at Bloomreach with nearly 20 years of ecommerce experience. She helps retailers connect business strategy with customer experience through search, merchandising, personalization, and experimentation, turning data and insights into measurable results. [Linkedin](https://www.linkedin.com/in/salee-suwansawad-68373015) ![Salee Suwansawad](https://theedgesummit.com/hubfs/Web%20Image@2x%20(7).jpg) **Gretchen Hoffman** Strategic Customer Success Manager Bloomreach Read bio Close X ### Gretchen Hoffman Strategic Customer Success Manager at Bloomreach With seven years in AI-powered search, Gretchen Hoffman is a Strategic Customer Success Manager at Bloomreach who helps leading brands unlock the value of advanced ranking and personalization to drive measurable growth and create more relevant customer experiences [Linkedin](https://www.linkedin.com/in/gretchhoff22) ![Gretchen Hoffman](https://theedgesummit.com/hubfs/Web%20Image@2x-3-1.jpg) ![](https://theedgesummit.com/hubfs/Chandos%20+%20Adrian%20+%20Pavel%20+%20Siddharth%20+%20Alan.png%20(1).png) The Connected Stack ### The Connected Marketing Stack: Why Context Beats Consolidation Most marketers are being asked to have a point of view on decisions that didn't exist eighteen months ago. Databricks moved into the CDP space. Every vendor is suddenly claiming agents. And the data warehouse has become the foundation of the modern stack — the gravity center where enterprise data now lives. That's the right foundation to build on. But data at rest isn't customer understanding, and it isn't action. As more of your stack consolidates onto that foundation, the value compounds in the layer above it — the one that turns data into context, and context into action, across every system, agent, and source you connect. This session gives you a framework for the hardest question in the room: what should live inside your marketing platform, what should you wire in, and what should you build yourself? The answer isn't consolidation — it's connection. And context — knowing what your customer has done, felt, and needs across every system — matters more than where the data sits or where the agent runs. Leave with a decision lens you can take back to your team. SPEAKERS **Pavel Safarik** Senior Director, Product Management Bloomreach Read bio Close X ### Pavel Safarik Senior Director, Product Management at Bloomreach Pavel Safarik is Senior Director of Product at Bloomreach, where he leads agentic analytics and strategic partner solutions to help brands turn customer data into autonomous, actionable intelligence. He previously led product for Bloomreach's customer data engine, unifying CRM, web, mobile, and offline data into a single customer view to power end-to-end personalization. Pavel brings deep experience in marketing and advertising data environments, and now focuses on extending Bloomreach's agentic platform through strategic technology partnerships across the commerce ecosystem. [Linkedin](https://www.linkedin.com/in/pavelsafarik) ![Pavel Safarik](https://theedgesummit.com/hubfs/Web%20Image@2x%20(9).jpg) **Chandos Quill** SVP Channels & Alliances Epsilon Read bio Close X ### Chandos Quill SVP Channels & Alliances at Epsilon Chandos Quill has 25 years of experience building global solutions for clients across data, digital advertising, and marketing technologies. She is a proven expert in data-driven marketing by delivering revenue through leadership roles across partnerships, product development, and commercial growth functions. In her role as SVP, Channel and Alliances at Epsilon, Chandos is responsible for driving incremental revenue and profitability for the business by extending Epsilon products into new channels and markets as well as creating new solutions that add value to Epsilon clients. [Linkedin](https://www.linkedin.com/in/chandosquill) ![Chandos Quill](https://theedgesummit.com/hubfs/Web%20Image-2-4.jpg) **Adrian Bolosan** Global Head of Data Collaboration Databricks Read bio Close X ### Adrian Bolosan Global Head of Data Collaboration at Databricks Adrian Bolosan is the Global Head of Data Collaboration at Databricks, where he drives data and AI partnerships across the ISV ecosystem. By enabling partners to connect their technologies with the Databricks Data + AI Platform, he helps mutual customers accelerate innovation and maximize the value of their data. Adrian previously held GTM and sales leadership positions at Snowflake, Experian, and Yahoo. [Linkedin](https://www.linkedin.com/in/adrian-bolosan-0631a12) ![Adrian Bolosan](https://theedgesummit.com/hubfs/Web%20Image@2x%20(8).jpg) **Siddharth Singh** Director of Engineering American Eagle Read bio Close X ### Siddharth Singh Director of Engineering at American Eagle Siddharth Singh is Director