Paramount Pictures Welcome Reception

Step onto one of Hollywood's most legendary backlots for cocktails, music, and great company among historic soundstages and iconic filming locations. A night of movie magic—and even better conversation.

Breakfast and Networking

Opening Keynote

Main Stage Keynote With Musa Tariq

Bloomreach Keynote

Main Stage Keynote With Co-Founder and CEO Raj De Datta

Networking Break

Fireside Chat: The Art of Transformation: Leading People, Culture, and Teams Through Change

Sabrina Cherubini, CMO of FullBeauty Brands, shares candid insights from the front lines of change management: how to bring teams along, shift entrenched cultures, and build the organizational muscle needed to adapt and evolve. As AI reshapes the marketing landscape, Sabrina makes the case that the leaders who will win aren't just those who master the technology — they're the ones who never lose sight of the human dynamics that determine whether transformation sticks.

Speakers:

Sabrina Cherubini, CMO, FullBeauty Brands
Amanda Cole, CMO, Bloomreach

Panel Discussion: Why AI Can’t Fix a Broken Foundation

An intelligent agent is only as capable as the architecture it stands upon. In this candid panel, leaders move past the hype to examine what production-grade AI actually demands: the right data foundation, the right latency, and the right architecture to survive the scale and edge cases of today's customer engagement.

Speakers:

Xun Wang, CTO, Bloomreach
Kapil Dabi, America’s Market Lead, Retail and Consumer, Google
Ariel Azani, COO, 260 Sample Sale

Lunch

The Connected Marketer

How AI Killed Batch-and-Blast: The New Omnichannel Playbook

The best channel is the one your customer actually responds to. The best campaign is the one that reaches them across all of them. In this fast-paced session, practitioners from Hanna Andersson and Alshaya share how they've built omnichannel programs that actually work — from email and SMS to push and beyond. No theory, no slides full of frameworks. Just real examples, real results, and the decisions that got them there.Each speaker has 12 minutes to walk through one challenge, how they solved it, and what they'd do differently. You'll leave with ideas you can act on immediately.

Speakers:

Lisa Regelman, Head of CRM, Hanna Andersson
Alicea Mckirdy, Head of CRM, Alshaya

Personalized CX

What We Automate, What We Override, and What Actually Moves the Numbers: Search and Merchandising Best Practices From Three Leading Brands

Your search bar is a revenue lever. Are you treating it like one? In this session, customers share how they've rethought product discovery — from search relevance and ranking to merchandising rules and category page strategy. You'll hear how practitioners are moving beyond basic keyword matching to build search and browse experiences that protect margin, surface the right products, and convert more visitors into buyers.This isn't a product demo. It's practitioners talking about the decisions they've made — what they've automated, what they still override manually, and where AI has genuinely changed how they merchandise.

Speakers:

Ellen Goldberg, Optimization and Analytics Manager, Lamps Plus
Amanda Valdez, Digital Testing & Personalization Lead, Kendra Scott

The Connected Stack

Executive Workshop

Speakers:

Musa Tariq, Keynote Speaker

Intelligent Content Experiences

CMS Architectural Trade-Offs- Optimizing For Your Organization

The Connected Marketer

The Orchestration Gap: Why Your Omnichannel Stack Isn't Working Together and How Loomi Can Fix It

Every marketer knows the goal: the right audience, the right message, the right channel, the right moment. The hard part has always been making all four true at the same time, at scale. This session shows what’s possible when AI takes on the decisions behind each — sharper audiences, smarter channel and timing choices, and content variants that fit the moment instead of the template. Through a lightning round of real customer examples, see how brands are putting Bloomreach AI to work across their programs today — and leave with a clearer view of what’s already possible inside your own instance.

Personalized CX

Finding and Fixing Your Search Revenue Leaks With Real-Time Personalization (Advanced Workshop)

Personalization isn't one thing. It's a spectrum — and most teams are only using the first part of it. This workshop walks through the full hierarchy of personalization, starting with segmented personalization through Real-Time Segments and what that looks like in practice, then going a layer deeper into 1:1 personalization. Along the way, we tackle the question every merchandiser is quietly asking: as personalization takes on more of the decision-making, what happens to manual control? You'll see how personalization and merchandising strategy actually work together — not in competition — and walk through how to decide whether deeper personalization is the right fit for your catalog and traffic patterns. We'll close with what to monitor once it's live, so you can optimize with confidence instead of guessing.

The Connected Stack

How Does Marketing Own Customer Context As Tech Stacks Consolidate Around The Data Warehouse?

