London, UK   |   September 23-24

The
Expert Experience

at the Edge Summit

Where practitioners gain hands-on expertise to revolutionize AI-powered customer engagement.
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The Expert Experience at The Edge Summit offers marketing and ecommerce professionals an immersive opportunity to learn among industry peers. 

Brought to you by

Expert

Experience venue

The Londoner
38 Leicester Square, WC2H 7DX, London
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Expert Experience Agenda

September 23

6:00 PM
Meet industry peers during a lively welcome reception at Circe's Rooftop Waterloo

September 24: Morning

8:00 AM
Networking, breakfast, and registration at the Londoner
9:30 AM
Nike’s former CMO, Greg Hoffman, kicks off Edge Summit with a visionary keynote, sharing how brands can maintain human connections amid rapid technological change
10:00 AM
Bloomreach CEO Raj De Datta discusses how AI-powered agents are rewriting the rules of commerce — and the key to owning your customer relationships in the AI era.
10:10 AM
Bloomreach Chief Operations Officer Christy Augustine takes the stage with an iconic brand for a sit down interview about what conversational commerce looks like in action.
10:40 AM
Bloomreach Chief Product Officer Anirban Bardalaye takes the stage with award-winning pop culture collectibles company Sideshow for a sit down interview about the future of marketing — in action today. 
11:10 AM
Shopify's Director of Go-to-Market Initiatives Jonathan Poma takes the stage to discuss bringing AI to life across organizations. 

September 24: Lunch

11:30 AM
Enjoy lunch while networking with peers

September 24: Breakout 1

1:30 PM
Making Data Work Harder
Proven approaches for using customer and product data to enable AI to identify new opportunities, optimize campaigns, and increase sales across all channels.
1:30 PM
Beyond the Buzzwords: AI Quick Wins
Cut through the noise as fellow ecommerce and marketing experts showcase achievable AI applications that have delivered quick wins for their businesses.
1:30 PM

Now or Never: The Power of Time-Sensitive Customer Engagement
Sponsored by Trifft

Discover how strategic time-sensitive engagement and gamification techniques can simultaneously boost customer loyalty and drive new customer acquisition, turning urgency into a powerful business growth engine. 

September 24: Breakout 2

2:30 PM
Unlocking New Personalization Possibilities
Hear how pioneering brands are rethinking their ecommerce operations to deliver customer experience more personalized than ever before. Learn how to get started with new personalization strategies for your business.
2:30 PM

Turning Noise into Music: How to Orchestrate Omnichannel Success
Sponsored by Sinch

Explore how the rise of omnichannel strategies is reshaping the way customers engage with brands and make purchasing decisions. Dive into the impact of integrating email, mobile, social media, and other touchpoints on revenue distribution and how businesses can adapt to the evolving customer journey.

September 24: Networking Break

3:30 PM

Light refreshments as you catch up with peers during a quick break

September 24: Breakout 3

4:00 PM
The AI Driven Leader: Rethinking Skills and Strategy in 2026 and Beyond
Explore how leadership roles, team structures, and strategies must evolve when AI capabilities redefine what's possible in customer engagement.
4:00 PM

Trailblazers of Transformation: How Challenger Brands Are Winning With AI

Sponsored by Shaw/Scott
Learn from the challenger brands using more advanced AI to uplevel their customer experience. 

4:00 PM

The Death of Transactional Loyalty: Building Relationships in the AI Era
Sponsored by Knistr
This session explores how forward-thinking retailers can leverage AI to build dynamic customer experiences that anticipate needs and deliver authentic value through every interaction.

September 24: Dinner & Awards

6:30 PM

Executives and Experts come together once more for dinner and an awards ceremony that bring Edge Summit to a close

225+

Experts across ecommerce, marketing, and search

3

Keynotes from leaders in AI and marketing

5+

Hours of hands-on learning and discussion

The Expert Hub

The Edge Summit is a conversation, not a conference — and this year, the conversation is personal. We're launching the Expert Hub: a space for 1:1 sessions with Bloomreach’s top product and consulting experts. Register your interest during checkout to receive a time slot for a personalized, hands-on session. While sessions are tailored to individual customers, small groups can join to observe and learn.

Greg
Hoffman

Former Chief Marketing Officer, Nike
Founder, Modern Arena

Greg Hoffman brings his unparalleled expertise to The Edge Summit, sharing how brands can maintain authentic human connections amid rapid technological advancement. Drawing from his legendary tenure at Nike, Greg will reveal strategies for leveraging AI while preserving the emotional resonance that defines truly exceptional customer experiences.

Are you ready to join the conversation?

Register now