of Engineering at American Eagle Outfitters, leading engineering across loyalty, personalization, pricing and promotions, marketing technology, and core digital commerce platforms. He specializes in modernizing enterprise systems and building scalable, AI‑driven capabilities that elevate customer experience and accelerate business growth. Known for combining architectural rigor with people‑centered leadership, Siddharth drives cross‑functional transformation, strengthens engineering excellence, and shapes technology strategy that enables innovation at scale. [Linkedin](https://www.linkedin.com/in/siddharth78) ![Siddharth Singh](https://theedgesummit.com/hubfs/Web%20Image%20(1)-1.jpg) **Alan Pock** CEO Investown Read bio Close X ### Alan Pock CEO at Investown Alan Pock is the co-founder and CEO of Investown, the leading real estate investment platform in the Czech Republic and Slovakia. Under his leadership, Investown has grown into a community of more than 135,000 investors, has facilitated over $450 million in real estate investments, and has generated over $50 million in returns for investors to date. With deep experience building business and financial partnerships across the Czech Republic and the US, Alan continues to drive Investown's mission: making real estate investing simpler and genuinely accessible. [Linkedin](https://cz.linkedin.com/in/alan-pock) ![Alan Pock](https://theedgesummit.com/hubfs/Web%20Image-Aug-25-2026-11-49-53-2540-AM.jpg) ![](https://theedgesummit.com/hubfs/William%20Borg%20Barthet%20+%20Deniz%20Erg%C3%BCn-1.png) Intelligent Content Experiences ### Content: What We Can Do Now and What’s Coming Next Get an exclusive look at what's next for Bloomreach Content Management. In this roadmap session, Deniz Ergün will walk through the product vision and key investments planned for 2026 and 2027 — from deeper Loomi integration and agentic content capabilities to platform enhancements that make your teams faster and your content architecture more powerful. This is your opportunity to see where the product is heading, understand how it aligns with your own roadmap, and shape the conversation with direct feedback to the team building it. SPEAKERS **Deniz Ergun** Senior Product Manager Bloomreach Read bio Close X ### Deniz Ergun Senior Product Manager at Bloomreach Deniz Ergün is a Senior Product Manager at Bloomreach, where she leads product strategy for Loomi Content, the cloud hosting platform, and the SPA SDK, following earlier product and growth roles across tech. She has driven the platform’s shift toward AI-powered, agentic content management, and at The Edge Summit, she’ll walk through Loomi Content’s product roadmap for 2026 and 2027. [Linkedin](https://nl.linkedin.com/in/deniz-ergun) ![Deniz Ergun](https://theedgesummit.com/hubfs/Web%20Image@2x-4-1.jpg) **William Borg Barthet** Associate Director, Professional Services - Content Bloomreach Read bio Close X ### William Borg Barthet Associate Director, Professional Services - Content at Bloomreach William Borg Barthet is the Professional Services Director for Bloomreach’s CMS and a senior architect within the Bloomreach team. With 16 years of experience at Bloomreach, William has helped shape some of the platform’s most significant customer implementations, leading architecture and delivery for flagship digital experiences across global organizations. Beyond solution architecture, William has played an active role in driving product strategy, innovation, and customer success, working closely with customers, partners, and internal teams to evolve modern CMS capabilities. His expertise spans enterprise content management, digital experience architecture, and building scalable, personalized platforms that deliver business value. [Linkedin](https://uk.linkedin.com/in/william-borg-barthet-77b5104) ![William Borg Barthet](https://theedgesummit.com/hubfs/Web%20Image@2x%20(3)-2.jpg) 3:15 PM ### Networking Break 3:45 PM - 4:30 PM Breakout Sessions by Track Browse sessions by track, then tap the + next to each session to view the full description and speaker details. ![](https://theedgesummit.com/hubfs/10.jpg) The Connected Marketer ### Stop Leaving Money in Your Database: A Workshop for Loomi-Powered Acquisition and Re-Engagement Bloomreach is making product discovery a continuously learning system that adapts, and improves performance based on your business needs. Search, merchandising, recommendations, personalization, and conversational discovery should not operate as separate point solutions. They should work in unison so every shopper interaction helps make the next one more relevant and personalized.In this session, Bloomreach will show how our our recent innovations and roadmap are making that vision real. We will walk