Most marketers are being asked to have a point of view on decisions that didn't exist eighteen months ago. Databricks moved into the CDP space. Every vendor is suddenly claiming agents. And the data warehouse has become the foundation of the modern stack — the gravity center where enterprise data now lives. That's the right foundation to build on. But data at rest isn't customer understanding, and it isn't action. As more of your stack consolidates onto that foundation, the value compounds in the layer above it — the one that turns data into context, and context into action, across every system, agent, and source you connect. This session gives you a framework for the hardest question in the room: what should live inside your marketing platform, what should you wire in, and what should you build yourself? The answer isn't consolidation — it's connection. And context — knowing what your customer has done, felt, and needs across every system — matters more than where the data sits or where the agent runs. Leave with a decision lens you can take back to your team.

Intelligent Content Experiences

Agentic CMS Readiness in Enterprise Organizations

The Connected Marketer

Stop Leaving Money in Your Database: A Workshop for Loomi-Powered Acquisition and Re-Engagement

Acquisition costs are up. Attention is scarce. And most brands are sitting on a dormant audience they've already paid to acquire.This workshop starts where the money goes first — building the right audiences for acquisition, and making sure your ad spend is working as hard as possible. From there, we turn to what happens next: those audiences are in your database now, and there's a real cost to leaving them inactive.You'll work through how to design re-engagement programs that respond to actual customer behavior — the right message, at the right moment, through the right channel. And you'll get a first look at how Marketing Agent changes the equation: what used to take hours of manual setup can now be built and launched in minutes.

Personalized CX

The Intelligent Storefront: How We've Built Product Discovery That Gets Smarter With Every Interaction (Search and Merch Roadmap Session)

Bloomreach is making product discovery a continuously learning system that adapts, and improves performance based on your business needs. Search, merchandising, recommendations, personalization, and conversational discovery should not operate as separate point solutions. They should work in unison so every shopper interaction helps make the next one more relevant and personalized.In this session, Bloomreach will show how our our recent innovations and roadmap are making that vision real. We will walk through the investments behind better shopper intent understanding, a more unified approach to relevance and personalization, and new discovery experiences that help retailers meet shoppers wherever discovery happens. We will also show how Search pairs merchandiser tools with behind-the-scenes ranking, relevance, and AI improvements that ship when they prove measurable lift. Attendees will leave with a clear view of what is changing, how it is being delivered, and why this next phase of discovery is designed to drive stronger performance and revenue.

The Connected Stack

Enter the MCP Era: How Loomi Connect Turns One AI Platform Into An Ecosystem of Agents

The previous session gave you the framework. This one shows you how it actually works.In the first half, we get into the mechanics of bringing data in — warehouse connectors for Snowflake and Databricks, Data Hub, and what becomes possible the moment richer data is flowing into your marketing program. You'll see a live example of data activated inside Bloomreach, and leave knowing exactly what you can bring in and how.In the second half, we flip it. What does it look like to work outside Bloomreach entirely — building your own agent, connecting your stack via MCP, operating without ever opening the UI? A team that's already done it walks you through what they built, why they built it that way, and what it unlocked.

Intelligent Content Experiences

The AI CMS Reality

The Connected Marketer

The Marketer’s Agent: From Idea to Launch in 15 Minutes

You just got access to Marketing Agent. This session shows you what to do with it. In 15 minutes on stage, we'll take a real marketing problem — the kind that used to take hours of setup — and build and launch a campaign live. From an Insights Agent morning brief flagging a shrinking audience, through Campaign Agent building the flow, to Content Agent generating the creative. One conversation. One connected system. Done. Then we open the floor. Throw us a use case and we'll build it in real time. Leave knowing exactly how to use your credits — and with at least one idea you can try this week.

Personalized CX

What Happens When Search Stops Being a Utility and Starts Being a Growth Channel?

What happens when search stops being a utility and starts being a growth channel? In this session, hear from customers who are rethinking what search can do — from conversational interfaces that change how shoppers browse, to AI-driven search experiences that actively guide customers toward products they didn't know they needed. This isn't about incremental improvements to search relevance. It's about search as a strategic lever for revenue growth. Whether you're exploring conversational commerce, testing AI-powered shopping assistants, or rethinking how search fits into your broader customer experience, this session puts you in the room with practitioners who are already doing it.

Speakers:

Eric Lundberg, Senior Director of eCommerce, Quill

The Connected Stack

Build, Buy, or Wait: Real Decisions From Marketing Leaders Already in the Agent Era

The agent landscape shifted fast. Databricks entered the CDP space. Every vendor now claims AI. And most marketing leaders are somewhere between curious and overwhelmed.This panel cuts through the noise. Steven Rado, CMO at Micro Center, and Carlos Vargas, Director of Innovation at Laura Canada, share how they're thinking about agents in their own organisations — what they've committed to, what they're still evaluating, and how they're getting their teams, data, and tech stack ready for what's next.The conversation covers the decisions that actually matter: when to build your own agent versus adopt a ready-made one, where MCP fits into a modern marketing stack, and what it takes to move from running campaigns to running a program that compounds over time.

Intelligent Content Experiences

2026 & 2027 Bloomreach Content Roadmap

Happy Hour

Evening Reception & Awards