The
Expert Experience
at the Edge Summit
The Expert Experience at The Edge Summit offers marketing and ecommerce professionals an immersive opportunity to learn among industry peers.
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Expert Experience Agenda
September 23
Expert Welcome Reception Sponsored by Captain Up
Location: Circe's Rooftop, Mercury House, 117 Waterloo Rd, London SE1 8UL
September 24: Morning
The Londoner
Location: Ballroom
Location: Ballroom
Location: Ballroom
Location: Ballroom
Location: Ballroom
Location: Ballroom
Location: Ballroom
September 24: Lunch
Location: Across the Ballroom Lobby, Green Room, and Gallery (multi-level)
Expert Hub Open Until 1:30 PM
Location: The Gallery
September 24: Breakout 1
Location: Ballroom 1
Proven approaches for using customer and product data to enable AI to identify new opportunities, optimize campaigns, and increase sales across all channels.
Location: Ballroom 2
Cut through the noise as fellow ecommerce and marketing experts showcase achievable AI applications that have delivered quick wins for their businesses.
Now or Never: The Power of Time-Sensitive Customer Engagement
Location: Green Room
Daniel Edmondson from The Big Table Group uncovers how time-sensitive engagement and gamification techniques can simultaneously boost customer loyalty and drive new customer acquisition in this session sponsored by Trifft.
September 24: Breakout 2
Location: Ballroom 1
Hear how pioneering brands are rethinking their ecommerce operations to deliver customer experience more personalized than ever before. Learn how to get started with new personalization strategies for your business.
Location: Ballroom 2
Every missed mobile interaction is lost revenue decreasing loyalty. In this session, Antavo and Apadmi show how to combine mobile-first engagement with modern loyalty to capture untapped value.
Turning Noise into Music: How to Orchestrate Omnichannel Success
Location: Green Room
In this session sponsored by Sinch, examine how omnichannel strategies integrating email, mobile, social media, and other touchpoints are transforming customer engagement, purchasing decisions, and revenue distribution across the evolving customer journey.
September 24: Networking Break
Light Refreshments
Location: Across the Ballroom Lobby, Green Room, and Gallery (multi-level)
Expert Hub Open Until 4:00 PM
Location: The Gallery
September 24: Breakout 3
Location: Ballroom 1
Explore how leadership roles, team structures, and strategies must evolve when AI capabilities redefine what's possible in customer engagement.
Trailblazers of Transformation: How Challenger Brands Are Winning With AI
Location: Ballroom 2
Learn from the challenger brands using more advanced AI to uplevel their customer experience in this session sponsored by Shaw/Scott.
The Death of Transactional Loyalty: Building Relationships in the AI Era
Location: Green Room
This session, sponsored by Knistr, explores how forward-thinking retailers can leverage AI to build dynamic customer experiences that anticipate needs and deliver authentic value through every interaction.
September 24: Evening
Location: The Gallery
Dinner and Awards Ceremony
Location: Ballroom
225+
Experts across ecommerce, marketing, and search
3
Keynotes from leaders in AI and marketing
5+
Hours of hands-on learning and discussion
The Expert Hub
The Edge Summit is a conversation, not a conference — and this year, the conversation is personal. We're launching the Expert Hub: a space for 1:1 sessions with Bloomreach’s top product and consulting experts. Register your interest during checkout to receive a time slot for a personalized, hands-on session. While sessions are tailored to individual customers, small groups can join to observe and learn.
Greg
Hoffman
Former Chief Marketing Officer, Nike
Founder, Modern Arena
Greg Hoffman brings his unparalleled expertise to The Edge Summit, sharing how brands can maintain authentic human connections amid rapid technological advancement. Drawing from his legendary tenure at Nike, Greg will reveal strategies for leveraging AI while preserving the emotional resonance that defines truly exceptional customer experiences.