through the investments behind better shopper intent understanding, a more unified approach to relevance and personalization, and new discovery experiences that help retailers meet shoppers wherever discovery happens. We will also show how Search pairs merchandiser tools with behind-the-scenes ranking, relevance, and AI improvements that ship when they prove measurable lift. Attendees will leave with a clear view of what is changing, how it is being delivered, and why this next phase of discovery is designed to drive stronger performance and revenue. SPEAKERS **Mazin Almusharaf** Vice President Digital Strategy & Client Solutions Datmos Read bio Close X ### Mazin Almusharaf Vice President Digital Strategy & Client Solutions at Datmos Mazin Almusharaf is the Vice President of Digital Strategy and Client Solutions at Datmos. He joined the agency in early 2026 after 16 years in leadership roles managing global B2B ecommerce at Unilever, direct-to-consumer ecommerce at L'Oreal, and omnichannel marketing for the Aldo Group's international business. He currently leads the Strategy, CRM, Data & AI, and Design practices at Datmos. [Linkedin](https://ca.linkedin.com/in/mazin-gamar-almusharaf-a839801a) ![Mazin Almusharaf](https://theedgesummit.com/hubfs/Web%20Image-Aug-10-2026-11-30-06-7097-AM.jpg) **Laurène Schenin-King** CRM & Loyalty Consultant Datmos Read bio Close X ### Laurène Schenin-King CRM & Loyalty Consultant at Datmos Laurène Schenin-King is a CRM & Loyalty Consultant at Datmos. She joined the agency in 2025, bringing over six years of experience delivering CRM and loyalty strategies for major brands across the ecommerce, retail, and consumer goods sectors. She specializes in customer data activation, data-driven personalization, and omnichannel lifecycle marketing, helping brands turn customer data into meaningful, revenue-driving engagement across the full customer journey. [Linkedin](https://ca.linkedin.com/in/laurene-schenin-king-digital/en) ![Laurène Schenin-King](https://theedgesummit.com/hubfs/Web%20Image-2-1.jpg) **Seb Reetz** Director, Solutions Consulting Bloomreach Read bio Close X ### Seb Reetz Director, Solutions Consulting at Bloomreach Seb Reetz leads Solutions Consulting for the Americas at Bloomreach and is a Los Angelino as of last year! Day-to-day, he helps enterprise and mid-market brands turn complex martech into real business outcomes. Outside of work, Seb writes for video games and manages his personal AI agent Fast Eddie, which shops for groceries and books restaurant reservations on his behalf with its own phone and credit card. [Linkedin](https://www.linkedin.com/in/sebastian-r-36002332/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3Bflvz9mYnRruYImzW%2BMnX4w%3D%3D) ![Seb Reetz](https://theedgesummit.com/hubfs/Web%20Image-Aug-18-2026-08-00-49-3865-AM.jpg) ![](https://theedgesummit.com/hubfs/05-1.jpg) Personalized CX ### The Intelligent Storefront: How We've Built Product Discovery That Gets Smarter With Every Interaction (Search and Merch Roadmap Session) Discover how Bloomreach unifies search, merchandising, personalization, and autosuggest into one continuously learning system -- ensuring every shopper interaction makes the next one even smarter. SPEAKERS **Jarrod Calamante** Head of Ecommerce Spotlight Retail Group Read bio Close X ### Jarrod Calamante Head of Ecommerce at Spotlight Retail Group Jarrod Calamante is a retail and ecommerce leader with over 20 years of experience transforming some of Australia's most recognized brands. As Head of eCommerce at Spotlight, he owns the global digital strategy for Spotlight and associated direct-to-consumer brands, delivering a 300% uplift in profitability, leading a full commerce platform modernization, and scaling marketplace and dropship capabilities across the group. Previously, Jarrod held senior digital and merchandise leadership roles at Target Australia, David Jones, and Kmart, where he consistently drove large-scale transformation, from launching new digital categories and marketplace models to redesigning fulfilment networks and leading multi-hundred-million-dollar digital acceleration programs. [Linkedin](https://au.linkedin.com/in/jarrod-calamante-6311622b) ![Jarrod Calamante](https://theedgesummit.com/hubfs/website%20(3).jpg) **Sachi Wickramage** Head of Technology & Experience The digiDirect Group Read bio Close X ### Sachi Wickramage Head of Technology & Experience at The digiDirect Group Sachi Wickramage works at the intersection of technology, design, and human behavior. He has helped shape and scale digital products across startups and large organizations, focusing on experiences that feel intuitive, human, and empowering. His work explores how design quietly influences behavior, trust, and