The
Expert Experience
at the Edge Summit
The Expert Experience at The Edge Summit offers marketing and ecommerce professionals an immersive opportunity to learn among industry peers.
Brought to you by
.png){kind=logo}
Expert
Experience venue
Expert Experience Agenda
September 17
September 18: Morning
Glimmer Ballroom at Fontainebleau Miami Beach Hotel
Location: Glimmer Ballroom
Glimmer Ballroom at Fontainebleau Miami Beach Hotel
Glimmer Ballroom at Fontainebleau Miami Beach Hotel
Keynote from Raj De Datta, Bloomreach Co-Founder and CEO
Glimmer Ballroom at Fontainebleau Miami Beach Hotel
Glimmer Ballroom at Fontainebleau Miami Beach Hotel
Glimmer Ballroom at Fontainebleau Miami Beach Hotel
Glimmer Ballroom at Fontainebleau Miami Beach Hotel
September 18: Lunch
Lunch
Location: Glimmer Terrace
Location: Glimmer Ballroom
September 18: Kickoff Panel
Location: Glimmer Ballroom
Discover how the team at ThirdLove aligns executive strategy with operational execution to deliver AI-powered personalization driving real business impact.
September 18: Breakout Session 1
Location: Flicker 1
In this session sponsored by IM Digital, we'll explore how to optimize the full omnichannel journey by understanding engagement patterns and boosting performance where it counts, recognizing that customers interact with your brand across multiple channels but not all convert equally.
The New Email Reality: Balancing Privacy and Deliverability in the Age of AI
Location: Flicker 2
As AI transforms email marketing at unprecedented speed and scale, major platforms are tightening deliverability requirements. Learn strategies for staying proactive in this evolving email landscape in this session sponsored by Omnivery.
Holiday Playbook: Proven Tactics to Drive Revenue All Season Long
Location: Flicker 3
Learn 10 proven holiday marketing tactics—from cross-channel orchestration to AI-powered testing—to cut through seasonal competition and drive revenue with strategies you can implement immediately.
September 18: Breakout Session 2
Winning with AI: How Challenger Brands Are Redefining Customer Experience
Location: Flicker 1
Learn from the challenger brands using more advanced AI to uplevel their customer experience.
Predict Me If You Can: Smarter Web Experiences Through Behavioral Intelligence
Location: Flicker 2
Learn how to create intelligent, personalized web experiences using behavioral and affinity data to anticipate user needs. Discover how predictive segmentation drives more relevant, lower-effort customer journeys through purchase patterns, clicks, and engagement signals.
From Concept to Customer: How Brands Bring Loyalty to Life
Location: Flicker 3
Explore the current state of customer loyalty through data insights and discover strategies for building loyalty in today's increasingly complex market.
September 18: Break
Light Refreshments
Location: Glimmer Ballroom and Terrace
Location: Glimmer Ballroom
September 18: Breakout Session 3
Location: Flicker 1
Explore how leadership roles, team structures, and strategies must evolve when AI capabilities redefine what's possible in customer engagement.
Customers Are Ready For Conversational Search. Are You?
Location: Flicker 2
Learn about the radical shift taking place in product discovery as AI prompts more consumers to search and shop conversationally, and join a workshop to help determine how ready your organization is for this transformation.
Making Data Work Harder
Location: Flicker 3
Proven approaches for using customer and product data to better enable AI to identify new opportunities, optimize campaigns, and increase sales across all channels.
September 18: Evening
Networking and Drinks
Location: Glimmer Terrace
Location: Glimmer Ballroom
Dinner And Awards Ceremony
Location: Ocean Lawn
225+
Experts across ecommerce, marketing, and search
3
Keynotes from leaders in AI and marketing
5+
Hours of hands-on learning and discussion
The Expert Hub
The Edge Summit is a conversation, not a conference — and this year, the conversation is personal. We're launching the Expert Hub: a space for 1:1 sessions with Bloomreach’s top product and consulting experts. Register your interest during checkout to receive a time slot for a personalized, hands-on session. While sessions are tailored to individual customers, small groups can join to observe and learn.
Greg
Hoffman
Former Chief Marketing Officer, Nike
Founder, Modern Arena
Greg Hoffman brings his unparalleled expertise to The Edge Summit, sharing how brands can maintain authentic human connections amid rapid technological advancement. Drawing from his legendary tenure at Nike, Greg will reveal strategies for leveraging AI while preserving the emotional resonance that defines truly exceptional customer experiences.