Miami, FL   |   September 17-18

The
Expert Experience

at the Edge Summit

Where practitioners gain hands-on expertise to revolutionize AI-powered customer engagement.
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The Expert Experience at The Edge Summit offers marketing and ecommerce professionals an immersive opportunity to learn among industry peers. 

Brought to you by

Expert

Experience venue

Fontainebleau Resort Miami Beach
4441 Collins Avenue, Miami Beach, FL, 33140, US
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Expert Experience Agenda

September 17

6:00 PM
Meet industry peers during a welcome reception at the La Cote Fontainebleau

September 18: Morning

8:00 AM
Networking, breakfast, and registration at Fontainebleau Miami Beach
9:30 AM
Nike’s former CMO, Greg Hoffman, kicks off Edge Summit with a visionary keynote, sharing how brands can maintain human connections amid rapid technological change
10:10 AM
Bloomreach CEO Raj De Datta and Chief Product Officer Anirban Bardalaye unveil new agentic innovations powering the future of personalized customer experiences
10:55 AM
Back-to-back keynote sessions from AI and technology leaders, including Shopify (speakers to be announced)

September 18: Lunch

11:30 AM
Enjoy lunch while networking with peers

September 18: Opening Session

1:00 PM
Two Lenses, One Vision: Personalization From Every Angle
Get the complete picture of personalization success with ThirdLove, a lifestyle brand that offers elevated essentials, including bras, undies, and loungewear. During this thought-provoking panel discussion, Amy Carr, Chief Marketing and Digital Officer, will share the strategic vision and business impact of personalization, while Brooke Danesh, Associate Director of Ecommerce, will dive into the tactical execution and day-to-day realities. Together, they'll reveal how alignment between executive strategy and operational execution creates AI-powered personalization that actually works.

September 18: Breakout Session 1

1:40 PM
Driving Omnichannel Conversion: Smarter Testing, Personalization, and Channel Strategy
Customers interact with your brand across multiple channels—but not all channels convert equally. In this session, we’ll explore how to optimize the full omnichannel journey, with a focus on understanding engagement patterns and boosting performance where it counts. 

Speakers to be announced.
1:40 PM

Beyond the Buzzwords: AI Quick Wins 
Cut through the noise as fellow ecommerce and marketing experts showcase achievable AI applications that have delivered quick wins for their businesses.

 

Speakers to be announced. 

September 18: Breakout Session 2

2:40 PM
Holiday Playbook: Proven Tactics to Drive Revenue All Season Long
The holiday season is your biggest chance to drive revenue—and your toughest competition. This session will cover proven tactics to help you cut through the noise, from cross-channel orchestration to real-time personalization and AI-powered testing. 

Speakers to be announced.
2:40 PM

Customers Are Ready For Conversational Search. Are You?
Learn about the radical shift taking place in product discovery as AI prompts more consumers to search and shop conversationally. 

 

Speakers to be announced. 

September 18: Networking Break

3:30 PM
Light refreshments as you catch up with peers during a quick break

September 18: Breakout Session 3

4:00 PM
Predict Me If You Can: Smarter Web Experiences Through Behavioral Intelligence 
Your ecommerce site should do more than react—it should predict. In this session, we’ll dive into how to create intelligent, personalized web experiences by using behavioral and affinity data to anticipate what users want before they act. 

Speakers to be announced.
4:00 PM

Winning with AI: How Challenger Brands Are Redefining Customer Experience
Learn from the challenger brands using more advanced AI to uplevel their customer experience. 

 

Speakers to be announced. 

September 18: Dinner & Awards

6:30 PM
Executives and Experts come together once more for dinner and an awards ceremony that bring Edge Summit to a close

225+

Experts across ecommerce, marketing, and search

3

Keynotes from leaders in AI and marketing

5+

Hours of hands-on learning and discussion

The Expert Hub

The Edge Summit is a conversation, not a conference — and this year, the conversation is personal. We're launching the Expert Hub: a space for 1:1 sessions with Bloomreach’s top product and consulting experts. Register your interest during checkout to receive a time slot for a personalized, hands-on session. While sessions are tailored to individual customers, small groups can join to observe and learn.

Greg
Hoffman

Former Chief Marketing Officer, Nike
Founder, Modern Arena

Greg Hoffman brings his unparalleled expertise to The Edge Summit, sharing how brands can maintain authentic human connections amid rapid technological advancement. Drawing from his legendary tenure at Nike, Greg will reveal strategies for leveraging AI while preserving the emotional resonance that defines truly exceptional customer experiences.

Are you ready to join the conversation?

Register now