access in an increasingly digital world. [Linkedin](https://au.linkedin.com/in/sachiwickramage) ![Sachi Wickramage](https://theedgesummit.com/hubfs/Socials%20-%20Image%20(1).png) **Harshil Goyal** Principal Product Manager Bloomreach Read bio Close X ### Harshil Goyal Principal Product Manager at Bloomreach Harshil Goyal is a Principal Product Manager at Bloomreach, where he leads AI-powered product discovery and search initiatives for global retailers. He partners with leading ecommerce brands to help them improve product findability, personalization, and digital shopping experiences using machine learning, generative AI, and search technologies. With extensive experience building enterprise AI products, Harshil focuses on translating emerging technologies into measurable business outcomes that drive customer engagement and revenue growth. [Linkedin](https://www.linkedin.com/in/harshilgoyal) ![Harshil Goyal](https://theedgesummit.com/hubfs/Web%20Image@2x%20(12).jpg) **Alexis Hodgson-Sambola** Senior Experience Strategist Bloomreach Read bio Close X ### Alexis Hodgson-Sambola Senior Experience Strategist at Bloomreach Alexis Hodgson-Sambola is a Senior Experience Strategist at Bloomreach with over seven years of experience helping retailers drive digital commerce growth through site merchandising, search optimization, personalization, and customer experience strategy. In her current role, she leads product discovery and AI-powered search initiatives for leading retail brands, partnering closely with customers to improve product findability, deepen engagement, and deliver measurable business outcomes. [Linkedin](https://www.linkedin.com/in/alexishodgsonsambola) ![Alexis Hodgson-Sambola](https://theedgesummit.com/hubfs/Web%20Image%20(1).jpg) ![](https://theedgesummit.com/hubfs/Andrew%20+%20M%C3%A1ria%20+%20Vladimir%20+%20Tomasz%20+%20Niki.png) The Connected Stack ### How Loomi Connect Turns One AI Platform Into An Ecosystem of Agents The previous session gave you the framework. This one is the proof. Three teams built agents on Loomi Connect, and each walks you through what they made. Investown's Silent Watch. Voucherify's Vincent. Bounteous' Performance Doctor. Not slides about what's possible, but the actual thing: why they built it that way, what it took, and what changed once it was running. We close with a panel and open Q&A, so bring the questions you'd ask a team that's already shipped.  SPEAKERS **Andrew Kumar** Head of Loomi Connect Bloomreach Read bio Close X ### Andrew Kumar Head of Loomi Connect at Bloomreach Andrew Kumar is the Head of Loomi Connect at Bloomreach. He leads the vision, strategy, and execution of Bloomreach’s AI ecosystem, defining how builders, partners, and AI agents access and extend the Loomi unified intelligence platform. [Linkedin](https://www.linkedin.com/in/andrewkumarxyz) ![Andrew Kumar](https://theedgesummit.com/hubfs/Web%20Image@2x%20(13).jpg) **Tomasz Pindel** CEO Voucherify Read bio Close X ### Tomasz Pindel CEO at Voucherify Tomasz Pindel is the co-founder and CEO of Voucherify, the API-first Customer Incentive and Loyalty Engine trusted by 350+ brands, including McDonald's, Michelin, Breville, and Altitude Sports. Built in Poland, bootstrapped, and founder-led, Voucherify recently launched Vincent, an AI agent that constructs, deploys, and optimizes incentive campaigns while collaborating with other agents for market and customer insights. [Linkedin](https://pl.linkedin.com/in/tomaszpindel) ![Tomasz Pindel](https://theedgesummit.com/hubfs/Web%20Image-2-2.jpg) **Mária Kaderová** CRM Specialist Investown Read bio Close X ### Mária Kaderová CRM Specialist at Investown Mária Kaderová is a CRM Specialist at Investown, a Czech real estate crowdfunding platform. She's a self-diagnosed email nerd, the kind of person who's subscribed to way too many newsletters and genuinely enjoys picking them apart to see what makes them tick. She builds and automates customer journeys, experiments with AI along the way, and looks for smarter ways to keep investors engaged and coming back. [Linkedin](https://cz.linkedin.com/in/m%C3%A1ria-kaderov%C3%A1-112080146) **Vladimir Bogatyrev** Solutions Architect Investown Read bio Close X ### Vladimir Bogatyrev Solutions Architect at Investown Vladimir Bogatyrev is a Solutions Architect at Investown, a leading Czech real estate investment platform. He is passionate about discovering creative ways to bridge business needs with the growing potential of AI. He is eager to create automation solutions that make people’s work more productive, enjoyable, and meaningful. [Linkedin](https://cz.linkedin.com/in/vladimir-bogv) **Niki Adams** VP, Solution Engineering Bounteous Read bio Close X ### Niki Adams VP, Solution Engineering at Bounteous