London, UK   |   September 23-24

The
Expert Experience

at the Edge Summit

Where practitioners gain hands-on expertise to revolutionize AI-powered customer engagement.
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The Expert Experience at The Edge Summit offers marketing and ecommerce professionals an immersive opportunity to develop cutting-edge AI skills.

Brought to you by

Expert

Experience venue

The Londoner
38 Leicester Square, WC2H 7DX, London
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Expert Experience Agenda

September 23

6:00 PM
Meet industry peers during a lively welcome reception at Circe's Rooftop Waterloo

September 24: Morning

8:00 AM
Networking, breakfast, and registration at the Londoner
9:30 AM
Nike’s former CMO, Greg Hoffman, kicks off Edge Summit with a visionary keynote, sharing how brands can maintain human connections amid rapid technological change
10:00 AM
Bloomreach CEO Raj De Datta and Chief Product Officer Anirban Bardalaye unveil new agentic innovations powering the future of personalized customer experiences
10:55 AM
Back-to-back keynote sessions from AI and technology leaders, including Shopify (speakers to be announced)

September 24: Lunch

11:30 AM
Enjoy lunch while networking with peers

September 24: Breakout 1

1:30 PM
Making Data Work Harder
Proven approaches for using customer and product data to enable AI to identify new opportunities, optimize campaigns, and increase sales across all channels.

Speakers to be announced.
1:30 PM
Beyond the Buzzwords: AI Quick Wins
Cut through the noise as fellow ecommerce and marketing experts showcase achievable AI applications that have delivered quick wins for their businesses.

Speakers to be announced.

September 24: Breakout 2

2:30 PM
Unlocking New Personalization Possibilities
Hear how pioneering brands are rethinking their ecommerce operations to deliver customer experience more personalized than ever before. Learn how to get started with new personalization strategies for your business.

Speakers to be announced.
2:30 PM
The End of Reactive Commerce: AI’s Predictive Power
Experience the radical shift happening as brands leverage AI to anticipate customer trends, behavior, and needs.

Speakers to be announced.

September 24: Networking Break

3:30 PM

Light refreshments as you catch up with peers during a quick break

September 24: Breakout 3

4:00 PM
The AI Driven Leader: Rethinking Skills and Strategy in 2026 and Beyond
Explore how leadership roles, team structures, and strategies must evolve when AI capabilities redefine what's possible in customer engagement.

Speakers to be announced.
4:00 PM
Trailblazers of Transformation: How Challenger Brands Are Winning With AI
Learn from the challenger brands using more advanced AI to uplevel their customer experience. 

Speakers to be announced.

September 24: Dinner & Awards

6:30 PM

Executives and Experts come together once more for dinner and an awards ceremony that bring Edge Summit to a close

225+

Experts across ecommerce, marketing, and search

3

Keynotes from leaders in AI and marketing

5+

Hours of hands-on learning and discussion

The Expert Hub

The Edge Summit is a conversation, not a conference — and this year, the conversation is personal. We're launching the Expert Hub: a space for 1:1 sessions with Bloomreach’s top product and consulting experts. Register your interest during checkout to receive a time slot for a personalized, hands-on session. While sessions are tailored to individual customers, small groups can join to observe and learn.

Greg
Hoffman

Former Chief Marketing Officer, Nike
Founder, Modern Arena

Greg Hoffman brings his unparalleled expertise to The Edge Summit, sharing how brands can maintain authentic human connections amid rapid technological advancement. Drawing from his legendary tenure at Nike, Greg will reveal strategies for leveraging AI while preserving the emotional resonance that defines truly exceptional customer experiences.

Are you ready to join the conversation?

Register now