KEYNOTE SPEAKER
Musa Tariq
Musa Tariq is a veteran marketing executive who has shaped brand strategy and community engagement for global powerhouses including GoFundMe, Airbnb, Ford, Apple, and Nike.
He is a recognized leader in humanizing technology and driving growth through purpose-driven storytelling. Today, Musa acts as an advisor and coach to the most exciting founders, CEOs, celebrities, and brands in the world.
BROUGHT TO YOU BY
SPONSORS
Day 01 Welcome Reception
Natural History Museum Welcome Reception
Kick off The Edge Summit with an exclusive welcome reception at the iconic Natural History Museum. A fitting start to a bold day ahead.
Day 02 Event Day
Breakfast and Registration
Opening Keynote
Main Stage Keynote With Musa Tariq
Bloomreach Keynote
Main Stage Keynote With Co-Founder and CEO Raj De Datta
Networking Break
Panel Discussion: Why AI Can’t Fix a Broken Foundation
An intelligent agent is only as capable as the architecture it stands upon. In this candid panel, leaders move past the hype to examine what production-grade AI actually demands: the right data foundation, the right latency, and the right architecture to survive the scale and edge cases of today's customer engagement.
Speakers:
Mandy Bath, Head of Technical AI, Merkle EMEA (Moderator)
Xun Wang, CTO, Bloomreach
Mark Steel, Director, Global Retail & Commerce Industry Strategy, Google Cloud
Lunch
Track 1: The Connected Marketer
For marketers who want to move from running campaigns to orchestrating them. This track covers AI-powered cross-channel coordination, re-engagement strategies that drive lifetime value, and deliverability best practices — with real customer stories showing what's working across email, SMS, push, and beyond.
Track 2: Personalized CX
For teams focused on how customers find and discover products. This track digs into search personalisation, merchandising best practices, and conversational AI — plus a dedicated Discovery roadmap session with a look at what's coming next for the platform.
Track 3: The Agentic Horizon
For leaders thinking about what's next. This track tackles the strategic layer — compounding the value of existing AI investments, unifying fragmented customer data, and navigating the build-vs-buy decision for agentic AI.
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Happy Hour
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Evening Reception & Awards
COMPANIES REPRESENTED BY LAST YEAR’S ATTENDEES
LOCATION Olympia
London W14 8UX
Join us at the newly relaunched Olympia — London’s newest entertainment destination, and a world-leading showcase for global culture and creativity.
Olympia is well connected by public transport, conveniently located next to Kensington (Olympia) Station. It is also just a short walk from West Kensington and Barons Court Underground stations.
Join us at the newly relaunched Olympia — London’s newest entertainment destination, and a world-leading showcase for global culture and creativity.
Olympia is well connected by public transport, conveniently located next to Kensington (Olympia) Station. It is also just a short walk from West Kensington and Barons Court Underground stations.
October 7-8