Niki Adams is VP of Engineering at Bounteous, where she advises clients on modernizing their technology, selecting the right tools and platforms, and harnessing AI to become more powerful and competitive in their industries. With over 20 years of experience in software engineering, Niki has worked with brands including Wingstop, Caesars Entertainment, HCSC, Coca-Cola, and Texas Roadhouse, helping them turn ambitious AI initiatives into real, measurable business impact. [Linkedin](https://www.linkedin.com/in/nikiadams) ![Niki Adams](https://theedgesummit.com/hubfs/Web%20Image-Sep-09-2026-08-15-03-3560-AM.jpg) ![](https://theedgesummit.com/hubfs/Stuart%20+%20David%20+%20Atul%20+%20Ian%20+%20Pollyanna%20+%20Deniz.png) Intelligent Content Experiences ### The AI CMS Reality: What’s Working, What Isn’t, What Comes Next The hype around AI in content management is loud — but what's actually working? This panel brings together voices from across the ecosystem — a customer in the trenches, a partner implementing solutions, and Bloomreach's own product team — for an unfiltered conversation about the state of AI in CMS today. What's delivering real value? Where are the gaps between promise and production? How are teams practically integrating generative and agentic AI into their content supply chains? Cut through the noise and hear what the AI CMS reality looks like in 2026 — and where it's headed. SPEAKERS **Stuart Rex** GM - Content Bloomreach Read bio Close X ### Stuart Rex GM - Content at Bloomreach Stuart Rex has spent his career building digital experiences across industries ranging from diamonds to teabags and everything in between. He now leads Loomi Content as General Manager, bringing that range to bear on where AI-driven content truly stands today for enterprises. At The Edge Summit, he moderates "The AI CMS Reality," pushing past the hype to ask what's genuinely shipping, what enterprises actually trust, and who's responsible for closing the gap between the two. [Linkedin](https://uk.linkedin.com/in/stuartrex) ![Stuart Rex](https://theedgesummit.com/hubfs/Web%20Image@2x%20(10)-1.jpg) **David Roe** Field CTO, Digital & AI Concord Read bio Close X ### David Roe Field CTO, Digital & AI at Concord David Roe works with Concord and independently through RocketWave to advance new applications of AI through data augmentation retrieval and integration with legacy platforms. Prior roles include founding and leading Authentic Digital (formerly AuthX) and serving as Chief Technology Officer at Tahzoo. ![David Roe](https://theedgesummit.com/hubfs/Web%20Image-Aug-18-2026-11-43-49-3956-AM.jpg) **Atul Luna** Sr. Manager, Global Commerce Platform Architecture The Pokémon Company International Read bio Close X ### Atul Luna Sr. Manager, Global Commerce Platform Architecture at The Pokémon Company International [Linkedin](https://www.linkedin.com/in/atul-luna) **Ian Blyth** Director, Web Experience SAE International Read bio Close X ### Ian Blyth Director, Web Experience at SAE International Ian Blyth is Director of Web Experience at Fullsight, leading the digital presence across SAE International, PRI, and SAE ITC. With 20 years of experience spanning technology, marketing, and user experience, Ian is a leader focused on transformation initiatives that create scalable platforms, seamless digital experiences, and measurable revenue growth. [Linkedin](https://www.linkedin.com/in/ianblyth) ![Ian Blyth](https://theedgesummit.com/hubfs/Web%20Image%20(4)-1.jpg) **Deniz Ergün** Senior Product Manager Bloomreach Read bio Close X ### Deniz Ergün Senior Product Manager at Bloomreach Deniz Ergün is a Senior Product Manager at Bloomreach, where she leads product strategy for Loomi Content, the cloud hosting platform, and the SPA SDK, following earlier product and growth roles across tech. She has driven the platform’s shift toward AI-powered, agentic content management, and at The Edge Summit, she’ll walk through Loomi Content’s product roadmap for 2026 and 2027. [Linkedin](https://nl.linkedin.com/in/deniz-ergun) ![Deniz Ergün](https://theedgesummit.com/hubfs/Web%20Image@2x-4-4.jpg) **Pollyanna Grimstone** Strategic Account Manager - Content Bloomreach Read bio Close X ### Pollyanna Grimstone Strategic Account Manager - Content at Bloomreach Pollyanna Grimstone is a Strategic Account Manager at Bloomreach, helping enterprise customers get more value from their content management technology and digital experience strategy. With a strong background in strategic account growth and customer success, she works closely with customers to align business goals, technology, and content to drive meaningful outcomes and long-term growth. [Linkedin](https://uk.linkedin.com/in/pollyanna-grimstone-a742764a) ![Pollyanna Grimstone](https://theedgesummit.com/hubfs/Web%20Image%20(3)-1.jpg) 4:40 PM - 5:10 PM Breakout Sessions by Track Browse sessions by track, then tap the + next to each session to view the full description and speaker details. ![](https://theedgesummit.com/hubfs/Web%20Image%20(3).jpg) The Connected Marketer ### The Marketer’s Agent: From Idea to Launch in 15 Minutes We'll take a real marketing problem and build and launch a campaign live — from an insights agent's morning brief flagging a shrinking audience, through a campaign agent building the flow, to a content agent generating the creative. Then we open the floor: throw us a use case and we'll build it in real time. You'll leave knowing exactly how to use your credits and with at least one idea to try this week. SPEAKERS **Daniel Viglas** Senior Director, Product Bloomreach Read bio Close X ### Daniel Viglas Senior Director, Product at Bloomreach Daniel Viglas leads the Loomi marketing agent team at Bloomreach, where he builds AI-powered products and high-performing, customer-focused teams. He scaled Loomi marketing automation into the company’s fastest-growing, highest-revenue product, and built Bloomreach’s first marketing agent, which is now evolving into the platform’s core AI architecture. [Linkedin](https://sk.linkedin.com/in/danielviglas) ![Daniel Viglas](https://theedgesummit.com/hubfs/Web%20Image-Aug-24-2026-01-11-02-8495-PM.jpg) ![](https://theedgesummit.com/hubfs/06.jpg) Personalized CX ### How Conversational Experiences Are Rewriting the Path to Purchase Ecommerce leaders from Hallmark and Uncommon Goods share how they're rethinking search as a strategic revenue lever, from conversational interfaces that change how shoppers browse to AI-driven experiences that guide customers toward products they didn't know they needed. Whether you're exploring conversational commerce, testing AI-powered shopping assistants, or rethinking search's role in your broader customer experience, this session puts you in the room with people already doing it. SPEAKERS **Megan Theis** Vice President - Digital Experience & Product Hallmark Read bio Close X ### Megan Theis Vice President - Digital Experience & Product at Hallmark Megan Theis is Vice President of Digital Experience & Product at Hallmark, where she leads product management, user experience, design, personalization, consumer data strategy, and digital innovation across Hallmark's consumer platforms, including Hallmark+, Hallmark.com, Hallmark Cards Now, and Hallmark Media digital experiences. She is responsible for creating connected, frictionless consumer journeys that seamlessly bridge commerce, content, and entertainment while driving measurable customer and business outcomes. With more than 14 years at Hallmark, Megan is leading AI-powered experiences, personalization, and digital transformation initiatives that bring together product, technology, data, and design to create more meaningful consumer relationships and accelerate growth. [Linkedin](https://www.linkedin.com/in/megantheis/) ![Megan Theis](https://theedgesummit.com/hubfs/Web%20Image-Aug-12-2026-08-24-19-5719-AM.jpg) **Suleman Rehmani** Chief Product Officer Uncommon Goods Read bio Close X ### Suleman Rehmani Chief Product Officer at Uncommon Goods Suleman Rehmani is the Chief Product Officer at Uncommon Goods, an online marketplace for unique, creatively designed gifts from independent makers and artists around the world. He has spent his career at the leading edge of ecommerce and customer experience, from shaping digital commerce for brands like Walmart and Macy’s to leading product and growth at 1-800-Flowers.com. [Linkedin](https://www.linkedin.com/in/suleman-rehmani-66bb4540/) ![Suleman Rehmani](https://theedgesummit.com/hubfs/Web%20Image%20(2).jpg) **Ali Gourley** Director, Product Engagement Management, Conversational Agent Bloomreach Read bio Close X ### Ali Gourley Director, Product Engagement Management, Conversational Agent at Bloomreach Ali Gourley is a Director of Product Engagement Management at Bloomreach, where she leads the go-to-market success of Loomi shopping agent, which transforms how consumers discover and buy products online. She partners with global ecommerce brands to drive adoption, unlock value from conversational AI, and deliver measurable improvements in shopper engagement and conversion. With deep experience bridging product, customer success, and commercial teams, Ali focuses on ensuring customers realize the full potential of AI-driven commerce experiences that accelerate revenue growth. [Linkedin](https://www.linkedin.com/in/alisongourley/) ![Ali Gourley](https://theedgesummit.com/hubfs/Web%20Image@2x-5.jpg) **Eric Lundberg** Senior Director of eCommerce Quill Read bio Close X ### Eric Lundberg Senior Director of eCommerce at Quill Eric Lundberg is Senior Director of eCommerce at Quill, where he leads the digital experience strategy for one of the largest B2B office supply retailers in the US. With more than a decade at Quill, Eric has held roles spanning category management, merchandising, analytics, pricing, and site experience — giving him a rare end-to-end perspective on what it takes to build a high-performing ecommerce operation. Today, Eric and his team leverage Bloomreach across search, merchandising, and conversational shopping to transform how business buyers discover and purchase products on Quill.com. At The Edge Summit, he'll share how Quill is rethinking the path to purchase through AI-powered conversational experiences that guide customers to the right products faster. [Linkedin](https://www.linkedin.com/in/eric-lundberg-31066219) ![Eric Lundberg](https://theedgesummit.com/hubfs/Web%20Image-Aug-18-2026-07-56-52-0730-AM.jpg) ![](https://theedgesummit.com/hubfs/07.jpg) The Connected Stack ### Build, Buy, or Wait: Real Decisions From Marketing Leaders Already in the Agent Era Leaders from Laura Canada, GNC and Micro Center share how they're thinking about agents in their own organizations — what they've committed to, what they're still evaluating, and how they're preparing their teams, data, and tech stack for what's next. SPEAKERS **Steven Rado** Chief Marketing Officer Micro Center Read bio Close X ### Steven Rado Chief Marketing Officer at Micro Center Steven G. Rado is Chief Marketing Officer at Micro Center, where he leads marketing strategy, brand development, customer acquisition, and omnichannel growth for one of the nation’s leading computer and electronics retailers. He is responsible for driving integrated digital and in-store experiences that support continued growth and customer engagement. Prior to Micro Center, he held senior leadership roles at Backcountry, The Children’s Place, Lands’ End, Office Depot, and Victoria’s Secret, where he led initiatives across digital commerce, performance marketing, and customer experience. His work has consistently focused on using data, technology, and innovation to accelerate growth and modernize retail organizations. [Linkedin](https://www.linkedin.com/in/steven-rado-22569b5/) ![Steven Rado](https://theedgesummit.com/hubfs/website%20(4).jpg) **Carlos Vargas** Director Innovation Laura Canada Read bio Close X ### Carlos Vargas Director Innovation at Laura Canada Carlos Vargas is Director of Innovation and Strategic Projects at Laura Canada, where he leads AI and strategic improvement initiatives across the Laura and Melanie Lyne brands. His work focuses on translating emerging technology into practical business value, bringing a strategic lens to efficiency, customer experience, and organizational transformation. Before joining Laura Canada, he founded and led a management consulting practice focused on strategic execution. He brings a practitioner's perspective to enterprise AI adoption, grounded in real deployments rather than theory. [Linkedin](https://www.linkedin.com/in/carlosvargasbejarano/) ![Carlos Vargas](https://theedgesummit.com/hubfs/Web%20Image@2x%20(14).jpg) **Amanda Cole** Chief Marketing Officer Bloomreach Read bio Close X ### Amanda Cole Chief Marketing Officer at Bloomreach Amanda Cole serves as Chief Marketing Officer of Bloomreach, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea. Prior to joining Exponea, Amanda served as Vice President, Demand Generation at Blueshift, a customer data platform, and before that served as Vice President of Marketing, Americas and Global Programs at Basware, a financial software company. Amanda also serves on the MACH Alliance Executive Board, helping the Alliance to remain true to its vision, mission, and values by providing strategic direction. [Linkedin](https://www.linkedin.com/in/amandajoycole) ![Amanda Cole](https://theedgesummit.com/hubfs/Web%20Image-3-1.jpg) **Dianne Ramlochan** VP Digital Marketing GNC Read bio Close X ### Dianne Ramlochan VP Digital Marketing at GNC Dianne Ramlochan is the Vice President of Digital Marketing at GNC, where she leads media, social, influencer, and PR with a focus on brand building and growth. She brings over 15 years of digital marketing experience across some of the most recognized names in retail and consumer goods, including Mark Anthony Group, Calvin Klein, kate spade new york, Saks Fifth Avenue, and Reckitt. Prior to GNC, Dianne served as Senior Director of Global Digital Product at Mark Anthony Group, where she drove digital strategy across social, influencer, media, and ecommerce platforms, and built out DTC capabilities alongside integrations with Walmart and Amazon. Earlier in her career, she led full-funnel global media at Calvin Klein — successfully moving all North American media buying and planning in-house — and drove significant ecommerce growth at kate spade. Known for building high-performing teams and connecting traditional and digital strategy, Dianne is a results-driven marketer who has overseen hundreds of millions in media spend and consistently delivered measurable impact across every channel. [Linkedin](https://www.linkedin.com/in/dianneramlochan) ![Dianne Ramlochan](https://theedgesummit.com/hubfs/Web%20Image-1-1.jpg) ![](https://theedgesummit.com/hubfs/Web%20Image@2x-4%20(1).jpg) Intelligent Content Experiences ### Content Operations Lab: Make One Workflow AI-Ready Put the afternoon’s ideas into practice in this fast-paced, hands-on Lab. Using a real content workflow, you’ll identify where manual effort, friction and risk exist today, then decide where technology can automate, assist or where human control should remain. Guided by Deniz Ergün and William Borg Barthet, you’ll work through the key governance, quality and ownership considerations needed to make the workflow AI-ready. You’ll leave with one prioritised workflow, three questions to validate with your team, and one practical next action to move it forward. SPEAKERS **Deniz Ergun** Senior Product Manager Bloomreach Read bio Close X ### Deniz Ergun Senior Product Manager at Bloomreach Deniz Ergün is a Senior Product Manager at Bloomreach, where she leads product strategy for Loomi Content, the cloud hosting platform, and the SPA SDK, following earlier product and growth roles across tech. She has driven the platform’s shift toward AI-powered, agentic content management, and at The Edge Summit, she’ll walk through Loomi Content’s product roadmap for 2026 and 2027. [Linkedin](https://nl.linkedin.com/in/deniz-ergun) ![Deniz Ergun](https://theedgesummit.com/hubfs/Web%20Image@2x-4-2.jpg) **William Borg Barthet** Associate Director, Professional Services - Content Bloomreach Read bio Close X ### William Borg Barthet Associate Director, Professional Services - Content at Bloomreach William Borg Barthet is the Professional Services Director for Bloomreach’s CMS and a senior architect within the Bloomreach team. With 16 years of experience at Bloomreach, William has helped shape some of the platform’s most significant customer implementations, leading architecture and delivery for flagship digital experiences across global organizations. Beyond solution architecture, William has played an active role in driving product strategy, innovation, and customer success, working closely with customers, partners, and internal teams to evolve modern CMS capabilities. His expertise spans enterprise content management, digital experience architecture, and building scalable, personalized platforms that deliver business value. [Linkedin](https://uk.linkedin.com/in/william-borg-barthet-77b5104) ![William Borg Barthet ](https://theedgesummit.com/hubfs/Web%20Image@2x%20(3)-3.jpg) 5:10 PM ### Happy Hour at The Spire Rooftop Bar Brought to you by William Thomas Digital 6:30 PM ### Evening Reception & Awards ### COMPANIES REPRESENTED BY LAST YEAR’S ATTENDEES ![](https://theedgesummit.com/hubfs/logo-redbull.svg) ![](https://theedgesummit.com/hubfs/logo-miami-heat.svg) ![](https://theedgesummit.com/hubfs/logo-levis.svg) ![](https://theedgesummit.com/hubfs/logo-champion.svg) ![](https://theedgesummit.com/hubfs/logo-lands-end.svg) ![](https://theedgesummit.com/hubfs/logo-petco.svg) ![](https://theedgesummit.com/hubfs/logo-foot-locker.svg) ## LOCATION The InterContinental 900 Wilshire Blvd, Los Angeles, CA 90017 The tallest building on the West Coast is also the most remarkable luxury hotel in Los Angeles. A high-speed elevator will whisk you to our 70th-floor lobby where you'll be welcomed by the city's most spectacular view. ![](https://theedgesummit.com/hubfs/location-la.jpg) The tallest building on the West Coast is also the most remarkable luxury hotel in Los Angeles. A high-speed elevator will whisk you to our 70th-floor lobby where you'll be welcomed by the city's most spectacular view. ![](https://theedgesummit.com/hubfs/location-la-2.jpg) Will you join us in LA? ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/the-edge-summit-footer.svg) Los Angeles Sept 9-10 The InterContinental [Get Tickets](https://theedgesummit.com/north-america/register?hsLang=en) ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/logo-bloomreach.svg) ![](https://theedgesummit.com/hubfs/raw_assets/public/Bloomreach%20-%20Global/img/edge26/logo-google-cloud.svg) [Terms and Conditions](https://theedgesummit.com/north-america/terms-and-conditions-2026?hsLang=en) [Contact Us](mailto:theedgesummitUS@bloomreach.com) [Privacy Policy](https://www.bloomreach.com/en/legal/privacy)